Selling jewellery online: The 2023 Guide

Selling jewellery online: The 2023 Guide

€39 per month (excluding VAT).
Selling jewellery online: The 2022 guide
Nowadays, you can find every type of item for sale online, and jewellery is no exception. What's more, this product category has been making a space for itself in e-commerce. It features large firms to small jewellers and retailers, so it offers a wide range of prices.

If you work in the jewellery industry and want to sell jewellery and open your own online store, this guide is a must-read.

This guide also includes how selling partners can promote and sell their items on the Amazon Store, as well as the different services offered by the Amazon Store that may be useful for jewellers and selling partners.

Sell jewellery online

The first fundamental decision to make is to choose where you are going to advertise your items. Your own Internet domain, a social network or a shopping website are some of the places where you can make yourself known.

How do you sell jewellery on the Amazon Store?

Whether you're selling new, second-hand or handmade jewellery items, the Amazon Store is the ideal place to sell your jewellery. With the right sales strategy, you'll be able to have a wide reach in the jewellery market. Don't forget to take a look at our beginner's selling guide to learn all the tricks that will take your online store to the next level.

To create a new ad, you must include the category, a description and high-quality images that reflect what the jewellery looks like as best as possible.

Using Amazon Store tools to grow as a jewellery business partner

The Amazon Store offers an ideal space for both large firms and small jewellers and retailers. What's more, the Spanish jewellery market on the Amazon Store is in constant growth, with an increase in sales of 8.79% in 2022.

In the jewellery category, the Amazon Store requires selling partners to always provide a security document that demonstrates that every item they wish to sell complies with the provisions of the REACH regulation, which establishes the permitted limits of certain heavy metals in jewellery.

The Amazon Store also helps you in the process of creating your own brand. Make sure that you take a look the IP Accelerator, where our legal advisors will provide you with all the necessary information.

Amazon Handmade

This section of the Amazon Store is perfect for creators of handcrafted pieces and can be especially useful for artisan or traditional jewellers. At Amazon Handmade, a thorough evaluation is done to guarantee the origin and manufacture of each item. Artisans get the opportunity to reach a very wide audience in Spain interested in jewellery and unique handcrafted pieces.

Fees and payment

As an Amazon Store sales partner, the first thing you need to do is select the selling plan that best suits you. If your sales are below 40 units per month, the Individual plan, which costs €0.99 per item sold, is ideal for you. However, if your sales are higher, we recommend the Professional plan, which will cost you €39 per month.


Now that you have an overview of the requirements and tips for selling jewellery on the Amazon Store, we encourage you to create your own brand or open your own store and launch your items.


What is the best programme for jewellery artisans?
The most suitable programme in this case is Amazon Handmade.
Why is a security document required to sell jewellery?
It is an EU requirement to comply with the REACH regulation on heavy metals.

Start selling today

€39 (excluding VAT) per month plus selling fees
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