Amazon has created a set of tools to help customers find your own brand on the website. This is called the Amazon Brand Registry
and, by registering your brand here, you can access a range of tools that will help you design and protect your brand.
What’s more, the Amazon Brand Registry also has an IP Accelerator tool
, which gives you access to a wide network of law firms specialising in intellectual property, which will advise you so you can legally register your brand in the shortest possible time.
And that’s not all, with further services on offer, such as Brand Analytics, which allows you to access large collections of aggregated data reports on search terms most used by Amazon visitors, shopping behaviours, analysis of potential customer shopping baskets, demographic data, etc.
With the right selling programme, advertising your listings and making optimal use of some of the tools and services made available to you by Amazon, you will be able to find your niche, increase your sales and reach many more customers.