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Online business ideas for sellers in 2022

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Online business ideas for sellers in 2022

Online business ideas for sellers in 2022

The world of e-commerce is constantly expanding, and it is currently rare not to get a product for sale on the internet: from food products, to clothing, accessories or electronic items, online businesses are growing more and more to meet the needs of the market.
However, not all products have the same sales potential in e-commerce. For future sellers who are developing an online business idea, knowing beforehand which products are the best sellers can be of great help.
In this article, we'll detail a list of the most successful products in e-commerce businesses, as well as giving you plenty of tips for creating your own online business, the business plans that exist, how to create a store and the advertisements for your products, as well as guidelines for developing your brand with Amazon.

How e-commerce works

With the arrival of the Internet in our lives in the not-too-distant 90s, the first businesses that ventured to sell their products online emerged. Something as basic as a pepperoni pizza sold online laid the foundations of e-commerce in 1994. Soon after, the creation of Amazon followed, with its launch in 1995, whose headquarters were housed in a garage in Seattle.

Despite the fact that just a year later, in 1996, the Amazon website was already accumulating about 2000 daily visitors, it was unlikely to foreshadow the important role that online businesses would play in the commercial sector. Many other conventional businesses soon began selling their products via the Internet as well.

But how does an online store work? This is, in fact, a fairly simple process. All it takes is for the seller to create a list of the items available in their online business, design the way in which customers can place orders and decide how to manage the delivery of those products. There are several options, such as carrying out the entire process autonomously or outsourcing the processes through dropshipping, which consists of a third party being responsible for storing, packaging and shipping products to the end customer.

In short, the steps to follow are similar to those of a physical business, except that the online business has fewer requirements in terms of inventory availability, less need for initial investment, lack of physical space to receive customers, less need for staff since the service is virtual and generally not immediate, etc.

Although this is not a mandatory requirement, it can be positive for online businesses to have physical points of sale where customers can go to see the products in person or be treated in a personalized way if they want to.

It also happens in the opposite direction, since the commercial presence of a physical store tends to be much more important if they also decide to start selling their products on the internet, considering that today a large part of the population is more supportive of online shopping than visiting a physical point of sale.
Selling products online through Amazon

Selling products online through Amazon

When taking the step of starting an e-commerce business, one of the first things to decide besides which products will be sold is where to market those products. There are two options:
  • Cost savings: by not having to maintain a physical store, you can save on the cost of renting a commercial space or warehouse, as well as on supplies (water, electricity or municipal taxes, for example). Starting up your online business is, therefore, more affordable than starting a conventional physical business.
  • Absence of geographical limits: by selling products through an online business, you allow people who live in remote locations without access to a wide range of stores to also buy and enjoy your products.
  • No hours: your online business is open 24 hours a day for your customers to visit it, buy your products or contact you. This total time availability would increase expenses in a physical business, where you would have to have staff 24 hours a day, among other things.
  • Additional source of income: in the case of companies that also decide to establish themselves online, they will be adding an additional source of income to the turnover derived from the sales of their physical store.
  • Increased clientele: by advertising your products online, you would be exponentially multiplying your reach, since you could reach buyers not only from other cities, but also from other regions or even countries, while with a physical point of sale you limit yourself to people who reside in the vicinity of the store.
  • More and better marketing and advertising tools: by having more information about your customers, you can carry out marketing campaigns or implement strategies to build customer loyalty in a simpler, cheaper and more effective way than through a physical business.

Ideas for online entrepreneurship

Now that we've explained some of the possible benefits of selling products online, the most important decision remains: What to sell?

Some people who are dedicated to the world of artisan products have found e-commerce a perfect option to publicize their unique creations. Therefore, if you have a talent and want to turn it into something more professional that offers you an economic return, selling your handmade products online may be the perfect way. We'll tell you about the Amazon Handmade program here, which we'll go into more detail later in this article.

Other people start with standard products and customize them to the taste of private customers or even companies. From personalized gifts for Valentine's Day, weddings, anniversaries or any other event, to items with the corporate logo to give to workers, today personalization is sought as a sign of exclusivity. Your ideal program will be Amazon Custom, which has the following options:
  • Text customisation allows customers to add text to your products using the colour and font options you've specified in Seller Central.
  • Image customization: Customers can add their own image to your products, as well as text.
  • Product configuration: Customers can design various options for a product through Seller Central.
It's not just art and skill that have a place in the world of online sales. Here's a list of some of the sectors that work best and which sell the most products, in case they inspire you to open your own online business:
  • Movies and TV, Blu-ray and CD
  • Appliances and kitchen
  • Footwear and accessories
  • Household tools
  • DIY items for the home
  • Video games
  • Coffee, tea and beverages
  • Gift baskets and gourmet gifts
  • Packaged ready meals
  • Electronics
  • Musical instruments and sound
  • Tools and products for the car
Now that you know which are the “best sellers” in e-commerce businesses, you just have to decide which business option best suits you based on your tastes, knowledge or skills and create your own online business.

Build your own brand on Amazon

To decide whether to create your brand with your own web domain or do it through Amazon, you must know what are the possible advantages and services that Amazon offers you when launching your brand.
In order for your business to reach many more potential buyers, Amazon offers you an exclusive set of tools that can help your brand improve conversion, increase its visibility and protect your intellectual property.

Here are the simple steps you need to follow to benefit from everything Amazon can do for you during the launch of your brand:
  1. Create a professional account
  2. Register your brand by enrolling in the Brand Registry.
  3. Develop your brand: create content and manage aspects such as advertising.
  4. Protect your brand: Amazon offers you a variety of services and programs related to the protection of your brand and the prevention of counterfeiting:
    • The Transparency service to combat counterfeiting. This is a product serialization service to help identify individual units and proactively prevent customers from accessing counterfeits.
    • The IP Accelerator program, for the protection of intellectual property, which is completely free and available to sellers around the world, connects you as a seller with law firms and trademark offices in other countries to that you can register your trademark.
To make the process easier, Amazon offers incentive programs for new sellers, so that they get bonuses for registering their brand, credit for advertising and many other benefits that will make it possible for a perfect launch.
Amazon Launchpad

Amazon Launchpad

Amazon Launchpad is a programme that helps entrepreneurs launch and boost sales of their unique, innovative or sustainable products on Amazon by offering them premium benefits. This is an ideal program for startups and SMEs with a unique business idea. Here are some of the benefits that Amazon Launchpad offers to companies in its program:
  • Strategic support: through an integration manager that identifies gaps and opportunities for business growth.
  • Customer interaction tools: with services and tools such as A+ Premium and quality reports on the product detail page to visually attract and better inform customers, to encourage increased traffic and conversion rates.
  • Amazon Merchandising: Promote your product by accessing important Amazon advertising events, free Amazon offers, and ads on the Amazon website.
  • International expansion: Amazon Launchpad is present in 9 markets, both European and international, to which your products will have access.
In addition, Amazon Launchpad has a free quarterly program, the Sustainability Accelerator, which aims to support start-ups that aim to improve or care for the environment.

Some examples of success stories from companies that have gained a big boost thanks to the Amazon Launchpad program are:
  • FabLittleBag: company that creates sustainable disposable bags for sanitary and intimate hygiene products.
  • Boompods: manufacturer of innovative headphones and speakers in the consumer electronics industry.
  • Scentered: company dedicated to the creation of aromatherapy products in a pocket format to provide well-being even outside the home.
As you can see, Amazon Launchpad rewards innovative, sustainable and proactive companies, so if your business idea meets the characteristics set out above, don't hesitate to visit this link for more detailed information on programa Amazon Launchpad.
Amazon Handmade

Amazon Handmade

If your case does not correspond to the previous one, but you are an artisan producer, Amazon Handmade is, without a doubt, your ideal program. Do you want your unique and exclusive pieces to reach millions of people? Apply now for access to the Amazon Handmade program and share your craft on Amazon.
To enroll in the program, you must be previously registered as an Amazon seller. After submitting your application for Amazon Handmade, a team of experts will conduct a thorough evaluation of your handmade works and, depending on the resolution, you will or will not be granted access to this exclusive community of artisans.

In this community we have artisans from 80 different countries who are dedicated to making genuine pieces in order to sell them through Amazon. Handmade products fall into the following categories:
  • Accessories
  • Works of art
  • Baby and baby items
  • Beauty and personal care
  • Shoes and accessories
  • Home and outdoors
  • Jewelry and watches
  • Pet products
  • Sports and the great outdoors
  • Party supplies and stationery
  • Games and toys
Membership in the Amazon Handmade community is free and you will only be deducted a 12% referral fee at the time you make a sale.

If you are interested in accessing the program and consider that you meet the necessary access requirements, here are the steps to register:
  1. Create an account in Seller Central
  2. Submit a request for access to Amazon Handmade
  3. Listing your products
  4. Take advantage of the program to grow your business
Once registered, you can start selling your crafts in the regions where the Amazon Handmade program is implemented:
  • North America United States, Canada and Mexico.
  • Europe United Kingdom, Germany, France, Italy and Spain
Selling Books with Kindle Direct Publishing

Selling Books with Kindle Direct Publishing

KDP, also known as Kindle Direct Publishing, is an Amazon service that allows you to publish both hardcover and softcover books for free. And because Kindle is one of the world's most popular e-book readers, publishing through KDP will make your work available to millions of readers no matter where they are in the world.

When you self-publish a book on KDP, you can benefit from the following benefits:
  • Make your work available for sale.
  • Possibility to earn more money.
  • maintain control over copyright and the price of the book.
  • Make changes to the book at any time.
  • Possibility to publish your work both in digital and printed versions.
If you want to learn more about how to self-publish your work with Kindle Direct Publishing, the most popular book categories, or all the benefits that KDP offers, don't hesitate to take a look at this link.

Payment options and rates for online businesses

Until now, the process of creating your e-commerce business hasn't been difficult. Plus, Amazon is with you every step of the way. However, it's important to define some fundamental aspects of the sales process, such as payment cycles, sales plans, or product shipping rates.
  • Individual or Professional Plan as an Amazon seller
Joining the Amazon seller program will allow you to reach tens of millions of potential buyers across Europe. Registering as a professional seller on Amazon will only cost you €39 in a flat monthly fee (excl. more additional selling fees Conversely, if you sign up for the Individual plan, you'll pay a fee of €0.99 for each sale you make, in addition to additional sales fees.

You can assess which plan best suits your needs by clicking here.
  • Payment options
Providing a wide variety of payment options to your buyers will give them more reasons to buy, since you'll be making it easier for them to formalize the sale. Among the various payment options you can offer, include paying with a credit or debit card, paying with funding, or paying with Amazon credit (from a gift card, a promotional code, etc.).
  • Determination of prices
In relation to payments, it is also interesting to refer to businesses similar to yours to establish logical and competitive prices based on your products for sale. In addition to that, you can apply advertising campaigns with discounts to temporarily make your products more attractive, so that you can improve your visibility by obtaining a greater number of reviews, for example.

To implement a payment, pricing and advertising policy that is beneficial to your online business, Amazon has a training section where you have access to a multitude of webinars and online events at that you can sign up to learn about how to advertise on Amazon at key moments such as Prime Day, Black Friday or Christmas campaigns or Father's or Mother's Day, for example.

Success stories

If you too want to become a successful Amazon seller, leave fear aside and get inspired by reading some of the success stories of entrepreneurs who decided to set up an online business with Amazon and succeeded thanks to the advantages offered by the website in terms of brand launch, advertising, brand protection or price incentives, among other things.
  • Koala Babycare: This online business sells baby care products. They protected their products from counterfeiting through the Transparency service that Amazon makes available to sellers.
  • Express Pet Supplies: This family-owned company sells quality pet products. It is also part of Amazon's Transparency program to prevent counterfeiting of its products and thus gain the trust of its customers.
  • Leisure: This company in the consumer electronics and computer accessories sector was clear that one of the ways to gain a foothold in the industry was to protect the quality of its products and safeguard its competitive advantage by using Amazon's brand protection programs, such as IP Accelerator, to help you quickly register a product and thus prevent counterfeiting.
  • Windhorse: sells pottery made by artisans in Thailand. To prevent imitations and counterfeiting, the company has enrolled in the Amazon Brand Registry and registered the products with Transparency.
  • Nortembio: This company that sells products for a healthy life participates in the Amazon Pan-European Logistics Program, which has allowed it to expand its business in other markets, such as the Netherlands, Sweden and Poland. With a fee of just 39€ per month, they have been able to advertise and reach many more millions of people, which can increase sales exponentially.
As you can see, the examples of success stories are varied, since they apply to sellers or companies in a wide variety of fields. If you also want to be a success story like the companies on the list above, you can use the tools that Amazon makes available to you to boost your online business.


Now that you know the fields that are currently experiencing the most sales in the e-commerce sector, Amazon's special programs for artisans and for innovative startups and SMEs, as well as the KDP program and several success stories of Amazon sellers, among other things, you have much more information on how to become sellers the success of an online business in 2022.

If you've come this far, you'll already know if your online business idea could succeed or if you should consider selling other types of products that have greater sales potential. Amazon gives you all kinds of facilities when it comes to launching an online business, so we recommend you read more about how to become an Amazon seller to get the most out of them. Go ahead!


Is it a good idea to create an online business today?
Everything indicates that e-commerce will continue to expand, so if you're considering setting up an online business from scratch or starting to sell your products online as well as in a physical store, 2022 seems like a good time to do so.
What are the sectors with the highest sales in e-commerce?
The sectors that currently sell the most products are those belonging to the following categories:
  • Movies and TV
  • Blu-ray and CD
  • Appliances and kitchen
  • Footwear and accessories
  • DIY items for the home
  • Video games
  • Coffee, tea and beverages
  • Gift baskets and gourmet gifts
  • Packaged ready meals
  • Electronics
  • Musical instruments and sound
  • Tools and products for the car.
What steps do you need to take to become an Amazon seller?
Getting started as a seller on Amazon is very simple. It can be done through this link. After creating your seller account, you must find your niche based on the type of product you want to sell: handmade products, used products, personalized products, etc.
How do I build my own brand on Amazon?
If you've already made the decision to sell through Amazon instead of using a personal domain, now you can only start taking advantage of the services that Amazon makes available to its sellers to protect their brands and prevent counterfeiting.
What is Amazon Transparency?
This is a product serialization service that Amazon makes available to its sellers to verify the authenticity of products.
What is the Amazon Launchpad program?
Amazon Launchpad is an Amazon program that seeks to promote small entrepreneurial startups that sell unique, innovative or sustainable products through Amazon.
How much does the Amazon Launchpad program cost?
Amazon Launchpad sellers pay a 5% incremental referral fee, in addition to the category's standard referral fee for each product sold.
Who can sell on Amazon?
Any Amazon seller registered in Seller Central who is dedicated to the production of unique and original handmade pieces. Your registration will undergo an audit that will assess the originality of the manufactured products.
Can I sell in other countries if I belong to Amazon Handmade?
If you already sell with the Amazon Handmade program on, you can sell in all five European Handmade stores without any additional formalities. It is currently available in the United Kingdom, Germany, France, Italy and Spain. In addition, you can sign up to sell in our three shops in North America (,,
How does Kindle Direct Publishing work?
KDP allows you to self-publish your own works for free and how and in the format you want. You can configure the aesthetic of the work, including all the details of the book, as well as the rights and prices through a simple process with a step-by-step guide.
How do I choose my selling plan?
If you're already registered as an Amazon seller, the next step is to choose your selling plan based on the number of monthly sales you expect to have and the advertising services and marketing tools you need to use. There are the Individual and Professional plans, which offer various services to meet the demands of each individual seller.

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