Become an Amazon Seller

€39 (excluding VAT)/month plus additional selling fees
Over €47,250 in exclusive benefits for new brands!
Launch on Amazon today with a variety of incentives to help you start your business, including a 10% bonus on your brand's first €45,000 in sales, followed by 5% for the first year until you reach €900,000. You can get up to €47,250 in bonus value!*
*Incentives for new sellers are subject to the applicable terms and conditions. Visit Seller Central for more information.

On average, Amazon business partners tend to see a 63%* increase in sales when they switch their products to Fulfilment by Amazon (FBA) in Spain as a result of faster Fulfilment by Amazon shipments.

*This figure is based on a per-channel analysis of data from the fourth quarter of 2019 to the fourth quarter of 2020 (excluding the second quarter of 2020 given the impact of COVID-19). It is provided as a general point of reference only. This data is not updated in real time and is not specific to any ASIN or product category. Actual results may vary based on a wide range of factors, including but not limited to seasonality, selling price and existing fulfilment solution. Amazon does not guarantee any concrete results for your business when using FBA.
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Reach millions of customers

New start-ups or large Fortune 500s companies, B2B or B2C companies, own brands or resellers. They all sell on Amazon in order to reach hundreds of millions of customers around the world.
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Deliver smiles

Benefit from FBA and leave delivery, return management and customer service to us. Although if you want to take care of it yourself, you can do it too.
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Earn money

Choose from flexible selling plans, product categories and fulfilment options that fit your business needs.
Don't have a large number of products to sell?
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Incentives for New Sellers

Start with €47,250 in incentives

Ready to sell on Amazon? As a new seller you can benefit from a range of incentives.
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10% bonus on your first €45,000 in brand sales, followed by a 5% bonus during your first year until the bonus value reaches €47,250*.
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€90 discount on shipments into the Amazon fulfilment network using the Amazon Partnered Carrier programme or €180 discount on fulfilment costs when you use Amazon Global Logistics.
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If you use FBA, free storage and customer returns with automatic enrolment on the FBA New Selection programme.
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Additional credits: €180 for reviews with Amazon Vine*,€45 for sponsored product ads and €45 for Amazon vouchers.
*Only applicable if you register your brand in the Amazon Brand Registry


Get answers to the most frequently asked questions about using Amazon for e-commerce.
How can I start selling on Amazon?
Getting started as a seller on Amazon is very simple. To start selling on Amazon, you must complete the following steps:
  • Firstly, choose your selling plan based on the number of products that you think that you're going to sell per month. We offer two types of plans: Individual and Professional. We even have a simple Fee Calculator for selling on Amazon that will help you understand how much you can earn through each plan based on a given number of products sold.
  • Next, you'll need to complete the registration process. For this, you’ll need an Amazon customer account or a corporate email address, as well as your (or your company's) credit card details. You will also need to provide a valid ID (a copy of your passport or a national ID card, for example). If you run a business, you'll also need to share your company registration details, including tax certificates (such as the VAT certificate). Finally, you'll need to share your phone number and bank account details.
  • Once your registration is complete, you'll gain access to your Seller Central account, where you can manage your business.
  • Next, you'll need to catalogue your products by adding a product ID, SKU, product title, product description, product images, and relevant search terms and keywords, as well as the cost of each product.
  • Then, you'll need to choose the right management option to ship your products to customers.
  • You're ready to start selling on Amazon.
Is Amazon right for my business?
The short answer is: yes. The main household brands are sold on Amazon. And so are emerging brands that will soon pop up on your radar. Amazon helps small and medium-sized businesses, which account for more than half of the units sold in our stores worldwide, thrive. Whatever your business, and regardless of its size, we're excited for you to grow with us. Find the format that best suits your needs and launch your e-commerce business today.
How long does Amazon take to pay its sellers?
Amazon settles the account balance 14 days after you register your seller account. This means that Amazon will initiate a payment to your bank account on the settlement date. The settlement process is repeated every seven days.
How much does it cost to sell a product on Amazon?
The selling fees you pay depend on your sales plan and the type of products you sell.

Sales plan fees
These are the commissions you pay for your sales plan, and they vary depending on the plan you choose.
If you choose the Professional sales plan, you'll pay a fixed rate of EUR 39 per month. You won't pay any commission for individual items (i.e. you'll only pay EUR 39 per month, regardless of the number of items you sell).
If you choose the Individual selling plan, you'll pay a fee of 99 cents for every item you sell on Amazon.

Selling fees
These fees are charged per item sold and include referral fees (which are a percentage of the selling price and vary depending on the product category), and variable selling fees (which apply only to multimedia categories).

Shipping costs
When you fulfil the orders yourself, Amazon shipping fees apply. We charge these shipping fees based on the product category and the shipping service selected by the buyer.

Management fees
For products that Amazon fulfils for you (known as Fulfilment by Amazon or FBA), there are fees for order fulfilment, storage and optional services.
How much money do Amazon sellers make as beginners?
While there is no single correct answer, Amazon offers you unlimited growth potential. Once you start selling your products, you can grow your business on Amazon in a variety of ways.

Right after you launch your Amazon seller business, we offer you numerous tools to help you push your business even further. As a brand owner, you can generate more revenue with the Perfect Launch Guide while reaping the benefits of the bonus for becoming a new Amazon brand
Do I need a limited liability company to sell on Amazon?
You don't need a limited liability company to sell on Amazon. You can immediately start selling under your name as a sole owner. Sole ownership is fine if you're starting out in e-commerce and want to try selling on Amazon. You can learn more about selling on Amazon through Seller University.
How can I register as a seller on Amazon?
To get started, you'll firstly need to complete your registration. Make sure you have the following handy:
  • Business email address or Amazon customer account
  • Billable credit card (international cards are also accepted)
  • Valid passport or ID card (verifying identity protects sellers and customers)
  • Company registration details including VAT number
Our handy beginner's guide contains detailed information on everything you need to know to become a seller on Amazon.
What items need approval in order to be sold on Amazon?
Some categories are open to all sellers, while others require a Professional seller account. There are also some product categories that require official approval from Amazon before you can start selling. Furthermore, there are certain categories of products that cannot be sold by third parties.

The product categories that require approval to sell on Amazon are as follows:
  • Food
  • Jewellery
  • Watches
  • Clothes
  • Beer, wine and spirits
  • Health and personal care
  • Personal care appliances
For more detailed information, visit Seller University and learn how to succeed as an Amazon seller.
Who can sell on Amazon?
Anyone can start selling on Amazon. Both emerging brands and some of the biggest Fortune 500 companies call Amazon home. Whatever your business and regardless of its size, with us you can reach the hundreds of millions of customers who visit Amazon to shop each day.
Whether you're an individual or a professional, you can find all the information you need here.
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Start selling today

Selling on Amazon allows you to reach tens of millions of buyers, whether you sell one product or millions. Your account is set up for selling across Europe.
€39 (excluding VAT) per month plus sales commissions
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