FULFILMENT BY AMAZON

We manage the fulfilment process for you.

Growing your online business successfully takes time and effort. Fulfilment by Amazon (FBA) can help you with the process.

Managing orders is now much easier, with FBA! We handle the storage, packaging and shipping of your products.
€39 (excluding VAT)/month plus additional selling fees
Choose the option that best suits your business:

Join our network of FBA Selling Partners and grow your business straight away

With FBA, you'll start your journey on Amazon in the best way: reaching millions of customers and offering a Prime Experience with Amazon's unique logistics network. Discover the unique benefits of FBA.

We also offer 24/7 customer support in the local languages of Amazon stores. The result? A possible 35% increase* in your sales thanks to free and faster delivery — something customers love.

What is Fulfilment by Amazon (FBA)?

FBA is our warehousing, shipping and customer service programme that allows you to benefit from Amazon's unparalleled levels of experience.

Just send your products to our European Fulfilment Centres and we'll take care of the rest. We guarantee one-day delivery and offer your customers an unparalleled Prime Experience, from order shipment to post-sales support.
Fulfilment by Amazon

On average, our Selling Partners experience a 35% increase* in sales when moving their products to FBA, as a result of faster delivery.

*Figure based on an analysis carried out in 2019 and 2020 (excluding the impact of COVID-19). It is provided as a general reference point and it's not related to any specific ASIN or product category. Actual results may vary depending on a wide range of factors. Amazon does not guarantee any specific results for your business from using FBA.

Why should I use FBA?

Take advantage of Amazon's fulfilment expertise

Take advantage of Amazon's fulfilment expertise

We know the fulfilment process inside out, so you can benefit from the cutting-edge technology of our fulfilment centres. FBA helps you make savings, as you don't need warehouses or additional staff. We strive to continuously innovate within the fulfilment field and improve the satisfaction of our Selling Partners.

Ensure a Prime Experience for millions of customers

The products you list in FBA are eligible for the Prime badge, which gives customers fast, one-day delivery. That way, your products stand out and we know why our customers love Prime.
Ensure a Prime Experience for millions of customers
Save time by letting us take care of everything

Save time by letting us take care of everything

Our fulfilment centres have been created with your inventory in mind. We handle order management, delivery and after-sales services, so that you can focus on your business. And if there are problems with shipping, Amazon takes care of it.

Expand your business across Europe

FBA is the ultimate solution for you to grow your business on a local and European scale. Benefit from specialised programmes tailored to the needs of our Selling Partners and reach millions more potential customers across new diverse stores with our support.
Expand your business across Europe

Selling Partner testimonials: how FBA helps them with their businesses

José Luís Vázquez González thumbnail
Nortembio
We loved the philosophy and scheme of work of Amazon's Pan-European FBA programme.
José Luís Vázquez GonzálezCEO, Nortembio
ETIKIDS
We’re the same family business we’ve always been, and thanks to
Amazon and its Low-price FBA Rates programme, we can now fight on an equal footing with large companies.
Cristian MartinezCEO, ETIKIDS
Cristian Martinez thumbnail

FBA, in three easy steps

Thousands of sellers choose FBA for its efficiency and simplicity.
You send us your products

You send us your products

We receive these products at our Fulfilment Centres. You will be provided with transparent and detailed information about the status of your shipment.
We ship the items you sell

We ship the items you sell

We automatically pick, pack and ship products to your customers, safely and quickly, along with the tracking information.
We manage returns, refunds and stock disposal

We manage returns, refunds and stock disposal

Our customer service teams handle returns and refunds, and we also handle unsold stock, whether you decide to recover or dispose of it. We will always keep you updated on costs.

Starting 16 September 2024, Amazon Fulfilment fees for small oversize products will be reduced to £1.60/€1.87 in Germany, Spain, France, Italy and the United Kingdom. This allows sellers to offer a wider range of compact and heavy products, and to increase profit margins.

Get started using FBA in five easy steps

Sign up to FBA

Sign up to FBA

Once you've created a seller account on Amazon, sign in to Seller Central.

Check the status of your FBA registration on the account information page.
Create or convert product listings to FBA

Create or convert product listings to FBA

Decide which products you would like to ship to Amazon. You can either convert existing product listings or create new ones.

The FBA Opportunities page in Seller Central can help you with recommendations based on your current products.
Get your products ready and send them to our Fulfilment Centres

Get your products ready and send them to our Fulfilment Centres

Follow the specific preparation guidelines on Seller Central's "Packaging and Prep requirements" help page.

Learn more about the "Shipping to Amazon" workflow on Seller University.
We ship what you sell

We ship what you sell

Once we receive your products at our Fulfilment Centres, your product list will be ready on FBA.

And when a customer places an order, we take care of packaging, shipping and customer support.
Manage and grow your FBA business

Manage and grow your FBA business

In Seller Central, you'll have tools with detailed reports and dashboards to help you forecast your FBA inventory.

The perfect incentive to start selling with FBA

The new seller incentives programme

The new seller incentives programme offers free storage, removals and returns processing for a limited time for new FBA-eligible ASINs. Once you sign up to the programme, you can use these benefits for an unlimited number of new parent ASINs per year.
Average of 10% discount for branded ASIN sales.
This discount applies to Selling Partners who complete brand registration.
Free returns for clothes, shoes and bags only.
You will be automatically enrolled in the programme if you create your first shipment within 90 days of posting your first ASIN available for purchase.

Starting 16 September 2024, Amazon Fulfilment fees for small oversize products will be reduced to £1.60/€1.87 in Germany, Spain, France, Italy and the United Kingdom. This allows sellers to offer a wider range of compact and heavy products, and to increase profit margins.

Grow your business with the Pan-European programme and Remote Fulfilment between the UK and the EU

Reach millions more potential customers across new diverse stores with our support.
"Such a low hassle way to sell products into the EU."
Dhruvin Patel
Optometrist and Founder, Ocushield
the Pan-European programme

Expand your reach with flexible storage options, thanks to Pan-European FBA

Save up to 53% on your fulfilment costs* in all countries where you store your products.
Accelerate your growth with flexible storage.
Delight your customers with faster deliveries from Amazon. We take care of storing your products that are not offered for sale. At no additional cost to you. At no additional cost to you.

*Calculated as the highest saving achievable by comparing European fulfilment network rates with local fulfilment rates for each size/weight.
Pan-European FBA
Sell across borders without needing to register for additional VAT, thanks to Remote Fulfilment

Sell across borders without needing to register for additional VAT, thanks to Remote Fulfilment

List your products in one country, distribute them to many. Amazon will simply use that inventory to handle the fulfilment of cross-border shipments.
Complete cross-border orders in both the EU and the UK with a single VAT number, as Amazon will be responsible for paying the VAT.
Let Amazon handle the customs formalities.

How the programmes work

Pan-European FBA

Remote Fulfilment between the United Kingdom
and the EU

Inventory management
With flexible storage, you decide where to store your products.
You can have your products stored in the United Kingdom, France, Germany, Italy and/or Spain.
Fulfilment costs
Local fulfilment fees apply in the countries you select for storage, and cross-border fees apply in the remaining countries.
Cross-border fees between the UK and the EU
Registered importer
The Selling Partner
The customer
VAT requirements
It is mandatory to have a VAT number where the goods are stored
It is not mandatory to have a VAT number at the destination store

Advertise your product in storage countries in just two clicks, free of charge


European Expansion Accelerator is an automated solution that expands the reach of your Amazon business and creates your product listings, prices, configurations and shipping templates, in addition to enrolling your products in fulfilment programmes in stores selected for storage.
European Expansion Accelerator

Choose products that are right for FBA, as recommended by our advanced machine learning tool

Check which products in your catalogue could see higher sales by enrolling in the FBA programme with our "FBA Opportunities" tool, available at Seller Central. Grow your business by enrolling these high-potential products in FBA.

The tool, which uses advanced machine learning, identifies the products in your catalogue that could benefit the most from FBA, and helps you make informed decisions that will allow you to succeed.
 FBA

Starting 16 September 2024, Amazon Fulfilment fees for small oversize products will be reduced to £1.60/€1.87 in Germany, Spain, France, Italy and the United Kingdom. This allows sellers to offer a wider range of compact and heavy products, and to increase profit margins.

Check out other available programmes and features

Heavy and Bulky
Take a weight off your shoulders with Heavy and Bulky
Take advantage of our shipping fulfilment solutions and take a weight off your shoulders. You can minimise unsuccessful deliveries, improve communication with customers and increase the accuracy of your deliveries.
Low-price FBA
Low-price FBA rates
Also enjoy a faster delivery time from Amazon on your selection of low-priced products. Check the eligibility of your products and find out more on this page
Amazon automotive
Amazon automotive parts finder
Offers the best selection of original spare parts and accessories from original manufacturers and delivers them faster and more conveniently.

How do the fees work?

Our fees vary depending on the type of product, its dimensions and the programmes you use for selling. Here's a comparison of FBA charges for two different types of products stored for one month.

Product

Mobile phone

Wooden furniture

Dimensions
18 x 10 x 3 cm
74 x 56 x 32 cm
Weight
300 g
6.2 kg
Size
Small parcel = <400 g
Standard oversize = <9.76 kg
Product price on Amazon.es
€500.00
€400.00
Number of units with FBA
100
100
Total revenue
€50,000.00
€40,000.00
Referral fee per unit
€35.00
€44.00
Total referral fees
€3,500.00
€4,400.00
Storage cost per unit
<€0.01
€2.55
Fulfilment cost per unit
€4.44
€12.11
Picking, packing, customer service
Included
Included
Total FBA charges per unit
€4.44
€14.66
Total FBA charges
€444.00
€1,466.34
Percentage of the fee
7.89%
14.67%
The example above is for illustrative purposes only, so charges may vary.
In addition to the fees mentioned above, to sell on Amazon you have to pay a monthly subscription of £25. You can find more information here

Fee cards available for download

You can learn more about FBA and obtain a full breakdown of our fees in the following languages:

Revenue calculator

Estimate your revenue with Amazon

Provide your product details and shipping costs to see an instant cost comparison between FBA and other fulfilment methods.
Revenue calculator

We help you succeed

As an Amazon Selling Partner, you have access to our dedicated support options and training resources
adapted to your personal needs.
Amazon Marketplace Professional Services
Amazon Marketplace Professional Services
Navigate the ever-changing environment with your own Marketplace Consultant.
VAT Compliance Centre
VAT Compliance Centre
Your one-stop shop for VAT requirements and compliance.
Seller University
Seller University
Your ultimate free education hub, where we equip you with the knowledge and skills you need to make your Amazon Store stand out from the crowd.
Want to find out more?

FAQs

What is Fulfilment by Amazon?
Fulfilment by Amazon (FBA) is a service where Amazon will take care of storing, packing and shipping your products, handling customer support and returns.

When you sign up for FBA, you will first need to pack and ship your products in bulk to one of our fulfilment centres.

FBA also has special programmes for specific types of products that fit your business, such as FBA Small and Light, Pan-European Fulfilment by Amazon, Fulfilment by Amazon Subscribe & Save, Multichannel Fulfilment and FBA Heavy and Bulky.
Is FBA really profitable?
Selling on the Amazon store with FBA can be very profitable. Your sales may achieve a boost of up to 35%* as a result of free faster delivery — something customers love.
Is FBA good for beginners?
Yes, FBA is a good option for beginners with small or medium enterprises.

Over 225,000 European small and medium enterprises and brands sell on Amazon, and many of them use Amazon FBA to access Amazon's world-class customer service and returns, along with other advantages, such as automatic Prime eligibility. These benefits can help their businesses scale quickly.

Learn more in our beginner's guide to selling on Amazon.
What to sell with FBA?
What you can sell on FBA depends on the brand, product and category. Some products are open to all sellers, while others may require a professional seller account.

Check out the list of restricted products and products that are not eligible for FBA. For selling branded products that are protected by copyright, patent or trademark, you either need to be the owner of the business or an authorised distributor. To sell refurbished or preowned items, you need to qualify to sell on Amazon Renewed.
What is "fulfilment"?
"Fulfilment" refers to the entire process of receiving, storing, selecting, packing and shipping orders to customers, including returns or exchanges.

To fulfil an order, you can opt for in-house fulfilment, third-party fulfilment, Fulfilment by Amazon (FBA) or Multi-Channel Fulfilment.
How can I get free storage, removals and returns processing?
The FBA New Selection programme makes the launch of new products on FBA more accessible by offering free storage, free removal and free returns processing of your new-to-FBA ASINs. In addition, brand owners who complete Brand Registry can take advantage of a monthly discount of 10% on average for their sales of branded ASINs. If you're a new seller, you'll be enrolled in the programme automatically if you create your first shipment to our fulfilment centres within 90 days of listing your first buyable ASIN.
How can I get free storage, removals and returns processing?
The FBA New Selection programme makes the launch of new products on FBA more accessible by offering free storage, free removal and free returns processing of your new-to-FBA ASINs. In addition, brand owners who complete Brand Registry can take advantage of a monthly discount of 10% on average for their sales of branded ASINs. If you're a new seller, you'll be enrolled in the programme automatically if you create your first shipment to our fulfilment centres within 90 days of listing your first buyable ASIN.
What's the difference between FBA and FBM?
FBA is Fulfilment by Amazon and FBM is Fulfilment by Merchants. In FBA, Amazon handles the complete fulfilment process for you, whereas with FBM, the merchant (you) is responsible for storing, packing, shipping and delivering products to customers.

FAQs

What is a Fulfilment by Amazon seller?
A FBA seller is any e-commerce business that sells products through an Amazon store and is registered with the Fulfilment by Amazon (FBA) programme.

For Fulfilment by Amazon sellers, Amazon takes responsibility for fulfilment and operations, while the sellers are responsible for selecting their products, sending their inventory to Amazon Fulfilment Centres and ensuring that the inventory is always up to date.
How do I prepare my products for shipment to the fulfilment centre?
Watch this video to learn how you should label, pack and ship your first FBA shipment to prepare your products in the best possible way.
What happens once my FBA shipment arrives at the Amazon Fulfilment Centre?
Once your products are shipped to the FC, you can track their progress on the Shipping Queue page under the Shipments tab. The shipping statuses are:

• Checked-in: your shipment has been delivered to the fulfilment centre but has not yet been registered.
• Registered: your shipment has been moved from the facility yard to the dock door and is ready to be unloaded.
• Receiving: scanning of the shipment's units and identification labels is in progress and it will be available for
sale once it has been processed.
• Closed: all shipment units are successfully received. If your products were in transit to a fulfilment centre before the shipment was closed, your shipment will still be received. However, do not ship inventory from a closed shipment, as this could result in overuse charges and the inventory not being received correctly by the fulfilment centre.
How much does FBA cost per item?
Fees vary, depending on the FBA services you choose:
1. Fulfilment fees are charged per unit sold and include packing, shipping, handling, customer service and returns.
2. Monthly inventory charges are based on inventory at Amazon Fulfilment Centres.

Amazon estimation tools, such as the Revenue Calculator, the Fee Review Report and Inventory Management will help you to estimate your Fulfilment by Amazon fees.
Does Amazon fulfil all Prime orders?
No, Amazon can't fulfil all Prime orders.
For products that don't work well with Amazon FBA, like those that don't sell quickly or where demand is difficult to predict, there is Seller Fulfilled Prime. This is a programme that is available to Amazon Prime members, allowing them to ship orders directly from their warehouse or storage location.
How does Amazon handle returns, refunds and customer service for my FBA orders?
With FBA, Amazon offers customer service and manages the returns of all your FBA orders on your behalf.

Returns: when a customer returns a product and it is sent back to a fulfilment centre, the condition of each product is evaluated to determine if it is suitable for sale or not. If it is suitable for sale, it will be returned to your inventory and will once again be available for purchase. If it is not suitable for sale, we'll evaluate who caused the damage and determine if you qualify for a refund.

Refunds: a refund is a credit to the customer for all or part of the cost of a purchased product. In some cases, customers receive a "non-returnable refund", which means that the customer is not obliged to return the product to the fulfilment centre, but will still benefit from the credit. Some products that aren't eligible for return may be eligible for a refund.

FAQs

How does Pan-European FBA work?
Once you have shipped your products to an EU fulfilment centre, we will store your inventory in our fulfilment centres within the EU countries that you have enabled for this purpose in order to meet anticipated customer demand. We'll distribute your inventory across these countries at no additional cost. You can track your Pan-European FBA offers with all your standard reports and tools.

Pan-European FBA will only be activated for a product if two conditions are met:
1) You have created an FBA offer that is active across all European Amazon stores that are listed as mandatory in the Pan-European FBA inventory.
2) You have shipped your products to an EU fulfilment centre and have enabled inventory placement in at least two of these countries: Germany, France, Italy, Spain or Poland. Belgium and the Netherlands are currently not available for Pan-European FBA inventory.
How does Remote Fulfilment work between the UK and the EU?
This programme allows FBA sellers with an EU account to store their inventory in local fulfilment centres and manage orders from other EU stores, maximising inventory control and flexibility. You must meet the following requirements to be able to sell between the UK and the EU through Remote Fulfilment:
• Access to UK and EU stores in your Seller Central account
• Have shipping programmes and export settings activated for fulfilment between the EU and the UK, all EU stores must be activated for export (Germany, Italy, France and Spain). If you have more than one account in the EU, each account must be managed separately.
What is Fulfilment by Amazon’s excess inventory management?
The manage excess inventory tool from FBA helps you track listings that have excess inventory and provides you with information to take appropriate action, as well as suggestions for improving inventory performance. It helps you evaluate demand, product costs, seller contributions and price elasticity. It also identifies problems that may be affecting the sales of your product and provides you with options to sell your inventory.
What is the FBA direct sell-through rate?
The FBA direct sell-through rate is the number of units sold and delivered in the last 90 days divided by the average number of units in stock. The average number of units in stock is obtained by taking snapshots of the inventory levels on the specific day in question, as well as 30, 60 and 90 days prior to that day.
Your Manage Inventory Health Report on Seller Central shows your recommendations to improve your Sell-Through Rate.
What is the FBA stranded inventory percentage?
A listing can be stranded if it wasn't created correctly in the first place or if it's deleted. If this happens, it starts accruing storage fees but is not available for sale because the listing isn't active.

Your performance is measured by the percentage of your FBA inventory units that cannot be purchased on Amazon at this time. This is called the "stranded inventory percentage".
What is Fulfilment by Amazon's restock tool?
The FBA restock tool helps you keep track of the number of products you have in stock so you can meet customer demand by suggesting what products to restock, how many to order and when to ship them.
This intelligent optimisation tool helps you predict when you should restock, taking into account the variable costs of your items, expected revenues and future demand. Recommendations allow you to get the best return on your inventory investment by maintaining the right amount of stock.
What is Fulfilment by Amazon’s excess inventory percentage?
The excess inventory percentage is the percentage of FBA inventory units that are in excess or have more than 90 days of supply.
Excess inventory or aging inventory has a negative impact on the Inventory Performance Index, which is a way of measuring the performance of your inventory over time.
Your score on this index shows how you manage your FBA inventory. Your performance dashboard helps you find ways to increase sales, reduce costs and track key performance metrics.
What is the Fulfilment by Amazon in-stock rate?
The in-stock rate records how successfully you keep popular products in stock.
It only includes FBA products that have been sold in the last 60 days. It does not include unsold products or seller-fulfilled products (i.e. products for which you are responsible for storage, packing and shipping).

In Seller Central, this metric is displayed on the inventory dashboard and is updated daily. An in-stock rate of 90–100% is considered good.
What Fulfilment by Amazon recovery services are available?
Amazon offers programmes to help FBA sellers recover the value of customer returns and excess inventory. With the FBA Grade and Resell service, sellers can recover the value of customer returns that are not suitable for shipping by professionally grading them and reselling them as second-hand items. With the FBA Clearance programme, sellers can sell excess or unsold inventory through Amazon's clearance channels to recover part of the original cost. Enable FBA recovery services in Seller Central
© 2024 Amazon.com, Inc. or its affiliates.
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