Comply with regulations when selling in European stores

We know that compliance requirements when selling in the European Union can be overwhelming and complex. That's why we've compiled the information you might need to remain compliant with regulations and to protect yourself and your business, depending on where it's located and where you want to sell to.
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Stay compliant when selling on Amazon's EU websites

What is compliance and why is it important?

From verifying your identity and your VAT requirements to product guidelines and sustainable obligations, learn the key insights (and how to remain compliant) when selling in European Amazon stores.

Compliance is one of the most effective ways to ensure that products in Amazon stores are safe, of a high quality and as environmentally friendly as possible. It also helps establish trust between our customers and our selling partners, and gives customers confidence when shopping with us.

If you don't comply with verification and tax regulations, you may be prohibited from selling products in certain territories. Products that do not have adequate compliance documentation or that do not comply with EPR regulations put your listings at risk of being removed. In addition, if non-compliant items are shipped internationally, they could be blocked at customs.

Below you'll find the five most common compliance categories you'll come across when selling in stores in the EU.
Stay compliant when selling on Amazon's EU websites

Verification compliance regulations

We built industry-leading tools using advanced technology and expert human reviews to make verifying your identity a straightforward process. Getting verified as a seller is a legal obligation, but it is also one of the ways that we build trust with our customers.
Verification compliance regulations

Tax compliance

Tax compliance
As an Amazon selling partner, what existing regulations in the European tax landscape apply to you? Learn more about your VAT requirements to ensure a seamless selling experience with your customers.

Product compliance

By selling on Amazon, your products get the exposure they deserve, helping you reach tens of millions of shoppers. Product compliance helps to keep your customers (and your business) safe when selling.
Product compliance

Environmental compliance

Environmental compliance
Being compliant with environmental policies goes beyond doing the right thing for the planet. Learn more about environmental compliance, extended producer responsibility, electronic and electrical equipment waste, and other responsibilities that might apply to you as a seller.

Although we've covered the main environmental compliance requirements, there may be others you need to meet.
We recommend you consult your legal advisor to make sure you're compliant with all the applicable environmental requirements for your chosen country of sale.

International trade compliance

Opening up your sales to international customers is a great way to grow your business even faster on Amazon. But alongside the benefits, going global comes with its own challenges, especially when it comes to complying with regulations. Learn what you need when it comes to international trade and streamline the customs procedures for your shipments.
International trade compliance
This page is for information purposes only and is not a substitute for professional advice from tax, legal or compliance service providers.

Get help complying with regulations and focus your time on growing your business.

Amazon Compliance Solutions is an all-in-one place solution integrated within Seller Central across tax, environmental, product and international trade compliance categories. So you can sell across Europe with confidence. Learn more about Amazon compliance solutions.
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