Reduced 2026 fees = bigger margins. See what you saveReduced 2026 fees = bigger margins. See what you saveFulfilment by Amazon New Selection programme
Launch new branded products and get fee credits for sales of eligible new ASINs in Fulfilment by Amazon, plus free storage, free clearance sales and free processing of customer returns.
What is the New Selection programme?
The Fulfilment by Amazon New Selection programme provides sales fee credits, free warehousing, free clearance sales, free customer returns processing, voucher credits and Vine credits for a limited time for eligible ASINs new to Fulfilment by Amazon (FBA). Once you enrol in the programme, you can take advantage of these benefits to get an unlimited number of new parent ASINs per year. To enjoy the benefits, you must continue to meet the requirements after enrolment. You must be eligible to receive fee credits equivalent to a referral fee of 10% (or your current fee, whichever is lower) on your first 100 units sold and 5% (or your current fee, whichever is lower) on the next 100 units sold of eligible new parent ASINs on FBA. UK and European Union stores (Germany, France, Italy and Spain) are considered independent regions. You can apply for the benefits of the FBA New Selection programme independently in each region.
Have you enrolled in the Fulfilment by Amazon New Selection programme yet? You'll automatically receive updated programme benefits on new FBA ASINs starting on 30 July. There is no need to take any action during the introductory period (30 July to 31 October 2026).
To continue receiving benefits after 31 October, you’ll need to confirm your enrolment.
“It can reduce some of the costs associated with trial and error testing. I found that it also works for seasonal products, as I can liquidate after the peak season with less liquidation costs”
— Fawen Shi
Have you enrolled in the Fulfilment by Amazon New Selection programme yet? You'll automatically receive updated programme benefits on new FBA ASINs starting on 30 July. There is no need to take any action during the introductory period (30 July to 31 October 2026).
To continue receiving benefits after 31 October, you’ll need to confirm your enrolment.
“It can reduce some of the costs associated with trial and error testing. I found that it also works for seasonal products, as I can liquidate after the peak season with less liquidation costs”
— Fawen Shi
Fee credits for sales of eligible new-to-FBA ASINs, with a referral fee of 10% on the first 100 units sold and 5% on the next 100 units sold within 120 days.
Free storage, no charge for storage use and no low inventory level fee for the first 200 units within 120 days of the first date of shipment to FBA.
Free customer returns processing and free clearance sales for 120 days for the first 200 units. Voucher credits and Vine credits available for 60 days.
Advantages
(by parent ASIN)
Standard and non-standard size products
Oversized products
Sales fee credits
200 units/
120 days
120 days
50 units/
120 days
120 days
Free storage
200 units/
120 days
120 days
50 units/
120 days
120 days
Voucher credits and Vine credits
£40 and £60 within 60 days
*Fee credits apply a referral fee of 10% to the first 100 units sold and 5% to the next 100 units sold (or your current fee, whichever is lower). The credits apply to the referral and fulfilment fees for the same order. Storage benefits include no storage utilisation surcharges and no low-inventory-level fees. If your ASIN is enrolled in the Vine pre-launch service, benefit terms are extended by 45 days.
Help increase product visibility with Vine credits
Earn Vine credits for mid-level enrolment by registering three to ten units per parent ASIN, which can be used within 60 days of posting a deal eligible for purchase. Amazon Vine invites trusted reviewers to share opinions about new products, helping you raise awareness, increase sales and inform customers. If your ASIN is enrolled in the Vine pre-launch service, all FBA New Selection Programme benefit terms are extended by 45 days.
Here's how it works
Step 1
Is this your first time selling on Amazon? Register as a Professional Selling Partner
Click Start selling. The Professional selling plan offers you the opportunity to sell an unlimited number of products and pay a monthly subscription fee of €39 (excluding VAT).
Step 2
Sign up for the Fulfilment by Amazon New Selection programme
To be eligible for the programme benefits, you must be enrolled in the Amazon Fulfilment New Selection Programme before sending your first shipment to a fulfilment centre. If you're a new FBA seller, you'll be automatically enrolled in the programme when your first FBA New Selection shipment is received at a fulfilment centre within 90 days of posting your deal. If you're already an FBA seller and aren't currently enrolled, you can sign up at any time.
Step 3
Select the Fulfilment by Amazon option when listing products or change your existing listings to Fulfilment by Amazon
Create listings for the first time:
Once you have registered as a Selling Partner and are enrolled in Fulfilment by Amazon New Selection, create your listings on one or more of Amazon's European marketplaces. Select the Fulfilment by Amazon option when listing your products. We’ll help you during the process of shipping your products to a fulfilment centre.
Change your existing listings to Fulfilment by Amazon:
Go to the Inventory management page of your Selling Partner account, select the products you want Amazon to manage and click ‘Switch to Fulfilment by Amazon’ under Actions.
Once you have registered as a Selling Partner and are enrolled in Fulfilment by Amazon New Selection, create your listings on one or more of Amazon's European marketplaces. Select the Fulfilment by Amazon option when listing your products. We’ll help you during the process of shipping your products to a fulfilment centre.
Change your existing listings to Fulfilment by Amazon:
Go to the Inventory management page of your Selling Partner account, select the products you want Amazon to manage and click ‘Switch to Fulfilment by Amazon’ under Actions.
Step 4
Enjoy the benefits of the programme and reach more customers
After you enrol, we will automatically apply credits and fee waivers to your eligible products, in accordance with the programme terms and conditions. After you sign up, you'll get access to the seller's incentive dashboard, which shows your credits and savings with the programme. If you're eligible for both the FBA New Selection programme and new seller incentives, the incentive benefits apply to common perks first, such as Vine and vouchers.
The exclusive benefits of the FBA New Selection programme, such as free clearance sales, free processing of customer returns and exemptions from warehousing fees, are still available as long as the new seller incentives benefits are active.
The exclusive benefits of the FBA New Selection programme, such as free clearance sales, free processing of customer returns and exemptions from warehousing fees, are still available as long as the new seller incentives benefits are active.
See the other the benefits available to new sellers
Selling on Amazon allows you to reach tens of millions of buyers, whether you sell one product or millions. Your account is set up for selling across Europe.
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