Online business ideas for selling partners in 2023

When the Internet entered our lives in the not-too-distant '90s, the first businesses that ventured out to sell their products online emerged. Something as basic as a pepperoni pizza sold online laid the foundation for e-commerce in 1994. Launched in 1995 and based out of a garage in Seattle, the creation of Amazon followed not long after.

Despite the fact that just one year later, in 1996, the Amazon website was already accumulating around 2,000 daily visitors, it was impossible to predict the key role that online businesses would play in the commercial sector. Many other conventional businesses soon also began selling their products online.

But how does online commerce work? It's actually a fairly simple process. Sellers simply create a list of the items available in their online business, design the way in which customers can place orders and decide how to manage the delivery of those products. There are several options, such as carrying out the entire process independently or outsourcing the processes through dropshipping, which means that a third party is responsible for storing, packaging and dispatching products to the end customer.

In short, the steps you need to follow are similar to those of a physical business, except that an online business has fewer requirements in terms of inventory availability, a lower initial investment, no physical space to welcome customers, reduced staff since the service is virtual and generally not immediate, etc.

Although not mandatory, it may be beneficial for online businesses to have physical points of sale where customers can come to see the products in person or be served personally if they so wish.

The same is true vice versa, since the commercial presence of a physical shop tends to be much more significant if they also decide to start selling their products online, considering that today a large part of the population prefers online shopping over visiting a physical point of sale.

When deciding whether to create your brand with your own web domain or to do so through Amazon, you need to know the potential advantages and services offered by Amazon when it comes to launching your brand.

To make the process easier, Amazon offers incentive programmes for new selling partners, so they get bonuses for registering their brand, credit for advertising and a whole host of other benefits that will give them their perfect launch.

As you can see, Amazon Launchpad rewards innovative, sustainable and proactive companies, so if your business idea meets the characteristics described above, just visit this link for more detailed information on the Amazon Launchpad programme.

In terms of payments, it's also worth taking a look at businesses similar to yours to establish logical and competitive prices based on the products that you're selling. You can also apply advertising campaigns with discounts to temporarily make your products more attractive, so that you can improve your visibility by getting more reviews, for example.

To implement a payment, pricing and advertising policy that benefits your online business, Amazon has a training section where you have access to a multitude of webinars and online events that you can sign up for to learn about how to advertise on Amazon at key moments such as Prime Day, Black Friday, Christmas or Mother's Day and Father's Day campaigns, to name a few.

As you can see, examples of success stories vary greatly, since they apply to selling partners or companies from very diverse fields. If you'd also like to be a success story like the companies listed above, you can use the tools made available to you by Amazon to boost your online business.