A unique product, now a trusted brand in childcare
"The Transparency programme lives up to its name. It has added value to our product."
Emil Ninni and Giacomo Romani
The founders of Koala Babycare
From childhood friends to business partners
Koala Babycare's founders Emil and Giacomo met in the halls of their local high school in Pesaro — a small city on Italy's Adriatic coast.
As is often the case, they lost contact after graduating, until they met by chance while working at the same company and reconnected because of their shared dream that their engineering studies would have a positive impact.
As is often the case, they lost contact after graduating, until they met by chance while working at the same company and reconnected because of their shared dream that their engineering studies would have a positive impact.
Be creative with science
Luck (or fate) wanted Giacomo to have nephews at that time.
Meanwhile, Emil's partner, who worked in a day care center, often shared stories about flat head syndrome, a condition in which babies' heads flatten out because they spend too much time lying on their backs.
That's where the idea came from.
After months of research and exhaustive experiments, Emil and Giacomo had in their hands the prototype of the first pillow in history designed specifically to gently accommodate babies' heads and preserve their natural shapes.
Meanwhile, Emil's partner, who worked in a day care center, often shared stories about flat head syndrome, a condition in which babies' heads flatten out because they spend too much time lying on their backs.
That's where the idea came from.
After months of research and exhaustive experiments, Emil and Giacomo had in their hands the prototype of the first pillow in history designed specifically to gently accommodate babies' heads and preserve their natural shapes.
Undue attention
By May 2017, Emil and Giacomo were ready to launch.
There was just one problem.
Although imitation may be the highest expression of flattery, it's bad for business and unacceptable when it comes to a child's safety.
According to a study, 58% of parents worry about authenticity when buying baby care products. And 72% would stop buying from a brand if they read that there were counterfeits on the market that could be potentially harmful to their little ones.
After all the work, Emil and Giacomo couldn't risk that happening.
There was just one problem.
Although imitation may be the highest expression of flattery, it's bad for business and unacceptable when it comes to a child's safety.
According to a study, 58% of parents worry about authenticity when buying baby care products. And 72% would stop buying from a brand if they read that there were counterfeits on the market that could be potentially harmful to their little ones.
After all the work, Emil and Giacomo couldn't risk that happening.
Protect the Koala Babycare brand with Amazon
Back then, Emil and Giacomo turned to Amazon for the development of their online company. They soon discovered that Amazon had designed a series of programs for companies to grow and protect their brand.
Among them, the Amazon Brand Registry, a program that allows owners to accurately represent their brand and products so that the customer can trust and be satisfied.
By signing up for the Brand Registry, Emil and Giacomo accessed improved features, such as A+ Content, Sponsored Brands, Brand Analysis and several brand protection tools, with which they were able to easily detect and report violations.
“Being in the Trademark Registry gave us the tools we needed to effectively grow and protect our brand. We were able to search, report suspicious listings, and Amazon would remove them immediately.”
These functions were critical to the growth of your company. Before long, their pillow was one of the most sought-after baby care accessories in Europe.
Among them, the Amazon Brand Registry, a program that allows owners to accurately represent their brand and products so that the customer can trust and be satisfied.
By signing up for the Brand Registry, Emil and Giacomo accessed improved features, such as A+ Content, Sponsored Brands, Brand Analysis and several brand protection tools, with which they were able to easily detect and report violations.
“Being in the Trademark Registry gave us the tools we needed to effectively grow and protect our brand. We were able to search, report suspicious listings, and Amazon would remove them immediately.”
These functions were critical to the growth of your company. Before long, their pillow was one of the most sought-after baby care accessories in Europe.
Amazon paved the way. It succeeded in making our company successful at a European level. Since 2017, our revenues have tripled year on year. And 80% comes from our shop front.
Needless to say, Emil and Giacomo were delighted. But their success also made them more aware than ever of the need to protect their brand, new customers and hard-earned reputation at all times.
That's why, when they learned about Transparency, Amazon's counterfeiting prevention program with which they could take proactive measures to protect their products and customers from counterfeiting, the most logical action was to sign up for that program.
That's why, when they learned about Transparency, Amazon's counterfeiting prevention program with which they could take proactive measures to protect their products and customers from counterfeiting, the most logical action was to sign up for that program.
A simple process from start to finish
Emil and Giacomo registered a product to start off. His biggest sales success and the one most at risk of being counterfeited.
Enrollment and onboarding were simple. But most of all, the benefits were almost immediate.
Transparency has given us the confidence Every product we sell has a unique code, so we can be sure that potential violators won't take advantage of our hard work.”
But it's not just Emil and Giacomo who have benefited from this injection of trust.
"We can enable every customer who buys the product to verify its authenticity just by scanning with their smartphone."
Enrollment in Transparency has created a positive loop.
Positive reviews are increasing, strengthening Koala Babycare's reputation. In turn, this encourages more people to buy their products, which translates into increased sales and revenue.
Enrollment and onboarding were simple. But most of all, the benefits were almost immediate.
Transparency has given us the confidence Every product we sell has a unique code, so we can be sure that potential violators won't take advantage of our hard work.”
But it's not just Emil and Giacomo who have benefited from this injection of trust.
"We can enable every customer who buys the product to verify its authenticity just by scanning with their smartphone."
Enrollment in Transparency has created a positive loop.
Positive reviews are increasing, strengthening Koala Babycare's reputation. In turn, this encourages more people to buy their products, which translates into increased sales and revenue.
All in all, we've increased revenue by 10% just because we signed up for Transparency.Emil Ninni and Giacomo RomaniThe founders of Koala Babycare
Smooth sailing
When Transparency announced that it was going to launch a customer interaction feature in the application, Emil and Giacomo were among the first to sign up.
Alongside proactive protection from counterfeits, the new features allow customers to access rich branded content and exclusive promotions, as well as encouraging them to share their experiences of the brand on social media. Just scan a code with the Transparency app.
All you have to do is scan a code using the Transparency app. <br/><br/>"It's a great opportunity, because we can interact, cross-sell and upsell, or encourage customers to buy again when they're most receptive... not just when they've just purchased the product. It's actually in their hands as they're viewing this content."
Emil and Giacomo are confident that it will be the beginning of a new chapter in which their brand will achieve greater and better results.
Alongside proactive protection from counterfeits, the new features allow customers to access rich branded content and exclusive promotions, as well as encouraging them to share their experiences of the brand on social media. Just scan a code with the Transparency app.
All you have to do is scan a code using the Transparency app. <br/><br/>"It's a great opportunity, because we can interact, cross-sell and upsell, or encourage customers to buy again when they're most receptive... not just when they've just purchased the product. It's actually in their hands as they're viewing this content."
Emil and Giacomo are confident that it will be the beginning of a new chapter in which their brand will achieve greater and better results.
Being transparent is cost-effective
Koala Babycare started with a great idea and an ambitious goal: to make a real difference in people's daily lives.
Amazon has been instrumental in making this vision a reality. It has introduced Koala Babycare to a wide audience and has provided it with the right tools so that customers continue to see it as a brand they can trust to keep its promises.
Emil, Giacomo and their customers can now sleep a little sounder and safer knowing that Koala Babycare products are protected and authentic.
"Transparency is its own guarantee. I would recommend it to any brand that values its reputation and wants to protect it."
Amazon has been instrumental in making this vision a reality. It has introduced Koala Babycare to a wide audience and has provided it with the right tools so that customers continue to see it as a brand they can trust to keep its promises.
Emil, Giacomo and their customers can now sleep a little sounder and safer knowing that Koala Babycare products are protected and authentic.
"Transparency is its own guarantee. I would recommend it to any brand that values its reputation and wants to protect it."
Contact the Transparency team for more information
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