Selling jewellery online: The 2024 guide

Selling jewellery online: The 2024 guide

€39 per month (excluding VAT).
Selling jewellery online: The 2022 guide
Nowadays, you can find every type of item for sale online, and jewellery is no exception. What's more, this product category has been making a space for itself in e-commerce. They range from large firms to small jewellers and retailers, meaning that there is also a wide range of prices.

If you work in the jewellery industry and want to sell jewellery and open your own online store, don't miss this guide.

This guide will also describe how selling partners can promote and sell their items on the Amazon Store, as well as the different services offered by the Amazon Store that can be useful for jewellers and selling partners.

Sell jewellery online

The first fundamental decision to make is to choose where you are going to advertise your items. Your own Internet domain, a social network or a shopping website are some of the places where you can make yourself known.

How do you sell jewellery on the Amazon Store?

Whether you're selling new or handcrafted jewellery items, the Amazon Store is the ideal place to sell your jewellery. With the right sales strategy, you'll be able to reach a wide audience in the jewellery market. Don't forget to check out our beginner's sales guide for all the tips and tricks to take your online store to the next level.

To create a new ad, you will need to include your category, include a description and add high quality images that best reflect what the jewellery looks like.

Using Amazon Store tools to grow as a jewellery business partner

The Amazon Store offers an ideal space for both large firms and small jewellers and retailers. Furthermore, the Spanish jewellery market on the Amazon Store is constantly growing, with an increase in sales during 2022 of 8.79%.

In the jewellery category, Amazon Store requires selling partners to always have a security document that demonstrates that each model of item to be sold complies with the provisions of the REACH regulation, which establishes the limits for certain heavy metals in jewellery.

Amazon Store also helps you with the process of creating your own brand. Make sure that you take a look the IP Accelerator, where our legal advisors will provide you with all the necessary information.

Amazon Handmade

This section of the Amazon Store is perfect for creators of handcrafted pieces and can be especially useful for artisan or traditional jewellers. At Amazon Handmade, a thorough evaluation is done to guarantee the origin and manufacture of each item. Artisans get the opportunity to reach a very wide audience in Spain interested in jewellery and unique handcrafted pieces.

Fees and payment

To sell jewellery as an Amazon Store selling partner, the first thing you need to do is select the Professional selling plan, which costs €39 (excl. VAT) per month. With the Professional plan, you'll be able to promote your products, sell in restricted categories and use advanced sales tools such as APIs and reports.


Now that you have an overview of the requirements and tips for selling jewellery on the Amazon Store, we encourage you to create your own brand or open your own store and launch your items.


What is the best programme for jewellery artisans?
The most suitable programme in this case is Amazon Handmade.
Why is a security document required to sell jewellery?
It is an EU requirement to comply with the REACH regulation on heavy metals.
How do I start selling jewellery on Amazon?
If you want to start selling jewellery on Amazon, you must register as a selling partner. The jewellery category is exclusively available to sellers enrolled under the Professional plan, and they will require prior approval to add their products.

Once this process is complete, you'll need to select your fulfilment method and set up your store. After that, you can start selling jewellery online and reaching potential customers.
What types of jewellery can I sell on Amazon?
After obtaining the necessary approval, you will have the opportunity to sell jewellery on Amazon in new condition.

When selling jewellery, selling partners must always have a security document that demonstrates that each model of item to be sold complies with the provisions of the REACH regulation, which establishes the limits for certain heavy metals in jewellery.
How does shipping work for jewellery on Amazon?
When selling jewellery on Amazon, you can choose to manage shipping independently or use services such as Fulfilment by Amazon (FBA).

Fulfilment by Amazon allows selling partners to store their products in Amazon's fulfilment centres, handling the warehousing, packaging and shipping processes. This gives sellers more flexibility and efficiency when managing their inventory.
How profitable is selling jewellery on Amazon?
Selling jewellery on Amazon provides an ideal space for both small jewellers and large brands to offer their products. Jewellery sales increased by 8.79% in the Spanish market in 2022.

With the growth in demand and the possibility of increasing your visibility and reaching thousands of customers online, selling jewellery on Amazon is an extremely profitable business venture.
How can I promote my jewellery on Amazon?
To promote your jewellery in Amazon listings, you can use ads. Sponsored product ads can help increase your visibility, reach more buyers and improve your sales, paying only for the clicks your ads receive. You can learn more about Amazon Ads here.

For artists offering handmade jewellery and handcrafted pieces, Amazon Handmade provides a space that supports traditional jewellers, after a thorough evaluation to verify the origin of their creations. Being part of the Amazon Handmade programme can boost your brand and reach potential customers interested in unique, handcrafted pieces.

Start selling today

€39 (excluding VAT) per month plus sales commissions
© 2024, Inc. or its affiliates.
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