PRICING

Find out how much it costs to sell on Amazon

The cost of selling on Amazon depends on your selling plan, product category, fulfilment strategy and other variables. The options are flexible, meaning that you can find the combination that best suits you and your goals.
€39 (excluding VAT)/month plus additional selling fees
Let's talk about numbers

Sales plan

The Individual plan costs €0.99 per unit sold, and the Professional plan costs €39 (excl. VAT) per month, regardless of the number of units that you sell.

Referral fees

Amazon charges a referral fee for each product sold. The amount depends on the product category. Most referral fees are between 8% and 15%.

Fulfilment fees

The cost of shipping your orders depends on whether you fulfil your own orders or if you use Fulfilment by Amazon.

Other costs

Some sellers may incur additional fees (such as long-term storage fees) or pay for optional programmes such as advertising or premium account services.
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Incentives for new sellers
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Get started with over €47,250 in incentive

Ready to start your journey on Amazon? Launch your brand today with a powerful strategy manual for new sellers and more than €47,250 in potential benefits.
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Get up to 10% back on your brand's sales

We're investing in new brands on Amazon. Register your brand in the Amazon Brand Registry to take advantage of the following benefits:
10% back on your brand’s first €45,000 in sales and then 5% back for the first year until you reach €900,000.
€180 credit for Amazon Vine
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Get started with the Perfect Launch playbook

Focus on the right actions at the right time with the Perfect Launch playbook, a set of recommendations backed by data science and designed to drive seller growth. Brands that use Perfect Launch boosters (Brand Registry, Fulfilment by Amazon, Ads, Automated Pricing and A+ Content) can generate sales quicker during the first 90 days, which is a key period.
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Advertise, meet the needs of your customers and grow with confidence

You've put everything into your business, so let's start your Amazon journey with as much confidence as possible. All new professional sellers will be able to take advantage of the following benefits:
€90 discount on shipments into the Amazon fulfilment network using the Amazon Partnered Carrier programme or €180 credit towards fulfilment costs when you use Amazon Global Logistics
Free storage and customer returns with auto-enrolment in the Fulfilment by Amazon New Selection programme if you use Fulfilment by Amazon
Exemption from the storage utilisation surcharge for one year after the Fulfilment by Amazon inventory received date and the low-inventory-level fee (Pan-EU) for the first year after the first Pan-EU activation date.
€45 credit to create sponsored products ads
€45 credit to create Amazon coupons

Let us help you get started!

Start your trip with a little less risk. To help you implement the Perfect Launch playbook, we offer incentives for new sellers: credits to try cost-per-click (CPC) advertising, offer promotions to customers and start reviewing your products, as well as discounts on Prime shipping, storage, returns and more with Fulfilment by Amazon (FBA).

Incentives for new sellers are subject to the applicable terms and conditions. Visit Seller Central for more information.

Amazon Selling Programme

Your incentive

How to get it

Brand Registry incentives
We'll give you 10% back on your brand's first €45,000 in sales and then 5% back for the first year until you reach €900,000.
Enrol your brand in the Amazon Brand Registry within six months of listing your first eligible product. The bonus will expire 12 months after you sign up for the programme (either upon reaching the limit or completing the 1-year eligibility period). Learn more.
€180 credit
Enrol your brand in the Amazon Brand Registry within 6 months of listing your first eligible product, and then register a product with Vine within the following 90 days and you'll be able to enjoy brand benefits (the latter being after you have completed enrolment in the Brand Registry and listed your first offer). If not used, the credit will expire one year from the date that you qualify for the benefit. Learn more.
Fulfilment by Amazon (FBA) incentives
€90 credit for shipping costs to the Fulfilment by Amazon network
Use the Amazon Partnered Carrier programme to ship eligible products to the Fulfilment by Amazon network within 90 days of listing. The credit will expire one year from the date that you receive your first Fulfilment by Amazon inventory, if not used. Learn more.
€180 credit for fulfilment management expenses
Amazon Global Logistics to ship eligible products to the Fulfilment by Amazon network within 90 days of publication. The credit will expire one year from the date that you receive your first Fulfilment by Amazon inventory. Learn more.
Other Fulfilment by Amazon (FBA) programmes
Free storage, liquidations and customer returns with automatic enrolment to the Fulfilment by Amazon New Selection programme
Ship new products to Fulfilment by Amazon that meet the requirements of the Fulfilment by Amazon network within 90 days of listing so that they are automatically enrolled in the Fulfilment by Amazon New Selection programme. Learn more.
Professional sellers who are new across the EU will be exempt from the low-inventory-level fee (Pan-EU) for the first year from the first date of onboarding across the EU. Learn more.
Exemption from storage usage charges
Ship eligible products to the Fulfilment by Amazon network. The exemption will expire one year from the date that you receive your first Fulfilment by Amazon inventory. Learn more.
Advertising incentives
€45 credit
Create a sponsored product ad for a qualifying product within 90 days of its listing. The credit will appear in the Amazon Ads campaign manager within two weeks of fulfilling the requirements for sponsored products. The credit will expire 30 days after it has been applied to your account. Learn more.
€45 credit
Create a coupon for an eligible product within 90 days of its listing. The credit will expire one year from the time that the first coupon is created. Learn more.

Receiving payments and paying fees

When you set up a seller account, you'll provide a credit card number and a bank account. Amazon will charge your credit card for your fees and the proceeds of any sale will be deposited into your bank account.
PLANS

Selling plans

Our selling plans give you the freedom to pay per sale or pay a flat monthly fee. You can change or cancel your plan at any time.

Individual

Professional

0.99

(excl. VAT)/product sold
more additional selling fees

39

(excl. VAT)/month
more additional selling fees

General overview

This plan might be right for you if...
• You sell less than 40 products per month
• You sell more than 40 products per month
• You're still deciding what to sell
• You want to advertise your products
• You don't plan to advertise or use advanced selling tools
• You want to sell products in restricted categories
• You want to use advanced sales tools, such as APIs and reports

Sales plan features

Add new products to the Amazon catalogue
Grow your business with Fulfilment by Amazon
Request sales in additional categories
Save time when creating listings in bulk
Manage inventory with files, spreadsheets and reports
Increase sales efficiency with API integration
Set your own shipping rates for non-multimedia products*
Attract shoppers using local advertising tools
Set up promotions that include free shipping
Add multiple users to your account
* Books, Music, Video and DVD
Revenue calculator

Calculate your Amazon revenue

Provide product details and fulfilment costs, and view real-time cost comparisons between different fulfilment methods.
Calculate your Amazon revenue

Amazon terminology:

Referral fees

For each product sold, sellers pay Amazon a percentage of the total price (this percentage is applied to the final price of the product, including shipping costs, VAT and gift-wrapping charges) or a minimum amount, whichever is greater. Referral fees are in addition to selling plan fees.
FEES

Category referral fees

Sellers pay a referral fee for each product sold. For all products, Amazon deducts the applicable referral fee percentage calculated based on the total sales price. The total sales price is the total amount paid by the buyer, including the item price and any shipping or gift-wrapping charges.

Referral fees table

Fee categories

Referral fee (and the tax on certain digital services)

Minimum referral fee per item

Categories with fixed referral fees
Accessories for Amazon devices
46.35%
€0.30
Car and motorcycle
• 15.45% for the portion of the total sales price equal to or less than €50
• 9.27% for the portion of the total sales price greater than €50
€0.30
Baby products
• 8.24% for products with a total sales price equal to or less than €10
• 15.45% for products with a total sales price greater than €10
€0.30
Backpacks and bags
15.45%
€0.30
Beauty, health and personal care*
• 8.24% for products with a total sales price equal to or less than €10
• 15.45% for products with a total sales price greater than €10
€0.30
Beer, wine and spirits
10.30%
€0.30
Books
• 15.45%
• And a closing fee of €1.01 per item sold
Not applicable
Industry, business and science supplies
15.45%
€0.30
Clothes and accessories
• For the Prime selection with a total price greater than €45:
15.45% for products with a total price greater than €15 and for part of the total price up to €45, and 7.21% for any part of the total price greater than 45€.
• For any selection with a total price of up to €15: • 8.24%
• For any selection with a total price greater than €15: • 15.45%
€0.30
Commercial electricity and energy supplies
12.36%
€0.30
Small household appliances
15.45%
€0.30
Computing
7.21%
€0.30
7.21%
€0.30
Educational material
15.45%
€0.30
Electronics accessories
• 15.45% for the portion of the total sales price equal to or less than €100
• 8.24% for the portion of the total sales price greater than €100
€0.30
Glasses and accessories
15.45%
€0.30
Shoes
15.45%
€0.30
Full-size household appliances
7.21%
€0.30
• 15.45% for the portion of the total sales price equal to or less than €200
• 10.30% for the portion of the total sales price greater than €200
€0.30
Food and beverages
• 8.24% for products with a total sales price equal to or less than €10
• 15.45% for products with a total sales price greater than €10
Not applicable
12.36%
€0.30
Home and kitchen
15.45%
€0.30
• 20.60% for the portion of the total sales price equal to or less than €250
• 5.15% for the portion of the total sales price greater than €250
€0.30
Garden
15.45%
€0.30
Baggage
15.45%
€0.30
Mattresses
15.45%
€0.30
Music, Video and DVDs
• 15.45%
• And a closing fee of €0.81 per item sold for Music, Video and DVDs
Not applicable
Musical instruments and audiovisual production
12.36%
€0.30
Office and stationery
15.45%
€0.30
Pet products
15.45%
€0.30
Software
• 15.45%
• And a closing fee of €0.81 per item sold for Software
Not applicable
Sports and outdoors
15.45%
€0.30
Tires
7.21%
€0.30
DIY and tools
13.39%
€0.30
Toys and games
15.45%
€0.30
Video games and accessories
• 15.45%
• And a closing fee of €0.81 per item sold
Not applicable
Video game consoles
• 8.24 %
• And a closing fee of €0.81 per item sold
Not applicable
Watches
• 15.45% for the portion of the total sales price equal to or less than €250
• 5.15% for the portion of the total sales price greater than €250
€0.30
Everything else
15.45%
€0.30

* For more information on the different types of beauty, health and personal care categories or products, see Personal care appliances: product types.
FEES

Fulfilment fees

Fulfilment fees depend on the shipping plan for the products that you select: shipping on your own or shipping with FBA to fulfil logistics and provide premium shipping for your products.

Pay only for the services that you use

Our flexible pricing structure helps you stay competitive.
With FBA, you only pay for the services you use. There are no subscription fees, contracts or minimum inventory requirements. Send your products to our fulfilment centres and pay for the fulfilment services and storage space used.
Logistics management fee
Fulfilment fee
Fixed per-unit fee, depending on product type, dimensions and weight
Storage fee
Storage fee
Charge per cubic foot per month

Downloadable fee guides

Below you will find more information about FBA and a full set of our fees in the following languages:

Fulfilment by Amazon storage and fulfilment fees *

Inventory storage fees are charged monthly based on the average daily volume (measured in cubic metres) of the space that your inventory occupies in Amazon fulfilment centres. The volume measurement is based on the size of the unit when it is properly packaged and ready to ship.

Month

Standard size clothing, shoes and accessories

Hazmat - Dangerous goods (standard size)

All other categories (standard size)

Hazmat - Dangerous goods (large size)

All other categories (large size)

From January to September
€16.52
€30,00
€27.54
€25,00
€19.80
From October to December
€23.11
€41.00
€42,37
€35,00
€27.50
*Storage fees are based on the average daily volume of space (measured in cubic metres) that your inventory occupies in Amazon fulfilment centres.
Additional inventory storage fees apply to products classified as dangerous goods and to units stored in an Amazon fulfilment centre for more than 271 days (long-term inventory storage surcharge).
In addition to the monthly storage fees, you may have to pay a storage surcharge if the criteria applies to you and if the storage usage rate exceeds 26 weeks. This is calculated by dividing the average volume of inventory stored daily by the average volume of inventory shipped daily (all in cubic feet) over the past 13 weeks.

Calculate FBA fees

Enter fulfilment costs and compare the profitability of your fulfilment method with FBA. Fees are calculated based on standard FBA fulfilment and storage fees, as noted above.

Product examples

Type of product
SD memory card
Toaster
Wooden cabinet
Keyboard
Product size category
Small envelope
Standard package size: 3,000 g
Large size (standard): 7 kg
Large size (large): 10 kg
Dimensions
3.2 x 2.4 x 0.2 cm
25.5 x 18.5 x 17 cm
74 x 56 x 32 cm
150 x 10 x 10 cm
Weight of the outbound shipment
30 g
2.2 kg
6.2 kg
5.4 kg
Selling on Amazon.es
From Inventory in Spain
€2.53
€6.29
€13.62
€15.01
Selling on Amazon.es
From Inventory in Spain
€5.06
€13.82
€22.80
€31.99
Selling on Amazon European marketplaces from Inventory in Spain (Pan-European)
From €1.90
From €5.98
From €8.07
From €10.66
Selling on Amazon.es from Inventory in Spain (Pan-European)
€2.53
€6.29
€13.62
€15.01
Are you planning to sell all over Europe? Pan-European FBA and FBA solutions enable thousands of businesses to reach millions of Prime customers across Europe, faster and more cost-effectively.
When you fulfil orders yourself, Amazon charges shipping fees based on the product category and shipping service selected by the customer and then transfers the amount to you in the form of shipping credit.
Sellers on the Professional plan set their own shipping rates (except for Books, Music, Video and DVDs; see credit table below). When a customer buys your product, you receive credit from Amazon that matches the shipping rate. Please note that the referral fee is calculated from the total sales price, including the item price, shipping cost and any gift-wrapping charges.
Sellers on the Individual plan use the shipping fees set by Amazon for all products. Sellers on the Individual plan are required to ship orders at set rates, even if the shipping credit is less than the total shipping cost, so it's important to price your products in a way that ensures you make a profit.

Shipping credits for Books, Music, Video and DVD

Amazon charges customers the following shipping rates for Books, Music, Video and DVD products. Sellers receive the same amount in the form of shipping credit. This applies to sellers on the Professional and Individual selling plans.

Shipping method

Books*

Music

Videos

DVD

Standard
€2.99
€2.99
€2.99
€2.99
Express
€5.99
€5.99
€5.99
€5.99
European Union
€6.00
€6.00
€6.00
€6.00
Rest of Europe
€6.00
€6.00
€6.00
€6.00
Rest of the world
€14.00
€14.00
€14.00
€14.00
* Includes audiobooks

Important: If you have been authorised to sell in restricted categories as a Professional seller, please note that you will no longer be able to list products in those categories through the Individual selling plan. Only sellers in the Professional category can list and sell in restricted categories. Current active listings in categories that require approval will remain, but the service levels and shipping rates for all other categories will apply to these listings and orders.

Shipping credits for Books, Music, Video and DVD

Amazon charges customers the following shipping rates for products sold in all categories, including Books, Music, Video and DVDs. Sellers receive the same amount in the form of shipping credit.

This applies to sellers on the Individual plan but sellers on the Professional plan set their own shipping fees for these categories and Amazon will match the amount with shipping credit.

Shipping method

Video games

Software

All other categories

Standard
€2.99
€2.99
€2.99
Express
€8.00
€8.00
€8.00
European Union
€7.20
€7.20
€7.20
Rest of Europe
€7.20
€7.20
€7.20
Rest of the world
€14.00
€14.00
€14.00
Important: If you have been authorised to sell in restricted categories as a Professional seller, please note that you will no longer be able to list products in those categories through the Individual selling plan. Only sellers in the Professional category can list and sell in restricted categories. Current active listings in categories that require approval will remain, but the service levels and shipping rates for all other categories will apply to these listings and orders.

Other costs

When calculating the total cost of selling in Amazon shops, make sure that you consider any additional selling costs that you may incur and other optional programmes designed to help you increase sales

Additional selling fees

Inventory charges
If you store inventory in an Amazon fulfilment centre, available to selling partners using FBA or Multi-Channel Fulfilment, in addition to monthly storage fees, you may incur other charges such as long-term storage fees for exceeding the stated amount, or removal fees.
High volume listing fees
The high volume listing fee will only apply if you exceed 2 million SKUs in a given month, and will apply to the highest number of SKUs over 2 million at any time in that month. For each active non-multimedia SKU greater than 2 million, a fee of €0.0004 per SKU will apply.
Refund handling fee
If you refund a customer for an order for which you have already received payment, Amazon will refund you the amount of the referral fee you paid for the products, minus the applicable refund administration fee, which is the lesser of €5 or 20% of the applicable referral fee.

For example, if you refund a customer the €10 total sales price of an item in a category with a 15% referral fee, the refund administration fee will be €0.30 (€10 x 15% referral fee = €1.50).

Optional programmes

Advertising
Attract customers before they realise that they need your product and until the moment when they buy it. Amazon Advertising uses a cost-per-click auction-based pricing model, which means that you can set the maximum amount that you're willing to pay when a buyer clicks on your ad.
Fulfilment by Amazon
Amazon takes care of your shipping, returns and customer service. Special FBA programmes such as Low-price FBA Rates, Subscribe & Save for FBA, FBA Dangerous Goods, Multi-Channel Fulfilment, FBA European Solutions and FBA New Selection help you to stay competitive and only pay for the services you use.

FAQs

Get answers to the most frequently asked questions about using Amazon for e-commerce.
How are Amazon's FBA fees calculated?
FBA or fulfilment fees are calculated per item based on its category, size and weight, as well as the channel through which the item is sold. They cover the costs of storing your items in Amazon fulfilment centres, as well as the collection, packaging and delivery once purchased, and customer service costs.

These fees are charged per calendar month for all items stored in Amazon's fulfilment centres. Depending on the fulfilment channel used, you can get a preview of your estimated income (both total sales revenue and estimates per unit sold) using the FBA revenue calculator for specific items listed on Amazon.
What is the FBA calculator?
The FBA calculator is an estimating tool that you can use to check and compare the estimated revenue across every fulfilment option available for the products that you have listed on Amazon and registered for Fulfilment by Amazon (FBA). You can enter the expected total sales volume to estimate your total revenue, check the estimates per unit sold, and compare fees and profitability across the different fulfilment methods.
What is the difference between Amazon fees and FBA fees?
Amazon fees refer to the total charges that all sellers have to pay in order for their products to appear and be sold on the Amazon website. This includes the referral fee, which is a percentage of the total price of your product, before tax. It is charged for each item sold and varies by category.

Then, depending on your selling plan, you can either be charged per item or charged a fixed monthly fee. For example, the Professional selling plan incurs a monthly fee, which also offers the user a number of benefits.

In addition to this, some sellers may have to pay additional fees for premium services, marketing or other reasons. You can find more information about this on this page.

By contrast, FBA (Fulfilment by Amazon) fees are charged only for the products that you have listed under this specific service. They are charged per unit based on the category, size and weight of the item and cover the costs of storing, collecting, packaging and delivering your products using FBA. If you have opted into this service, these fees will be charged along with the other Amazon fees mentioned above.
How much does Amazon charge for product storage?
Sellers must pay a monthly inventory storage fee (storage fees) for the space occupied by all items stored in Amazon Fulfilment centres. It is calculated based on the average daily inventory volume, measured in cubic meters.

The fee per cubic metre varies depending on the calendar month: it is lower from January to September, while a slightly higher amount is charged for the high-traffic months at the end of the year, from October to December. The exact amount also depends on the product category and dimensions (size).

There is a different fee structure for the storage of dangerous goods.
Do you only have a few products to sell?

Start selling today

Selling on Amazon allows you to reach tens of millions of buyers, whether you sell one product or millions. Your account is set up for selling across Europe.
€39 (excluding VAT) per month plus sales commissions
two Amazon boxes
© 2024 Amazon.com, Inc. or its affiliates.
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