The relationship with the customer is very different, especially after the sale: with each return request, or incident, the process is smoother and more efficient than with a B2C customer.
Delivery times and logistics are much easier for us a seller compared to delivering to home addresses. Thanks to our focus on B2B, we have an efficient delivery time ratio and a better delivery experience.
Finally, a noteworthy trend worth mentioning is loyalty and recurrence: B2B customers are more loyal than the B2C segment. If a B2B customer likes your product, there's a good chance they'll buy it regularly for a long time.
Jesús concludes that his experience as a Selling Partner improves as the company sells to more B2B customers. Their B2B customers are very diverse, as all companies need cleaning and disposable products. He notes out that the main sectors are education (schools, universities etc.), communities (neighbourhood associations, corporate offices etc.), healthcare (hospitals) and hospitality (restaurants).
How Amazon Business tools fuel our B2B business
"About 80–90% of our business comes from B2B sales, and the feature we use the most is establishing Quantity Discounts in our catalogue to encourage bulk orders. We believe B2B customers are really receptive to these kinds of promotions. We have also used Manage Quotes, which we can use to offer ad-hoc discounts for special requests," explains Jesús.
He also notes their experience with setting up Business Prices: “We find it very useful to set a special business price compared to the B2C price, as we know that B2B customers have greater purchasing potential and a higher likelihood of repurchasing. In this way, we like to adjust our price so that the relationship with our B2B clients is more stable and lasting in the long-term."