PERFECT LAUNCH MANUAL AND INCENTIVES FOR NEW SELLERS
Sell more with Amazon
Start with Perfect Launch and more than €47,250 in incentives
€39 (excluding VAT) per month plus sales commissions
What is the Perfect Launch?
In business, speed matters. For Amazon selling partners, the first 90 days are especially critical when establishing marketing practices, fulfilment, pricing and other variables that accelerate performance after launch. Amazon's data scientists refer to the use of five selling programmes (Brand Registry, A+ Content, Fulfilment by Amazon, Automated Pricing and Ads) within those first 90 days as the Perfect Launch. Selling partners who complete these five steps within that critical time frame can generate sales quicker, as many of the most successful selling partners have already done.
Ready to join? The sales guide is simple:
Ready to join? The sales guide is simple:
Register your brand in the Brand Registry
Improve detail pages for products with A+ content
Set up Fulfilment by Amazon
Automate the pricing of your offers
Create advertising campaigns, vouchers or Sponsored Products offers
Si eres propietario de una marca, puedes:
Registrar tu marca en Amazon Brand Registry
Crear y añadir Contenido A+ a tus listados de productos
Registrar productos en Amazon Vine
Crear anuncios de Marcas Patrocinadas
Mientras exploras estos servicios, podrás aprovechar también más de €47.250 en Incentivos para Nuevos Vendedores.
BRAND REGISTRY
Register your brand to qualify for the new brand bonus
The Brand Registry offers a suite of tools designed to help you protect and differentiate your brand, including automated protection and powerful search tools to detect and report violations.
New sellers with the professional plan who register a brand in the Brand Registry could receive a 10% refund on their first sales of up to €45,000 and then 5% for the first year up to €900,000.
A+ CONTENT
Improve the content of your product page
Use A+ content to showcase your brand and product features on Amazon product detail pages. Explore features with technical specifications, product comparative information, and additional rich content such as images, videos, or product settings. Next, use our Manage Your Experiments feature to run A/B tests and optimise conversion. Over the past year, thousands of selling partners have used both to maximise their product listings.
Adding A+ content to detail pages can increase sales by an average of 5.6%.2
2Global Amazon internal data in 2020.
VAT Calculation Service
Activate free automatic billing
The VAT Calculation Service is a free tool that automatically generates your invoices when you receive orders. This service in turn allows you to access other tools that can help you attract large orders from the over 5 million companies that buy on Amazon. For example, your products will appear without VAT, as well as with the “Downloadable invoice” badge for those who are eligible. Click here to get started.
FULFILMENT BY AMAZON
Offer customers the Prime experience on their eligible offers
With FBS, you store your products in our fulfilment centres and we pick, pack and deliver your orders and provide 24/7 customer service in the local languages of European Amazon stores. Eligible offers fulfilled with FBA carry the Prime badge because of Amazon's promise of fast delivery and trusted customer service.
Amazon selling partners tend to see an average increase in sales of 63%* when they switch their products to Fulfilment by Amazon (FBA) in Spain as a result of faster FBA shipments.3
New sellers who sign up to Fulfilment by Amazon, register a product and send stock to Amazon will receive a €90 discount on shipping fees to the Amazon fulfilment network, plus free storage and customer returns with automatic enrolment in the Amazon Fulfilment New Selection programme. They can also get a €180 in credit to cover fulfilment management costs if they use Amazon Global Logistics, as well as exemption from the storage utilisation surcharge for one year after the date of receipt of the Fulfilment by Amazon inventory and the low-inventory-level fee (Pan-EU) for the first year after the first Pan-EU activation date.
3 This figure is based on a per-channel analysis of data from the fourth quarter of 2019 to the fourth quarter of 2020 (excluding the second quarter of 2020 due to the impact of COVID 19). It is provided as a general point of reference only. It does not reflect data updated in real time and is not specific to any ASIN or product category. Actual results may vary based on a wide range of factors, including but not limited to seasonality, sales price and the existing fulfilment solution. Amazon does not guarantee any specific results for your business when using FBA.
AUTOMATIC PRICE ADJUSTMENT
Adjust prices quickly and automatically
Our free automatic pricing tool can help you quickly and automatically adjust prices so you can face the competition and have a better chance of making your offer stand out. Choose the listings you want to register, set price limits, and let Amazon help you adjust prices 24 hours a day, 7 days a week. In the meantime, you'll be able to focus on other aspects of your business.
Featured offers can accelerate your sales by up to 50%.4
4Global Amazon internal data in 2021.
ANNOUNCEMENTS
Showcase your products
Help customers find your products by quickly creating Sponsored Products ads that appear in search results and on related product pages. Pay only when they click on them. Provide offers and vouchers to increase conversion.
After launching a Sponsored Products campaign, on average, selling partners see a 40% weekly increase in units ordered and an increase of more than 54% in product page views in the first year.5
Eligible new sellers on the Professional plan can get a €45 in credit for sponsored product advertisements for up to 90 days after listing, in addition to €45 in credit to purchase Amazon coupons to offer sales promotions to customers.
5 Global Amazon internal data in 2019.
Incentives for new sellers
Get started with over €47,250 in incentives
Are you ready to start selling on Amazon? Launch your brand today with a powerful strategy manual for new sellers and get more than €47,250 in potential benefits.
Get up to 10% back on your brand’s sales
We're investing in new brands on Amazon. Register your brand in the Amazon Brand Registry to take advantage of the following benefits:
10% bonus on your brand’s first €45,000 in sales and then 5% back for the first year until you reach €900,000.
€180 credit for Amazon Vine
Advertise, meet the needs of your customers and grow with confidence
You've put everything into your business, so let's start your Amazon journey with as much confidence as possible. All new professional sellers will be able to take advantage of the following benefits:
€90 discount on shipments into the Amazon fulfilment network using the Amazon Partnered Carrier programme or €180 credit towards fulfilment costs when you use Amazon Global Logistics
If you use Fulfilment by Amazon, free storage and customer returns with auto-enrolment in the Fulfilment by Amazon New Selection programme
Exemption from the storage utilisation surcharge for one year after the Fulfilment by Amazon inventory received date and the low-inventory-level fee (Pan-EU) for the first year after the first Pan-EU activation date.
€45 credit to create sponsored products ads
€45 credit to create Amazon coupons
Below you can see the full list of new selling partners incentives and the process to select them. Terms and conditions apply. Visit Seller Central for more information.
Over €47,250 in incentives
Amazon Selling Programme
Your incentive
How to get it
Fulfilment by Amazon (FBA) incentives
€90 credit for shipping costs to the Fulfilment by Amazon network
Use the Amazon Partnered Carrier programme to ship eligible products to the Fulfilment by Amazon network within 90 days of listing. The credit will expire one year from the date that you receive your first Fulfilment by Amazon inventory, if not used. Learn more.
€180 credit for fulfilment management expenses
Amazon Global Logistics to ship eligible products to the Fulfilment by Amazon network within 90 days of publication. The credit will expire one year from the date that you receive your first Fulfilment by Amazon inventory. Learn more.
Other Fulfilment by Amazon (FBA) programmes
Free storage, liquidations and customer returns with automatic enrolment to the Fulfilment by Amazon New Selection programme
Ship new products to Fulfilment by Amazon that meet the requirements of the Fulfilment by Amazon network within 90 days of listing so that they are automatically enrolled in the Fulfilment by Amazon New Selection programme. Learn more.
Exemption from low-inventory-level fee (Pan-EU)
Professional sellers who are new across the EU will be exempt from the low-inventory-level fee (Pan-EU) for the first year from the first date of onboarding across the EU. Learn more.
Exemption from storage usage charges
Ship eligible products to the Fulfilment by Amazon network. The exemption will expire one year from the date that you receive your first Fulfilment by Amazon inventory. Learn more.
Advertising incentives
€45 credit
Create a sponsored product ad for a qualifying product within 90 days of its listing. The credit will appear in the Amazon Ads campaign manager within two weeks of fulfilling the requirements for sponsored products. The credit will expire 30 days after it has been applied to your account. Learn more.
€45 credit
Create a coupon for an eligible product within 90 days of its listing. The credit will expire one year from the time that the first coupon is created. Learn more.
The Amazon Seller app
Manage your online business on the go
The Amazon Seller app allows you to manage business details online remotely by creating listings, tracking sales, fulfilling orders, responding to customers, and more, all from your mobile device.
Start selling today
€39 (excluding VAT) per month plus sales commissions
Don't have a large number of products to sell?
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