Product compliance

Understand the importance of product compliance and learn about Amazon's product safety and compliance requirements.

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Product compliance

What is product compliance?

Product compliance describes the set of regulatory requirements that a product must meet in order to be sold in the European Union. These requirements cover all phases of the product life cycle: from safety and compliance regulations for the product and its production to mandatory information on the product's physical packaging and online product detail page.
Product requirements in the EU and the UK
The requirements for listing your products may vary depending on the product and the country in which you sell, so we recommend that you consult your legal advisor or supplier to ensure that you have all the relevant information.
Market surveillance regulation

Market surveillance regulation

What are the current requirements? Since 16 July 2021, it has been illegal to sell CE-marked products in the EU if there is no responsible person in the EU. CE-marked products must include the contact information of the responsible person on one of the labels. Labelling may be applied to the product, the packaging, the package or to any accompanying document.

Responsible person

Amazon already collects the contact information for the responsible person for the non-EU brands and ASINs that use Fulfilment by Amazon through the responsible person's control panel.
Responsible person
product compliance

Do you need help meeting your product compliance obligations?

Amazon is here to help you sell in stores across the EU.
Check out our available product compliance solutions and choose the one that best fits your business:

Amazon is here to help you

Product compliance services on Amazon

Available soon to help you comply with relevant EU and UK product compliance regulations.

Service provider network

Third-party vendors approved by Amazon can help you navigate the world of compliance by providing you with auditing, certification, inspection and testing services for their products.

Visit the service provider network and discover Amazon-approved third-party service providers to help automate, manage and grow your business.

Product categories subject to product compliance regulations:

Please review a legislation list that contains the most important compliance requirements. You can find more information about each one of these product categories in Seller Central.
*Please note: This page does not constitute legal or other compliance advice from Amazon. You are responsible for conducting your own legal assessment to understand all compliance obligations that apply to you.
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