Sell products with the Prime badge directly from your warehouse

Click the "Enrol now" button to sign up for Seller Fulfilled Prime
Grow your business with Seller Fulfilled Prime

Grow your business with Seller Fulfilled Prime

Seller Fulfilled Prime is the Prime programme for sellers that allows you to deliver directly to Prime customers from your own warehouse. By participating in Seller Fulfilled Prime, you agree to comply with the Prime requirements for your enrolled offers and, in particular, to fulfil orders at no additional charge to Prime customers.


Reach the most loyal Amazon customers
Reach the most loyal Amazon customers
With Seller Fulfilled Prime, you can offer your products to our extensive network of Prime members. By offering your products as Prime listings, Prime customers will be able to easily find your products by using our on-site filters, giving your ASINs more visibility and making them easier to find.
Guaranteed delivery date messaging
Offer with free Prime delivery messaging
Seller Fulfilled Prime orders display FREE Prime Delivery messaging to Prime customers, making them more likely to make multiple and repeat purchases.
Benefit from Amazon 24/7 after-sales customer service
24/7 after-sales customer service
Amazon will handle post-order customer service on your behalf, all at no additional cost to you. Customers can track orders, request refunds and submit returns through
Grow your business with Lightning Deals
Grow your business with Lightning Deals
One of the most visited pages on Amazon is "Today's Deals", with a daily selection of discounted Prime products known as Lightning Deals. With Seller Fulfilled Prime, you can get the Prime badge and start shipping your own Lightning Deals.
Manage your stock across several channels
Manage your stock across several channels
It can be difficult to juggle a wide range of orders across multiple e-commerce channels. Seller Fulfilled Prime makes it easier to manage, allowing you to minimise the risk of out-of-stock situations by storing your inventory in your own warehouse.

Seller Fulfilled Prime in 5 easy steps

Step 1

Qualify for the Seller Fulfilled Prime programme and complete the trial period

Step 2

Store inventory in your own warehouse

Step 3

Process your orders and buy shipping labels from your preferred carriers

Step 4

Prepare, package and ship your orders the same day

Step 5

Your preferred carrier collects and delivers orders to customers by meeting the core delivery experience requirements for the Delivery Guarantee and On-Time Delivery.
Seller Fulfilled Prime in 5 easy steps

What are the requirements for Seller Fulfilled Prime?

To qualify for Seller Fulfilled Prime, your company must meet the following Prime programme criteria that apply for each product category level:
  • Meet delivery promise objectives based on product category level and inventory location
  • Achieve an on-time delivery rate of at least 90%
  • Provide a valid tracking rate for at least 99% of shipments
  • Have an order cancellation rate of less than or equal to 0.5%
  • Offer free shipping and free returns for Prime members (some exceptions apply)
  • Make your Prime-registered products available nationwide
All offers registered with Prime will benefit from Amazon's high-quality customer service support, offered at no additional cost.


Get answers to frequently asked questions about Seller Fulfilled Prime.
What is the trial period?
Before your offers become eligible for Prime with Seller Fulfilled Prime, you must complete a trial period to show that you can meet Prime's requirements for excellence in relation to compliance and customer satisfaction. The Prime badge will not be displayed on items registered with Seller Fulfilled Prime during the trial period. Once you successfully complete the trial period, you will be automatically enrolled in Seller Fulfilled Prime and your registered ASINs will display the Prime badge to customers, subject to certain delivery speed thresholds.
Which products are best for Seller Fulfilled Prime?
  • Products with seasonal or unpredictable demand
  • Items with many variations
  • Slow-moving goods
  • Inventory that requires special handling or preparation
How much does Seller Fulfilled Prime cost?
Amazon doesn't charge any additional fees to use Seller Fulfilled Prime. You will pay the standard Amazon referral fees.
Where can I submit the Commitments to the European Commission complaints form?
In accordance with the commitments we have signed with the European Commission, if you have a complaint about Amazon's compliance with said commitments, you can send a complaint form to the Monitoring Trustee at or to Alcis Advisers GmbH, Fasanenstraße 73, 10719 Berlin, Germany.

You can find the complaint form and more information on the Monitoring Trustee's website:
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