How to sell furniture online

Sell furniture online

€39 per month (excluding VAT).
sell furniture

An essential guide to selling furniture online

Selling products online is becoming increasingly popular, as it is an excellent way to reach a wider audience. It is generally easier to sell large products, such as items of furniture, online, as advertisements can be seen by more people, there is no need for a large commercial establishment in which to display them and shipments are easier to make with the right routes.

In this guide, we explain all the necessary information for selling partners interested in selling furniture online, either in bulk or as individual items.

We will also mention payment cycles, fees, advertisements and business strategies for selling furniture on Amazon.

Sell furniture online

Moving can be exhausting, with so much to consider: apartments, catalogues, furniture stores, decisions, assembly work, and much more. The availability of furniture online saves us many of these issues as we are offered countless items of furniture without having to go through huge furniture stores. Without a doubt, choosing the right piece is much easier from the comfort of your home. That is why more and more people are deciding to buy furniture online, leading to a growing number of stores dedicated to that sector and opening up an opportunity for the sale of both new and antique furniture.

Launch your own online furniture store

If you are going to set up your own business and sell furniture online, you need to consider where to set up your store: you can advertise your items through social media, buy your own domain to create a furniture sales website or register on a website to create your online store. Selling through Amazon is an example of the last option.

Selling furniture through Amazon

Here are some tips on how to create your online store on Amazon and start selling furniture online.
  • First, you need to register as an Amazon seller.
  • Next, select the products to sell and create the relevant ads.
  • Don't forget to state whether you want to sell second-hand or new furniture, as the sales categories will be different in each case (you can find more information about this in the Frequently Asked Questions).

Payment and fees

As a selling partner, you will need to study the different selling plans offered by Amazon. Depending on, among other things, the number of sales you make, you can choose between an Individual or Professional plan. In the first case, you'll pay a fee of €0.99 per item sold, while the Professional plan sets a flat monthly rate of €39. The referral fee also varies depending on the category of the item sold.


Here are some key points to get started selling furniture online. Now all that’s left is to take the first step to start selling furniture. We’re ready to help with more information on Amazon!


What is the referral fee percentage for selling furniture on Amazon?
15% of the total price for items up to €200 or 10% for items over €200.
What is the difference between an Individual and a Professional plan?
Under the Individual plan, you will pay a fee of €0.99 per item sold, while the Professional plan has a flat rate of €39 regardless of the items you sell.
How to start selling furniture online on Amazon
Here are the steps to start selling furniture online on Amazon:

1. Register for an Amazon seller account You can see the requirements here.
2. Choose your sales plan. You can sell as an individual or as a professional.
3. List your products in the respective category. Add product details and create a detailed page.
4. Use different resources and services to attract customers and increase your visibility.
5. Keep track of your sales, provide excellent customer service, and explore every opportunity for growth.
How profitable is the furniture business on Amazon?
Selling furniture on Amazon can be profitable, as these products are in high demand. To increase your chances of success, it is important to develop a business strategy and take advantage of the many programmes and services offered by Amazon.

Amazon offers its selling partners growth opportunities and fulfilment services, such as Amazon Logistics (FBA). These services can facilitate logistics, increase the visibility of selling partners and their chances of improving their online sales. In addition, business partners can expand their borders and sell both in and outside Europe.
What are the benefits of selling furniture on Amazon?
Amazon is a dynamic e-commerce website that offers many advantages to sellers, including:

1. Reaching a global audience of millions of daily active customers.
2. Expanding your business internationally with Amazon Global Selling.
3. Taking advantage of Amazon's marketing and advertising tools to promote your products and reach more buyers.
4. Simplifying your logistics and customer service with the Fulfilment by Amazon (FBA) service.
5. Registering your brand on Amazon and building a strong reputation.
How much commission does Amazon charge for selling furniture online?
The cost of selling on Amazon depends on your selling plan, product category, fulfilment strategy and other variables.

For the furniture category, Amazon charges a referral fee (including digital services tax) of 15.45% of the total sales price when it is equal to or less than €200, and 10.30% of the total sales price when it is greater than €200.

The minimum referral fee per item is €0.30. You can find out more information here.
What sales plan should I use to sell furniture on Amazon?
When choosing a sales plan, you have the option of selling as an individual or as a professional. The Professional plan may be right for you if:

1. You sell more than 40 items per month.
2. You want to promote your products.
3. You want access to advanced sales tools, such as APIs and reports.

The Individual plan costs €0.99 (excl. VAT) per item sold, plus additional selling fees. The Professional plan costs 39€ (excl. VAT) plus additional selling fees, regardless of the number of products sold at the end of the month.
What type of furniture can I sell on Amazon Spain?
You can sell new and second-hand furniture on Amazon Spain.
What resources are available to furniture sellers on Amazon Spain?
Sellers can benefit from a variety of resources to sell furniture, or any other category of products, on Amazon Spain.

For example, Amazon Seller University provides free access to educational resources on a wide range of topics, such as product listing optimisation, advertising and customer service. Sellers can also learn about tax requirements on Amazon Tax Central.

To help sellers increase their exposure and reach, Amazon offers a range of services and programmes, such as Advertising, Brand Registry and Automatic Price Adjustment.
Can I sell used furniture on Amazon?
Yes, you can sell second-hand and used furniture on Amazon.

Start selling today

€39 (excluding VAT) per month plus sales commissions
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