Seller registration guide

How to register as an Amazon seller

Use our step-by-step guide to create your Amazon seller account. Find out what you need in order to register, get answers to frequently asked questions and learn what to do after creating an account.
Illustration of a woman registering as a seller on Amazon.

First, choose a selling plan

Our selling plans give you the freedom to pay per sale or pay a flat monthly fee. You can change or cancel your plan at any time via Seller Central after verification.
Below are the two main plans we offer:
Choose the Individual selling plan if you sell fewer than 35 items per month and you are still deciding what to sell or do not plan to use advanced selling tools.
Choose the Professional selling plan if you sell more than 35 items per month and want to take advantage of our advanced sales and advertising tools.
Choose whichever selling plan suits you best here and download the selling plan.

Let's start with the registration process

While the time taken for seller registration may vary, in many cases you'll be able to complete the process in just a few hours. You'll then need to verify your identity as the primary contact for your business, a process that generally takes three business days or less.

Before creating your seller account, make sure you have the following:

Understanding these verification requirements will help you move faster through the registration and verification process. These checks help us maintain a trusted marketplace for customers and protect your business.

Verification type

Aim

What do you need to provide?

Identity verification
Verify the identity of the point of contact (POC)
Government-issued ID
Business legitimacy check (business sellers)
Verify the business identity and operating status
Business licence document
Address verification
Business address verification for business sellers or residential address for individuals
Proof of address, such as a bank statement or utility bills
Business association (business sellers)
Verify the relationship between the POC and the business
Business relationship document such as employment contract, shareholder certificate or letter of authorisation
Credit card verification
Process payments and expenses
Credit card details with CVV/CVC
Bank account verification
Check the disbursement instrument
Bank details; if not auto-verified, provide bank statement

Create your Amazon seller account

Create your selling account using your name, email and password. On the next page, you will need to complete two-step verification by entering the OTP sent to your registered phone number. Then click Continue.
Five-step guide to registering as a seller on Amazon.

6 steps to register

Step 1: Provide business information

This initial information provided during registration will help us to understand your business.
  • Type of business: Select the option that best describes your business (State-Owned, Publicly Traded, Private, Charity Organisation or Individual Entrepreneur). If you operate as an individual or your business is not incorporated, select “None, I am an individual”.
  • Business name: Enter the exact name used to register your business with the relevant government office.
  • Company registration number: Enter the number you received when registering your business. (This is not required for individual sellers). This unique identifier is not the same as your Employer Identification Number (EIN).
  • Registered business address: Enter the address that appears on your business licence (not required for individual sellers).
  • Phone number for verification: Enter your phone number, including the country code, and verify it via SMS or a call.
In order to verify your business, you'll need an official document issued by a government agency that provides key information about your company (legal name, registration number, business activities, registered address, directors and current status). You can request a copy of your company's registration extract from your national or local company register. A business licence is required for business sellers only. Individual sellers are not required to provide a business licence.

All business sellers are required to provide proof of address, such as a recent bank statement or utility bills.

Tax registration and regulatory compliance requirements for foreign sellers on Amazon ES

Foreign sellers do not need to establish a Spanish legal entity to sell on Amazon ES but they must comply with specific tax registration and regulatory requirements before their account can become operational.

Any foreign company that sells in Spain must obtain a NIF (Número de Identificación Fiscal — Spanish tax identification number) from the Spanish Tax Agency and register for VAT purposes in Spain if it stores inventory in the country, for example through Fulfilment by Amazon. Non-EU sellers are also legally required to appoint a tax representative who will assume joint and several liability for their VAT obligations.

If your company is established in another EU country and ships orders directly to buyers in Spain without storing inventory locally, you may be able to declare VAT for all member states through the One Stop Shop (OSS) system, thereby avoiding multiple local VAT registrations.

For goods shipped to the EU from outside the EU, an EORI number is required for customs clearance and your company or designated customs broker must act as an Importer of Record. Amazon fulfilment centre addresses cannot be used as an Importer of Record for inbound shipments.

In addition to tax registration, certain product categories sold on Amazon ES are subject to Extended Producer Responsibility (EPR) obligations under EU and Spanish environmental legislation.

If you sell electronics, battery-powered products or goods in any type of container or packaging, you must register with the corresponding producer responsibility system in Spain and fulfil your reporting obligations before activating those listings. You can find comprehensive information on VAT registration procedures and applicable obligations in Amazon's VAT Knowledge Centre.
What type of business do you have?
You can browse the below descriptions to choose an accurate business type on the registration form.

Business type

Description

State-owned business
A company that is either wholly or partially owned and/or operated by a government
Publicly listed business
A company whose shares are listed on a public stock exchange and are available for public trading. Examples:
UK, Ireland: PLC
Germany: AG
Spain: SA
France: SA
Italy: SpA
Netherlands: NV
Sweden: AB
Poland: SA
Belgium: SA/NV
Privately owned business
A company that is controlled and operated by private individuals or other companies. The business seller is registered in the context of a commercial or professional activity. Examples:
UK LLP, LTD
Ireland: LTD
Germany: GmbH
Spain: SL
France: SARL, SAS
Italy: SRL
Netherlands: BV
Sweden: AB
Poland: sp. z o.o
Belgium: SRL/BV
Charity
A legally recognised, tax-exempt non-profit organisation that: 1. Is created and operated for charitable purposes; 2. Employs all resources towards these activities; 3. Does not distribute income for private benefit; 4. Does not contribute to or associate with political organisations.
Individual (I don't have a registered business)
An individual sells without forming an incorporated business entity. This includes sole traders or self-employed individuals operating under local law who may sell commercially and are responsible for meeting applicable tax and regulatory obligations. As an individual seller, you will still have access to Amazon's suite of selling tools and resources to grow your business professionally.
Frequently asked questions
What documents are acceptable for business verification?
You'll need an official document issued by a government agency that provides key information about your company (legal name, registration number, business activities, registered address, directors and current status). You can request a copy of your company's registration extract from your national or local company register. A business licence is required for business sellers only. Individual sellers are not required to provide a business licence.
What alternate documents can you share if your licence was not issued within the last 180 days?
We require the following documents to prove that your business is valid (usually when your business licence is not within 180 days of issuance).

• Certificate of good standing or an equivalent explicitly stating that the business is active and compliant as of a recent date. Different countries have various names for such certificates, for example, "certificate of existence", "attestation de situation" and "Aktif Belge".
• Recently issued or renewed business licence.

Other official documents:
• Tax clearance certificate or VAT registration with a recent issue date.
• Official registry extract from a government website indicating that the business is active.
• Chamber of commerce statements (if accepted regionally).
What if my country isn't on the list?
Please check back later. We are working to increase the number of countries accepted.
Why do I need to specify the type of my business?
You must provide the type of your business to help us gather relevant business information to comply with identification and verification requirements.
What websites do I need to register on?
When you sign up for an Amazon seller account, you complete a single, global seller registration with Amazon. As part of this registration, we automatically create linked accounts that allow you to sell globally in the United Arab Emirates, the Kingdom of Saudi Arabia, Egypt, North American marketplaces (United States, Canada and Mexico), European marketplaces (United Kingdom, Germany, France, Italy, Netherlands, Poland, Sweden and Spain), Japan, Singapore and Australia. This means that your information is collected as part of a global Amazon seller account and can be shared with and processed by Amazon affiliates around the world, including outside the EEA and the United Kingdom (for example, in the United States), to facilitate account creation, identity verification, fraud prevention, compliance with legal obligations and access to Amazon websites worldwide. Once your account is created, you can choose on which specific websites you want to list and sell your products, subject to any additional local requirements.
Do I need to open an account for multiple stores at the same time?
No. To facilitate global selling, Amazon uses a single seller account registration process that allows you to sell on Amazon stores worldwide, including those in the United Arab Emirates, the Kingdom of Saudi Arabia, Egypt, North America, Europe, Japan, Singapore and Australia. During registration, your seller information is collected once and is used to create a global seller account. You can then decide which specific stores you want to sell on when you create your product listings and whether additional information is required to meet the local legal or regulatory requirements for certain stores.
What are the terms and conditions that I’m accepting?
These terms and conditions govern selling in a particular region or marketplace. By default, you must register in all regions: North America, Europe, Asia-Pacific, the Middle East and North Africa.
What is the correct phone number format?
Numbers must include the country code prefix. The correct format is +34 123456789
What should I do if I don't have a mobile phone number or don't receive an SMS?
You can enter your landline phone number and select the Call option to receive the phone verification PIN.
What if I haven't received the SMS with the PIN?
Check if you entered your phone number in the correct format. Request the PIN again.
What should I do if my country doesn't have the call option?
If the “Call” option isn't available in your country, select the SMS option.

Step 2: Provide seller information

The following information that you'll provide will help identify you as the primary contact person for your business.

Use a government-issued identity document (ID, passport etc.) to enter the following information:
  • Country of citizenship
  • Country of birth
  • Date of birth
  • Identity document
  • Private address
  • Phone number (add an additional number if necessary)
You'll also indicate:

Whether you're a beneficial owner of the business, a legal representative of the business, or both, you'll need to upload a document proving your relationship to the business (like an employment contract, shareholder certificate, letter of authorisation or articles of association).

All individual sellers must provide proof of address (like a recent bank statement or utility bill).
Frequently asked questions
What documents prove my relationship to the business?
You can provide:
• Articles of association/incorporation documents
• Letter of authorisation
• Business licence if your name is on the document
What documents can I use as proof of address?
You can provide:
• Bank statement
• Utility bill such as a gas, water, electricity, TV, Internet, mobile phone or landline bill
Why is personal information requested from the primary contact person?
The primary contact is the one who has access to the Amazon payment account, provides registration information on behalf of the account holder (the registered seller) and initiates transactions such as disbursements and refunds. The actions performed by that person are considered to have been performed by the account holder.
Who is the beneficial owner?
A beneficial owner is a natural person who directly or indirectly owns more than 25% of the company's shares or voting rights or who owns the company through other means. If no individual meets these criteria, the person who holds the position of senior manager will be considered the beneficial owner.
What happens if my company belongs to another company?
If another company (parent company) holds at least 25% of the shares or voting rights in the registered company, the beneficial owners of the parent company must be included in the list of beneficial owners. We may request this information once you have completed your registration, if necessary.
Who is the legal representative of the business?
The legal representative of the business is the person who has specific powers and is legally authorised by your business to perform administrative management and act on your behalf (for example, accepting terms and conditions, opening a payment account etc.). The legal representative may or may not own the business.
What should I do if I am the primary contact person but not the legal representative?
If the person registered as the primary contact is not the legal representative, the company's registered legal representative must provide a letter of authorisation. This document authorises the primary contact person to act on behalf of the company. We will notify you when such a document is required.
How is the primary contact person defined?
The primary contact is the one who has access to the Amazon payment account, provides registration information on behalf of the account holder (the registered seller) and initiates transactions such as disbursements and refunds. Actions taken by the primary contact are considered to have been taken by the account holder.
Illustration of a woman entering product details on the Amazon seller dashboard.

Step 3: Provide billing information

Next, you'll need to enter your credit card information and billing address. We use these details to process payments and expenses.

You'll need to provide:
• Card number and expiry date
• Security code (CVV/CVC) — the 3- or 4-digit code on your card
• Billing address
Frequently asked questions
Why do I need to provide my credit card details?
We'll charge your card for the subscription fee (if applicable) for the first month. In the following months, the fee will be charged against your seller account balance, or to your card if you have a negative balance at the end of the settlement period.
Can I provide another credit card after creating my account?
Yes, you can provide a new credit or debit card at any time using the “Account Information” section in the “Settings” tab of your account.
When will the subscription fee be charged?
The subscription fee will be charged as soon as you complete the registration process and your information is verified.
What happens when I enter my credit or debit card details?
When you add a new card or update the details of an existing card, Amazon asks your bank to verify your identity and validate the card. Amazon doesn't apply a charge in this process.
What credit cards are accepted?
We accept the following credit or debit cards: AMEX, VISA and Mastercard. We don't accept alternative payment methods such as prepaid cards, gift certificates, cheques or online payment systems (PayPal).
What happens if I don't want to sell in a store later on?
When you sign up for a seller account on Amazon, linked accounts are automatically created that allow you to sell in Australia, Japan, the United Arab Emirates and Saudi Arabia, as well as in stores in North America and Europe. If you only sell in one store, you will only be charged for that store. You can close your account or change account type using the self-service tool in Seller Central after registration.
What is the Monthly Subscription Fee?
You will be charged a Professional Seller subscription fee of €25 for the first month. You will continue to be charged this fee each month if you have active listings. If you don't have active listings, you won't be charged a subscription fee that month.

If you decide to expand your business to sell in other stores, a fee that is equivalent to $39.99 per month will apply, distributed proportionately across the countries or regions where you have active listings and charged separately in each local currency.

You can switch to a lower plan at any time. For more details, visit this page.
What happens if I don't want to sell in a store later down the line?
When you sign up for an Amazon seller account, we automatically create linked accounts that give you access to sell in stores in Australia, Japan, United Arab Emirates, the Kingdom of Saudi Arabia, North America and Europe. If you're selling only in one store, you'll only be charged for that store. You can close or downgrade your account(s) to an individual account using the self-service tool in Seller Central after registration.
What is the monthly subscription fee?
You will be charged a professional seller subscription fee of 25 GBP for the first month. This fee will continue to be charged each month as long as you have active listings. If you don't have active listings, you won't be charged a subscription fee that month. If you expand your business to sell in other stores, you will pay the equivalent of 39.99 USD per month, divided proportionally between each country or region where there is an active listing and charged separately in the corresponding local currency. At any time you can choose to change your account to an individual seller account. For more details, visit this page.

Step 4: Provide store and product information

After providing your payment information, you will need to enter the name of your business as you want it to appear in Amazon Europe stores. We call this your “store”. It will appear for customers in each of your offers and in your public seller profile.

You'll also be asked to provide information about:
  • Business certifications
  • Manufacturer or brand status
Review your documents: Before moving forwards, you can view the documents that you've uploaded and replace them if needed.
Frequently asked questions
What is a store name?
The store name is the name shown to buyers in your Amazon listings and in your Seller Profile.
What if another seller is already using my store name?
Your Amazon store name must be unique and doesn't need to match the legal name of your business. If another seller is using your preferred name, choose a variation or an alternative name.
What are UPCs and how can I get them?
In most cases, Amazon requires sellers to have industry-standard product identifiers, such as Universal Product Codes (UPCs or ISBNs for books). These identifiers help us link your listings to existing products in the Amazon catalogue.
What is the Amazon Brand Registry?
Amazon Brand Registry is a free programme that provides sellers with a number of additional benefits and protection tools. If you are the rights owner for an eligible brand, we recommend that you enrol it in the programme before listing your products. You'll need a registered brand or a brand in the process of being registered.
Can I update the store name later?
Yes, you can provide a new name by accessing the “Settings” tab in your seller account.
Why do I need to provide information on my registered brand?
Amazon Brand Registry helps you protect your registered brands on Amazon and provide an accurate and trusted experience for customers. Currently, only brands with a registered brand are eligible to enrol in the programme.
Why is my account enabled in several marketplaces?
The European Union supports unified registration and, as part of this process, we register the seller in all marketplaces in Europe. Marketplaces in EU8 include the United Kingdom, Germany, Italy, Spain, France, the Netherlands, Sweden and Poland.
If I create my listings in a store, does it mean that my products will only be available to customers in that country?
No, not necessarily. Customers in countries where Amazon does not have a store buy products from neighbouring stores. Austrian or Danish customers, for example, shop on Amazon.de, since they do not have their own store. So if you have a listing in a particular marketplace, customers in "export destinations" can also discover them, provided that exports have been enabled. For more details, visit this page.
Do I automatically sell in all the countries covered by the website where I register my seller account and create my listings?
Creating a global Amazon seller account does not automatically mean that you will sell in all countries or on all websites. If you sign up for Fulfilment by Amazon (FBA), you will also be automatically enrolled in FBA Export, which means that your listings will be enabled automatically for export. If you are a seller in the Merchant Fulfilled Network (MFN), you will need to add international shipping options to the website from which you want to reach international customers. You can do this in the shipping templates. Regardless of where you decide to sell or ship products, your seller account information remains part of your global Amazon seller account. This means that your information can be shared with, transferred to, stored by and processed by Amazon affiliates worldwide, including outside the EEA and the United Kingdom (for example, in the United States), to facilitate account management, identity verification, fraud prevention, compliance with legal obligations and access to Amazon websites worldwide.
Warehouse worker scanning a package for Amazon order fulfilment.

Step 5: Provide bank account information

Finally, you will need to provide your bank account details so that we can send you the proceeds of your sales.
You'll need to enter:
• Account holder name
• Bank account number and sort code

If we can't verify your account automatically: You'll be asked to upload a recent bank statement (dated within the last 180 days). You'll see an "In progress" status while we verify your information.

Step 6: Identity verification and document collection

Next, you'll be asked to complete one of the following actions:
  • Join or schedule a video call with an Amazon partner. You must have your government-issued ID and proof of residential address to hand during the call.
  • Upload a government-issued ID

What happens next:

• We'll review your information using secure checks
• Most verifications are completed within a few business days
• You'll receive email updates throughout the process
• If we need additional information or documents, we'll let you know what to provide
Frequently asked questions
Why is verification necessary?
To keep our marketplace safe for buyers and sellers, we verify information on both businesses and individuals.
What are the requirements for uploading documents?
When uploading documents, use high-quality colour scans or photos that show all four corners and have legible text. Don't use screenshots or blurry images and make sure the relevant documents are signed.
How will I know that I have been verified?
We'll send you an email about the progress once the verification is complete.
What can I do while I'm being verified?
While you wait for verification, take a look at global sales success stories with Amazon. Click here.

Get ready to sell during your verification period

While you wait for Amazon to verify your registration details, use this time to set your business up for success.
An Amazon seller working from home on a desktop computer in a dozy environment.

Set up your account... and start selling

Once you complete your seller registration, you will have access to Seller Central, the control centre for your seller account.

Before you start selling, be sure to set up your seller account in accordance with the needs of your business. Consider adding other users if you want help with certain tasks.

Once your account is set up, you can use Seller Central to list and price your products, manage your inventory, process customer orders and more.

Start selling today

Selling on Amazon allows you to reach tens of millions of buyers, whether you sell one product or millions. Your account is set up for selling across Europe.
€39 (excluding VAT) per month plus sales commissions
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