Reach millions of business customers

On average, B2B customers tend to put more in their basket and return products less frequently.

Already selling on Amazon?

Visit B2B Central


New to Amazon?

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€39 (excluding VAT) per month plus selling fees

What is Amazon Business?

With Amazon Business, you have the opportunity to increase your sales with new business customers of all types and sizes.

Grow with us

Reach five million business customers

globally, including the largest businesses in the EU and the UK, universities, cities, hospitals, academic institutions and other organisations

Earn their trust

As a seller, you can benefit from the customer's extraordinary knowledge and trust in Amazon

Grow with Amazon's support

with the selection, pricing and billing solutions that will help you succeed with B2B customers
Our customer composition:


Over 80
Fortune 100 companies


of the 100 most populated municipalities


of the 100 largest hospital systems


tax-exempt charities

Amazon Business features
for selling partners

free for our business partners
Accept Requests for Quotes

Selection recommendations

To help you decide which products to sell, we analyse products that are in high demand from business customers.

Business Pricing and Quantity Discounts

With business pricing tools, you can create and automate the pricing strategy for business customers only, and encourage them to buy in bulk by offering tiered quantity discounts.
Business Pricing & Quantity Discounts
VAT-exclusive price display

VAT Calculation Service: prices excluding VAT and billing automation

Amazon helps you deliver compliant invoices as requested by your business customers. The VAT Calculation Service calculates the VAT included in your listing price to display prices excluding VAT in your offers for business customers. It will automatically create and deliver VAT invoices (or receipts for VAT-exempt business partners) on your behalf. You will have access to detailed reports and give customers reassurance by supporting each transaction with an invoice.

$35 billion

in annual global Amazon Business sales

more than 50%

of these sales are generated by business partners

75 million

products are sold annually by EU and UK sellers on Amazon Business
Success stories from Amazon business partners

Get started with Amazon Business

Step 1

Register as a business partner
If you are already registered as a seller on Amazon, go to step 2, as you will also automatically be able to sell on Amazon Business.

Step 2

Add products to your catalogue
One by one or with tools in bulk.

Step 3

Increase sales with specialised B2B features
You can automate billing with our free VAT Calculation Service, define business prices and quantity discounts to tailor your offers to business customers and expand your selection with recommendations for high-demand products.
Congratulations! You're finished now. We'll send you a notification when your customers place an order so you can send it to them and receive payment.

Do you need more help from Amazon? We are at your disposal to make things easier for you. Take advantage of one of the most advanced and reliable logistics networks in the world, let Amazon store and ship your products. Learn more about Fulfilment by Amazon (FBA).

Already selling on Amazon?

Visit B2B Central


New to Amazon?

Sign up

€39 (excluding VAT) per month plus selling fees

Amazon Business


Are you interested in package shipments?

Learn how Amazon Shipping can help you.
Explore Amazon's reliable package delivery service so you can ship directly to your customers. Get started today.

Start selling today

Introduce your products to millions of customers who search on Amazon daily.

Already selling on Amazon?

Visit B2B Central


New to Amazon?

Sign up

€39 (excluding VAT) per month plus selling fees

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