Complete Registration Guide for Sellers | Amazon ES
Get more than €47,250 in incentives when you start selling on Amazon. Find out more
Get more than €47,250 in incentives when you start selling on Amazon. Find out more
    Seller registration guide

    How to register as an Amazon seller

    Use our step-by-step guide to create your Amazon seller account. Find out what you need in order to register, get answers to frequently asked questions and learn what to do after creating an account.
    Illustration of a woman registering as a seller on Amazon.

    First, choose a selling plan

    Our selling plans give you the freedom to pay per sale or pay a flat monthly fee. You can change or cancel your plan at any time via Seller Central after verification.
    Below are the two main plans we offer:
    Choose the Individual selling plan if you sell fewer than 35 items per month and you're still deciding what to sell or don't plan to use advanced selling tools.
    Register as a Professional
    Choose the Professional selling plan if you sell more than 35 items per month and want to take advantage of our advanced sales and advertising tools.
    Register as a Professional
    Choose whichever selling plan suits you best here and download the selling plan.

    Let's start with the registration process

    While the time taken for seller registration may vary, in many cases you'll be able to complete the process in just a few hours. You'll then need to verify your identity as the primary contact for your business, a process that generally takes three business days or less.
    Illustration of a woman managing her online business with the Amazon warehouse.
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    Learn how to start your selling journey with Amazon.

    Before creating your seller account, make sure you have the following:

    • Government-issued identity document
    • Email address
    • Credit card valid for international use
    • Business licence or registration
    • Proof of address dated within the last 180 days, such as a bank account or credit card statement

    Choose your email address and password

    If you have an Amazon customer account, you can create your seller account using the same email address and password. Enter both and click “Next”.

    If you don't have an Amazon customer account or prefer to create a seller account with different credentials, click “Register Now”. On the next page, enter your first and last name, email address and password. Click “Next”.
    Five-step guide to registering as a seller on Amazon.

    Five steps to register

    Step 1: Provide information about the business

    This initial information provided during registration will help us to understand your business.
    • Business location: Select the country in which your business is registered. If you operate as a private individual or your business is not incorporated, select the country from which you carry out your business activity.
    • Type of business: Select the option that best describes your business (State-Owned, Publicly Traded, Private, Charity Organisation or Individual Entrepreneur). If you operate as an individual or your business is not incorporated, select “None, I am an individual”.
    • Business name: Enter the exact name used to register your business with the relevant government office.
    • Company registration number: Enter the number you received when registering your business. (This is not required for individual sellers). This unique identifier is not the same as your Employer Identification Number (EIN).
    • Registered business address: Enter the address that appears on your business licence (not required for individual sellers).
    • Phone number for verification: Enter your phone number, including the country code, and verify it via SMS or a call.
    Frequently Asked Questions
    What if my country isn't on the list?
    Please check back later. We are working to increase the number of countries accepted.
    Why do I need to specify the type of my business?
    You must provide the type of your business to help us gather relevant business information to comply with identification and verification requirements.
    What stores am I registering for?
    When you register for a seller account on Amazon, linked accounts are automatically created that allow you to sell globally in: United Arab Emirates (UAE), Saudi Arabia (KSA), Egypt, stores in North America (United States, Canada and Mexico), stores in Europe (United Kingdom, Germany, France, Italy, Netherlands, Poland, Sweden and Spain), Japan, Singapore and Australia. Once you've created a seller account, you can start creating product listings in each store, unless that store requires additional information.
    Do I need to open an account for multiple stores at the same time?
    No, it's no longer necessary to open multiple accounts. To make it easier for you to sell globally, we created single seller account registration that allows you to sell in the UAE, KSA, EG, North America, Europe, Japan, Singapore and Australia. You can select the specific stores you wish to sell in when you list your products.
    What are the terms and conditions that I’m accepting?
    These terms and conditions govern selling in a particular region or marketplace. By default, you must register in all regions: North America, Europe, Asia-Pacific, the Middle East and North Africa.
    What is the correct phone number format?
    Numbers must include the country code prefix. The correct format is +34 123456789
    What should I do if I don't have a mobile phone number or don't receive an SMS?
    You can enter your landline phone number and select the Call option to receive the phone verification PIN.
    What if I haven't received the SMS with the PIN?
    Check if you entered your phone number in the correct format. Request the PIN again.
    What should I do if my country doesn't have the call option?
    If the “Call” option isn't available in your country, select the SMS option.

    Step 2: Provide seller information

    The following information that you'll provide will help identify you as the primary contact person for your business.

    Use a government-issued identity document (ID, passport etc.) to enter the following information:
    • Full legal name (including middle name)
    • Country of citizenship
    • Country of birth
    • Date of birth
    • Identity document
    • Private address
    Then provide your phone number. Add an additional phone number, if necessary.

    Finally, specify whether you are the beneficial owner of the business, the legal representative or both.
    Frequently Asked Questions
    Why is personal information requested from the primary contact person?
    The primary contact is the one who has access to the Amazon payment account, provides registration information on behalf of the account holder (the registered seller) and initiates transactions such as disbursements and refunds. The actions performed by that person are considered to have been performed by the account holder.
    Who is the beneficial owner?
    A beneficial owner is a natural person who directly or indirectly owns more than 25% of the company's shares or voting rights or who owns the company through other means. If no individual meets these criteria, the person who holds the position of senior manager will be considered the beneficial owner.
    What happens if my company belongs to another company?
    If another company (parent company) holds at least 25% of the shares or voting rights in the registered company, the beneficial owners of the parent company must be included in the list of beneficial owners. We may request this information once you have completed your registration, if necessary.
    Who is the legal representative of the business?
    The legal representative of the business is the person who has specific powers and is legally authorised by your business to perform administrative management and act on your behalf (for example, accepting terms and conditions, opening a payment account etc.). The legal representative may or may not own the business.
    What should I do if I am the primary contact person but not the legal representative?
    If the person registered as the primary contact is not the legal representative, the company's registered legal representative must provide a letter of authorisation. This document authorises the primary contact person to act on behalf of the company. We will notify you when such a document is required.
    How is the primary contact person defined?
    The primary contact is the one who has access to the Amazon payment account, provides registration information on behalf of the account holder (the registered seller) and initiates transactions such as disbursements and refunds. Actions taken by the primary contact are considered to have been taken by the account holder.
    Illustration of a woman entering product details on the Amazon seller dashboard.

    Step 3: Provide billing information

    Next, you'll enter your credit card information and billing address. We use these details to process payments and expenses.
    Frequently Asked Questions
    Why do I need to provide my credit card details?
    We'll charge your card for the subscription fee (if applicable) for the first month. In the following months, the fee will be charged against your seller account balance, or to your card if you have a negative balance at the end of the settlement period.
    Can I provide another credit card after creating my account?
    Yes, you can provide a new credit or debit card at any time using the “Account Information” section in the “Settings” tab of your account.
    When will the subscription fee be charged?
    The subscription fee will be charged as soon as you complete the registration process and your information is verified.
    What happens when I enter my credit or debit card details?
    When you add a new card or update the details of an existing card, Amazon asks your bank to verify your identity and validate the card. Amazon doesn't apply a charge in this process.
    What credit cards are accepted?
    We accept the following credit or debit cards: AMEX, VISA and Mastercard. We don't accept alternative payment methods such as prepaid cards, gift certificates, cheques or online payment systems (PayPal).
    What happens if I don't want to sell in a store later on?
    When you sign up for a seller account on Amazon, linked accounts are automatically created that allow you to sell in Australia, Japan, Singapore, the United Arab Emirates and Saudi Arabia, as well as in stores in North America and Europe. If you only sell in one store, you will only be charged for that store. You can close your account or change account type using the self-service tool in Seller Central after registration.
    What is the Monthly Subscription Fee?
    You will be charged a Professional Seller subscription fee of €25 for the first month. You will continue to be charged this fee each month if you have active listings. If you don't have active listings, you won't be charged a subscription fee that month.

    If you decide to expand your business to sell in other stores, a fee that is equivalent to $39.99 per month will apply, distributed proportionately across the countries or regions where you have active listings and charged separately in each local currency.

    You can switch to a lower plan at any time. For more details, visit this page.

    Step 4: Provide store and product information

    After providing your payment information, you will need to enter the name of your business as you want it to appear in Amazon Europe stores. We call this your “store”. It will appear for customers in each of your offers and in your public seller profile.

    You'll also be asked to provide information about:
    • Product codes
    • Business certifications
    • Manufacturer or brand status
    Frequently Asked Questions
    What is a store name?
    The store name is the name shown to buyers in your Amazon listings and in your Seller Profile.
    What if another seller is already using my store name?
    Your Amazon store name must be unique and doesn't need to match the legal name of your business. If another seller is using your preferred name, choose a variation or an alternative name.
    What are UPCs and how can I get them?
    In most cases, Amazon requires sellers to have industry-standard product identifiers, such as Universal Product Codes (UPCs or ISBNs for books). These identifiers help us link your listings to existing products in the Amazon catalogue.
    What is the Amazon Brand Registry?
    Amazon Brand Registry is a free programme that provides sellers with a number of additional benefits and protection tools. If you are the rights owner for an eligible brand, we recommend that you enrol it in the programme before listing your products. You'll need a registered brand or a brand in the process of being registered.
    Can I update the store name later?
    Yes, you can provide a new name by accessing the “Settings” tab in your seller account.
    Why do I need to provide information on my registered brand?
    Amazon Brand Registry helps you protect your registered brands on Amazon and provide an accurate and trusted experience for customers. Currently, only brands with a registered brand are eligible to enrol in the programme.
    Why is my account enabled in several marketplaces?
    The European Union supports unified registration and, as part of this process, we register the seller in all marketplaces in Europe. Marketplaces in EU8 include the United Kingdom, Germany, Italy, Spain, France, the Netherlands, Sweden and Poland.
    Warehouse worker scanning a package for Amazon order fulfilment.

    Step 5: Identity verification and document collection

    After submitting the store information, you'll be asked to upload the following documents:
    • Government-issued identity document
    • Proof of residential business address dated within the last 180 days, such as a bank account or credit card statement
    Next, you'll be asked to complete one of the following actions:
    • Take a photo of your face and of your government-issued ID
    • Join or schedule a video call with an Amazon partner. You must have your government-issued ID and proof of residential address to hand during the call.
    Frequently Asked Questions
    Why is verification necessary?
    To keep our marketplace safe for buyers and sellers, we verify information on both businesses and individuals.
    What are the requirements for uploading documents?
    When uploading documents, use high-quality colour scans or photos that show all four corners and have legible text. Don't use screenshots or blurry images and make sure the relevant documents are signed.
    How will I know that I have been verified?
    We'll send you an email about the progress once the verification is complete.
    What can I do while I'm being verified?
    While you wait for verification, take a look at global sales success stories with Amazon. Click here.

    Get ready to sell during your verification period

    While you wait for Amazon to verify your registration details, use this time to set your business up for success.
    An Amazon seller working from home on a desktop computer in a dozy environment.

    Set up your account... and start selling

    Once you complete your seller registration, you will have access to Seller Central, the control centre for your seller account.

    Before you start selling, be sure to set up your seller account in accordance with the needs of your business. Consider adding other users if you want help with certain tasks.

    Once your account is set up, you can use Seller Central to list and price your products, manage your inventory, process customer orders and more.
    Learn how to sell on Amazon

    Start selling today

    Selling on Amazon allows you to reach tens of millions of buyers, whether you sell one product or millions. Your account is set up for selling across Europe.
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