October 5 and 6, 2022

Virtual Conference

October 5 and 6, 2022

Amazon Brand Conference

Virtual Conference

The Amazon Brand Conference is the official annual virtual conference of Amazon EU, offering content and networking opportunities for business partners who sell their own brands and those interested in selling on Amazon.

The conference includes talks from Amazon leaders, guidance on how to create, protect and connect your brand, and provides access to networking and in-depth sessions with developers of brand tools.

Do you want to attend but haven't registered your trademark yet? Click here for information on how to register and protect your brand and how to use trademark tools in the meantime.

What to expect?

2 days full of content creation and networking opportunities
Over 900 minutes of work sessions with live Q&A
Over 17 Amazon leaders
More than 15 sessions with tips on how to create, scale and grow your brand
6 languages: artificial intelligence machine learning tool that translates sessions from English to German, Spanish, Italian, French and Polish

Why attend?

Computer icon with Amazon Smile logo


Learn about Amazon's tools, benefits and incentives that allow you to create and grow your brand
shipping icon, airplane on top and truck on bottom


Learn about proactive protection mechanisms to create a better customer experience
shipping icon, airplane on top and truck on bottom


Learn about how your brand can connect with millions of customers around the world.


To download the agenda in PDF click here
CET time
10:00 – 10:55
01: Opening of the EU Brand Conference
Amazon Brand Conference 2022: What can I expect in those two days and how does Amazon help me grow my business? You'll get answers to those questions and hear from Markus Schoeberl, Director of Business Partner Services in Germany, and Eric Broussard, Vice President of International Business Partner Services, about our innovations for brands and why they matter. Do you want to know how Amazon helps you protect your brand? Mary Beth Westmoreland, our vice president of brand protection, will tell you more about new initiatives and strategies and why protecting your brand is crucial.
11:00 - 11:45
02: Amazon Wheel and What It Means for Brand Owners
Are you considering starting selling on Amazon but not sure about the benefits and general settings? We started from scratch, we explain to you what the Amazon or Flywheel wheel is and what it means to you as a brand owner. You'll learn how customers can experiment with your brand on Amazon and how different brand tools can help you with this. We'll talk about common challenges and how to master them. This session gives you the basic understanding to fully dive into other topics during the conference, whether it's advertising, logistics, expansion, or brand protection.
11:00 - 11:45
03: 8 tactics to try in your 360l marketing strategy on Amazon
The key to growing your brand is to connect with your customers in the moments that value it most. In this session, we'll cover 8 advanced techniques for building a strategy beyond sales, which will help you reach new customers and create a lasting connection between the customer and your brand. Access information on features you might not be using yet and get practical ideas to implement in your 360 marketing strategy.
11:50 – 12:35
04: Protect your business and your customers with Amazon Brand Protection (brand protection)
Hear directly from brands like yours how to take advantage of Amazon's brand protection programs to preserve your business and customers. Learn how you can quickly register your intellectual property, prevent bad actors from taking advantage of your work, and ensure that customers receive accurate information about your brand by ensuring that they always receive authentic products.
11:50 – 12:35
05: Linnworks features effortless automation: Amazon inventory, order management, and more.
Do you want to know how to connect and automate your business operations so you can remain competitive and take advantage of all available revenue opportunities? In this session, Linnworks will talk about how you can automate your inventory, orders, fulfillment, and more.
12:35 – 13:35
Check out our videos at the Wellness Hub, visit our booths to talk live with Amazon experts, and discover the Seller University channel for free learning material.
13:35 - 14:20
06: Introduction to advertising: Proven Ways to Prepare
If you're interested in advertising but don't know where to start, don't miss the opportunity to learn how to develop it step by step. In this session, an Amazon ad expert will teach you the basics. From setting up your advertising account to strengthening your product detail pages to increase traffic and sales. A fictitious brand, Greenpot, will implement the recommendations, learning through a case study how a real brand uses self-service solutions and marketing functions (such as A+ content) to help its products transmit even more trust to customers.
14:25 - 15:10
07: International and European expansion: How to become a global brand with Amazon
All brands should expand globally! Why and how to do it? Join this session to hear first-hand the experience of successful global business partners. You'll learn why you should expand globally together as well as different strategies that can help you. In addition, you'll discover how you can overcome any unforeseen events that may arise and how to avoid some common problems. This session is designed to eliminate uncertainty and show how easy it is to become a global brand with Amazon.
15:20 - 16:05
08: Optimize your business with the Sales Exploration and Growth Opportunities program
Learn how to optimize your business using growth tools that offer program and product recommendations. Not only will these tools allow you to grow your business, but they will also help you prioritize your actions in Seller Central. While “Sales Exploration” offers learning about the most appropriate Amazon programs to help you grow your business, “Growth Opportunities” provides practical product-level recommendations that allow you to have a more accurate view of optimizing your portfolio. In this session, you'll learn where to find these tools and how to use them effectively to grow your business.
15:20 - 15:50
09: Start your journey to sell on Amazon by receiving quality reviews from well-known customers through Amazon Vine
Amazon Vine helps brands get through the first few years of life by allowing them to receive quality reviews from well-known customers about new or slow-moving products. Therefore, Vine invites unbiased customers who have demonstrated credibility by writing valuable reviews, sharing their true opinion about the product, and helping other end customers make informed buying decisions. With Vine, brands can receive reviews even before the first organic order is placed while building trust with customers, increasing sales by up to 19%.
16:15 - 17:00
10. Create quality product pages with Amazon's brand tools (Amazon Brand tools)
Having quality detail pages makes the shopping experience more satisfying, generating better customer interaction and increasing sales. A+ content allows brands to share their unique brand story and delve into product features, using differential and effective assets and details. Manage Your Experiments (MYE) allows you, as a brand, to carry out A/B tests that optimize titles, images and A+ content on your product pages. In addition, we took the opportunity to announce the launch of Premium A+ Content, with new video modules, interactive access point, image carousel and comparison tables improved, which can increase sales by up to 20%. This offers the ability to efficiently perform A/B testing on bullet points and descriptions, which can further increase sales by up to 25% with Manage Your Experiments (MYE). So, in this session, you'll discover how to get access to Premium A+ content and Manage Your Experiments (MYE), what A+ quality content looks like, and how to test and optimize your content.
16:15 - 17:00
11. Optimize and maximize your Amazon Logistics (FBA) inventory
Learn how to use Amazon tools to maintain a healthy level of inventory, offer the fastest delivery to the customer, and increase conversion. Eliminate the risks of managing your inventory by restocking the right quantity, avoiding excess, and using automated value recovery features to maximize your return on investment.
To download the agenda in PDF click here
CET time
10:00 – 10:55
12 Opening Remarks Day 2
Join Giovanni Soltoggio, head of Business Partner Services at Amazon, in this talk about the highlights of the first day of the Amazon Brand Conference. In this informal chat session between Ryan Frank, Director of Seller Services in Spain, and Xavier Flamand, Vice President of Vendor Services in Europe, you'll learn about how we support small and medium-sized enterprises (SMEs). Get to know in detail our latest innovations and the initiatives we are promoting to accelerate the growth of your business. One such initiative is 'Made in Italy', Anna Bortolussi, general manager of the EU's self-service business partner registry, will talk to a business partner who is part of this program. Finally, meet Andrea Di Carlo, Deputy Executive Director of the EUIPO, who will describe what the EUIPO is doing to support EU SMEs by protecting their Intellectual Property rights.
11:00 - 11:45
13. Incentives and tools to help you start and grow your Amazon Logistics (FBA) business
You're starting to use Amazon Logistics (FBA) or growing your existing business with it can be a challenge. In this session, we show you several incentives and tools available in Amazon Logistics (FBA) to help you reduce costs and make the right inventory planning decisions. You'll learn more about programs that can help you launch new products with less risk, save on storage and shipping costs, and help you select the right products to further develop your catalog.
11:00 - 11:45
14. Partner and work together with a consultant to grow your business
Learn from Amazon 360 leaders about their programs. Listen to a Marketplace Consultant talk about how their day-to-day life helps their accounts grow and how the program has helped Barry Tong, CEO of Sol Retail, take his brand to the next level.
11:50 – 12:20
15. Launch your innovative startup or small brand with Amazon Launchpad
Learn how Amazon Launchpad supports the launch of startups and entrepreneurs and increases sales of unique, innovative and sustainable products by offering them premium tools and benefits. Listen to the testimony of the brands on Amazon Launchpad and be inspired by the brands that have participated in the program and have enabled millions of Amazon customers to discover their innovative products.
11:50 – 12:20
16. Use video to modernize your business within Amazon
Amazon Live Shoppable Videos is a fast-growing business focused on allowing customers to find inspiration, information, entertainment and create a community through videos at any point in their shopping journey. More than ever, shoppers around the world are using videos to discover products, research and make more informed buying decisions, and to engage with creators and the communities they trust. We work with creators of all kinds, from commercial collaborators, publishers or influencers, to authors and buyers, to allow them to reach new audiences. With this tool, we seek to host and achieve the world's best library of video content that can be purchased.
12:20 – 13:20
Check out our videos at the Wellness Hub, visit our booths to talk live with Amazon experts, and discover the Seller University channel for free learning material.
13:20 - 14:05
17. Get intellectual property rights quickly and at minimal or no cost with IP Accelerator and the EUIPO SME Fund
Take part in this session, where we'll talk about Amazon IP Accelerator, a program developed by Amazon to provide faster and easier access to Intellectual Property rights, always at limited prices, as well as free services and financial support for EU SMEs implemented by the EUIPO.
13:20 - 14:05
18. Take your brand image level to the next level with Amazon's creative services
With Amazon's creative services, you can now discover, compare and reserve creative assets directly with renowned service providers, directly from the advertising tab. In this session, our Amazon product expert will show you what it's all about and guide you through a live demonstration to see in real time how the service works. You'll learn to search, filter, and explore reviews and samples so you can find the provider that best suits your needs. Our Amazon expert will also talk about the importance of having high-quality creatives and how you can use Amazon's creative services to drive success by using creative products in your sponsored ads and stores.
14:15 - 15:00
19. Successful brand: Hear sales partner David Hellard talk about how he successfully sells his brand, Caffeine Bullet
For this session, we invited a successful multi-million dollar brand that sells on Amazon so you can hear first-hand their experience and advice, finding inspiration from brands like yours that have discovered their secret formula for growth. Get inspired and make the most of the brand community in Europe.
15:10 - 15:55
20. Make it possible for your business to sell in Europe with Amazon Logistics
Amazon has several programs to help you grow your business in Europe. In this session, we'll guide you through some existing initiatives that can help you reduce logistics fees and deliver more quickly to your customers.
16:00 - 16:45
21. Brand analysis: Strategic search panels for your brand
The Search Catalog and Query Performance panels fulfill the promise of broader data and offer deep search performance metrics to inform about your strategy. This year, we also announced the launch of the downloads feature and query detail panels, which will help you make faster decisions by taking full advantage of the potential of search traffic data. You'll learn to deepen your performance through easily accessible search performance metrics that will drive and improve tactical and strategic decisions for your brand.
16:45 - 17:00
Main learnings to take with you
This session is the official closing of the Amazon Brand Conference, including key findings from the past two days in summary mode.

Contact us

For any conference-related questions, contact us at brand-conference@amazon.com


1. Who should attend the Amazon Brand Conference?
Existing Amazon business partners and anyone interested in selling online but not yet selling in the Amazon store can attend virtually for free
2. Where will the conference be held?
The conference is a virtual event. You don't have to travel to any specific location. You can participate by connecting via your computer, mobile phone or tablet.
3. Do I need to download or install any software to attend this virtual event?
You don't need to download or install any software to attend. The conference is web-based, so all you'll need is your device and internet connection.
4. How do I access the conference on the day of the event?
Sign in with the username and password that you set during registration.
5. Will I be able to bring me any documents or files from the virtual event?
Yes, you can download documents and files directly from the event platform.
6. Can I invite my co-workers and friends to attend the virtual event?
Of course it is. You can invite others who could benefit from attending this free event. Just share the link on this page so they can register whenever they want.

October 5 and 6, 2022

Virtual Conference

Amazon logo: Spain
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