10. Create quality product pages with Amazon's brand tools (Amazon Brand tools)
Having quality detail pages makes the shopping experience more satisfying, generating better customer interaction and increasing sales. A+ content allows brands to share their unique brand story and delve into product features, using differential and effective assets and details. Manage Your Experiments (MYE) allows you, as a brand, to carry out A/B tests that optimize titles, images and A+ content on your product pages. In addition, we took the opportunity to announce the launch of Premium A+ Content, with new video modules, interactive access point, image carousel and comparison tables improved, which can increase sales by up to 20%. This offers the ability to efficiently perform A/B testing on bullet points and descriptions, which can further increase sales by up to 25% with Manage Your Experiments (MYE). So, in this session, you'll discover how to get access to Premium A+ content and Manage Your Experiments (MYE), what A+ quality content looks like, and how to test and optimize your content.