Fulfilment by Amazon New Selection programme

Launch new products and get an average 10% rebate on branded ASIN sales, plus free storage, removals and returns processing.
Get started with the Fulfilment by Amazon New Selection programme
New to Amazon?
€39 per month (excluding VAT).

What is the New Selection programme?

The Fulfilment by Amazon New Selection programme offers free storage, free stock removals, liquidations and free returns processing for a limited time for eligible ASINs new to Fulfilment by Amazon. Once you've enrolled in the programme, you'll be able to use these benefits on an unlimited number of new parent ASINs during the year. To use these benefits, you must continue to meet the requirements after enrolment. For registered branded sellers, you may be eligible to receive a monthly rebate of 10% on average on sales of eligible new branded parent ASINs on Fulfilment by Amazon.
“It can reduce some of the costs associated with trial and error testing. I found that it also works for seasonal products, as I can liquidate after the peak season with less liquidation costs”

— Fawen Shi
Icon: 5% rebate on sales
Average of 10% refund for branded ASIN sales. The refund will apply to selling partners who register with the Brand registry. Calculate your reimbursement
Icon: Line drawing of a customer service headset
Free monthly storage for 120 days and free removals and liquidations for 180 days for 100 units of standard size products.
Icon: Line drawing of a rising line chart
Free additional processing of returns on clothing, shoes and bags.

Advantages
(by parent ASIN)

Standard size products

Oversized products

Average of 10% refund for branded ASIN sales. Calculate your reimbursement
100 units/
120 days
30 units/
90 days
100 units/
120 days
30 units/
90 days
Free (local) removal or liquidations
100 units/
180 days
30 units/
180 days
20 units/180 days (only for clothes, shoes and bags)

Example of savings with Fulfilment by Amazon New Selection programme

Orders
  • 100 units shipped to a fulfilment centre
  • 25 units* sold to customers
  • 5 units* returned by customers after a successful order
  • 5 units* removed and returned to the seller
Selling Partner profile
  • Enrolled in the New Selection programme
  • Sells branded shoes (ASIN new to Fulfilment by Amazon)
  • Shoes priced at €45
Product
  • Dimensions: 12.1 × 22.6 × 34.6 cm
  • Weight per unit: 900 g
  • Dimensional weight: 1.89 kg
  • Number: 1 ASIN, 100 units
Before enrolment
Fulfilment fee for 25 units
Fulfilment transportation charges vary by Amazon marketplace, fulfilment centre location etc.

€138.50

Monthly storage fee
30 days' storage

€17.37

Order removal fees
5 items removed and returned to the Selling Partner

€6.30

Return processing fee
5 items returned by the customer

€13.85

Total

€176.02

After enrolment
Fulfilment fee for 25 units (for brand registered sellers)
After applying the 10% monthly rebate on new brand ASIN sales to the logistics management fees in Amazon Logistics eligible.

€26.00

Monthly storage fee
30 days' storage

€0

Order removal fees
5 items removed and returned to the Selling Partner

€0

Return processing fee
5 items returned by the customer

€0

Total

€26.00

Savings with the Fulfilment by Amazon New Selection programme (for one month): €150.02
Savings with the Fulfilment by Amazon New Selection programme (for three months)**: €434.43
* Monthly amount
** Calculated based on the same quantity of units sold, returned and removed each month, with no replenishment after the first month.

Here's how it works

Step 1

Is this your first time selling on Amazon? Register as a Professional Selling Partner
Click Start selling. The Professional selling plan offers you the opportunity to sell an unlimited number of products and pay a monthly subscription fee of €39 (excluding VAT).

Step 2

Sign up for the Fulfilment by Amazon New Selection programme
To qualify for free shipping, you must be enrolled in the New Selection programme before you make your first shipment to a fulfilment centre.
If you’re a new seller who registered their first sellable ASIN and started with Fulfilment by Amazon in 2022, you'll automatically be enrolled in the programme.

Step 3

Select the Fulfilment by Amazon option when listing products or change your existing listings to Fulfilment by Amazon
Create listings for the first time:
Once you have registered as a Selling Partner and are enrolled in Fulfilment by Amazon New Selection, create your listings on one or more of Amazon's European marketplaces. Select the Fulfilment by Amazon option when listing your products. We’ll help you during the process of shipping your products to a fulfilment centre.

Change your existing listings to Fulfilment by Amazon:
Go to the Inventory management page of your Selling Partner account, select the products you want Amazon to manage and click ‘Switch to Fulfilment by Amazon’ under Actions.

Step 4

Enjoy the benefits of the programme and reach more customers
After you enrol, Amazon will check whether you are eligible for the fee waivers. We will automatically waive the rates for your eligible products, in accordance with the terms and conditions of the programme. Now all you need to do is enrol and the benefits of the Fulfilment by Amazon New Selection programme will automatically be applied to each store where you have an active account and eligible new selection items.

Once you enrol, you'll have access to the Fulfilment by Amazon New Selection panel, which shows your commitment to and savings with the programme.
See the other the benefits available to new sellers
Start using Fulfilment by Amazon New Selection
New to Amazon?
€39 a month (excluding VAT).
© 2024 Amazon.com, Inc. or its affiliates.
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