AMAZON BUSINESS
Reach millions of business customers
On average, B2B customers tend to put more in their basket and return products less frequently.
What is Amazon Business?
With Amazon Business, you have the opportunity to increase your sales with new business customers of all types and sizes.
Grow with us
Reach five million business customers
globally, including the largest businesses in the EU and the UK, universities, cities, hospitals, academic institutions and other organisations
Earn their trust
As a seller, you can benefit from the customer's extraordinary knowledge and trust in Amazon
Grow with Amazon's support
with the selection, pricing and billing solutions that will help you succeed with B2B customers
Our customer composition:
80+
Over 80
Fortune 100 companies
Fortune 100 companies
90%
of the 100 most populated municipalities
92%
of the 100 largest hospital systems
75k+
tax-exempt charities
Amazon Business features
for selling partners
free for our business partners
Selection recommendations
To help you decide which products to sell, we analyse products that are in high demand from business customers.
Business Pricing and Quantity Discounts
With business pricing tools, you can create and automate the pricing strategy for business customers only, and encourage them to buy in bulk by offering tiered quantity discounts.
VAT Calculation Service: prices excluding VAT and billing automation
Amazon helps you deliver compliant invoices as requested by your business customers. The VAT Calculation Service calculates the VAT included in your listing price to display prices excluding VAT in your offers for business customers. It will automatically create and deliver VAT invoices (or receipts for VAT-exempt business partners) on your behalf. You will have access to detailed reports and give customers reassurance by supporting each transaction with an invoice.
$35 billion
in annual global Amazon Business sales
more than 50%
of these sales are generated by business partners
75 million
products are sold annually by EU and UK sellers on Amazon Business
Success stories from Amazon business partners
Get started with Amazon Business
Step 1
Register as a business partner
If you are already registered as a seller on Amazon, go to step 2, as you will also automatically be able to sell on Amazon Business.
Step 2
Add products to your catalogue
One by one or with tools in bulk.
Step 3
Increase sales with specialised B2B features
You can automate billing with our free VAT Calculation Service, define business prices and quantity discounts to tailor your offers to business customers and expand your selection with recommendations for high-demand products.
Congratulations! You're finished now. We'll send you a notification when your customers place an order so you can send it to them and receive payment.
Do you need more help from Amazon? We are at your disposal to make things easier for you. Take advantage of one of the most advanced and reliable logistics networks in the world, let Amazon store and ship your products. Learn more about Fulfilment by Amazon (FBA).
Do you need more help from Amazon? We are at your disposal to make things easier for you. Take advantage of one of the most advanced and reliable logistics networks in the world, let Amazon store and ship your products. Learn more about Fulfilment by Amazon (FBA).
Resources
Are you interested in package shipments?
Learn how Amazon Shipping can help you.
Explore Amazon's reliable package delivery service so you can ship directly to your customers. Get started today.
Explore Amazon's reliable package delivery service so you can ship directly to your customers. Get started today.
Start selling today
Introduce your products to millions of customers who search on Amazon daily.
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