Get products to your customers with Fulfilment by Amazon

When an Amazon customer purchases your product, we can ship the order with FBA or you can ship it yourself. Many Amazon Business Partners use a combination of the two.
Family of Amazon customers happily hold packages they received from an Amazon fulfilment centre

Benefit from selling new products with FBA

Enrol in the FBA New Selection Programme and enjoy free storage, free withdrawals, free returns processing, and a 5% monthly discount on branded ASIN sales (conditions apply).
Water bottles available through Amazon Prime shipping and a Prime shipping badge with an “Add to Cart” button.

Make shipping fast and free with Prime

Many Amazon customers are looking for products with the Prime badge because it translates to fast, free shipping. Using FBA to ship your products is the easiest way to get the Prime badge for most offers.

You sell it, we ship it

Fulfilment by Amazon

Woman standing in front of boxes on a conveyor belt in an Amazon fulfilment centre

How Fulfilment by Amazon works

When you sign up to sell on Amazon, you are automatically enrolled in FBA for free. If you choose to continue, you will be able to send your inventory to Amazon fulfilment centres and we will handle shipping, customer service, refunds, and returns for those products. You can track your FBA inventory in Seller Central.

Advantages of Fulfilment by Amazon

Amazon takes care of fulfilment so you can take care of what matters most to you:
  • Eliminate fulfilment management problems and get help expanding your business.
  • Outsource storage, customer service and returns.
  • Offer 1-Day Shipping on 2 million products to Prime members.
  • Display Prime badge on eligible products.
  • Improve your chances of winning the offer featured on the detail pages.
There is no commitment to a minimum number of required units to use FBA for all products. You have the freedom to customise your strategy to meet the needs of your e-commerce business.

Tour of a fulfilment centre

Amazon has 175 fulfilment centres around the world ready to store and ship your products with FBA.
Fulfilment Centre

You sell it, we ship it

Business Partner Fulfilment

Man pushing a wheelbarrow with packages in an Amazon fulfilment centre with an inset illustration of an inventory list

When you fulfil orders personally

Fulfilment management by the Business Partner might be advisable if the products are not suitable for FBA, for example, if they are dangerous goods that do not meet the requirements of the fulfilment centre or are seasonal products that require an overpayment for storage. In addition, you might not need FBA if you already have another fulfilment network.

In these cases, Business Partner fulfilment allows you to:
  • Keep your inventory handy
  • Use your own packaging or labels
  • Maintain profitability of products with tighter margins
  • Offer products that are eligible for sale on Amazon, but not eligible for FBA

Take advantage of the Prime badge while you fulfil your own orders

Seller-fulfilled Prime allows you to deliver Prime products directly from your own warehouse. You stay in full control of your inventory, while enjoying the advantages of the Prime badge, a valuable service guarantee that increases visibility and attracts repeat purchases. You just need to commit to fulfilling orders with 1-day shipping on two million items at no additional charge to Prime customers, using Amazon-approved shipping solutions. As soon as you complete the Seller-Fulfilled Prime trial period, your registered products will be displayed with the Prime badge.
Packaged in a warehouse

Amazon Dropshipping Policy

Dropshipping involves hiring a third party to fulfil orders on your behalf. Amazon has very specific policies about this practice. If you intend to use this method, follow these requirements to avoid losing your selling privileges.
Amazon VAT Information, Spain

Learn how your fulfilment model affects compliance with VAT requirements

Depending on the nature of your business, you may need to register for a VAT number in a European country to comply with tax regulations. Some of the factors that influence your VAT obligations are the fulfilment model and the country where inventory is stored.

Learn more about fulfilment

EUR 39 per month (excluding VAT).
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