Back then, Emil and Giacomo turned to Amazon for the development of their online company. They soon discovered that Amazon had designed a series of programmes so that companies could grow and protect their brand.
These included the Amazon Brand Registry
, a programme that allows owners to accurately represent their brand and products so that the customer is rest assured and satisfied.
By enrolling in the Trademark Registry, Emil and Giacomo gained access to enhanced features such as A+ Content, Sponsored Brands, Brand Analysis and various brand protection tools, through which they were able to easily detect and report infringements.
"Being in the Trademark Registry gave us the tools we needed to effectively grow and protect our brand. We were able to search and report suspicious listings, and Amazon would delete them immediately."
These functions were critical to the growth of their company. Before long, their pillow was one of the most sought-after baby care accessories in Europe.