FULFILMENT BY AMAZON
Grow your business across the European Union with Pan-European FBA
You can save* up to 53% on fulfilment fees and increase your FBA sales by up to 24%**
*Calculated as the highest possible savings when comparing European Fulfilment Network fulfilment fees with local fulfilment fees for each size or weight.
**Based on an August 2023 study that analysed and compared 1.9 million Pan-European FBA offers with similar FBA offers that did not use Pan-European FBA. It is provided as a general point of reference only. It does not reflect data updated in real time and is not specific to any ASIN or product category. Actual results may vary based on a wide range of factors, including, but not limited to, seasonality, sales price and existing compliance solutions. Amazon does not guarantee any specific results for your business when using Pan-European FBA.
**Based on an August 2023 study that analysed and compared 1.9 million Pan-European FBA offers with similar FBA offers that did not use Pan-European FBA. It is provided as a general point of reference only. It does not reflect data updated in real time and is not specific to any ASIN or product category. Actual results may vary based on a wide range of factors, including, but not limited to, seasonality, sales price and existing compliance solutions. Amazon does not guarantee any specific results for your business when using Pan-European FBA.
Already selling with Fulfilment by Amazon?
Why sell with Pan-European FBA?
Having a single VAT registration number gives you the flexibility to sell with Pan-European FBA using Call-off Stock (COS)
COS works by leveraging an EU-wide VAT simplification, which allows these types of transactions to occur as long as certain legislative requirements are met. You only need to have a single VAT Registration Number (VRN) in Germany, France, Italy or Spain to enable additional local storage for eligible ASINs in any of these countries.
Provide a Prime experience to millions of consumers across Europe.
Get fast Amazon delivery for customer orders in countries where you enable Amazon to store your products. 91% of selling partners show higher levels of satisfaction with fast shipping across Europe*.
*Based on the 2020 Fulfilment by Amazon satisfaction survey
Save on your fulfilment costs by up to 53%
Pay domestic FBA fees in the countries where you allow Amazon to store your products instead of the higher cross-border European Fulfilment Network fees. Click here to see your potential cost savings.
Accelerate your growth with flexible storage
Enable placement in at least 2 countries between Germany, France, Italy or Spain. You can enable it by providing the VAT registration number in these countries or using COS*. Amazon will distribute and store your products for free, closer to customer demand.
*Germany, France, Italy, Spain or Poland for Pan-European FBA through VRN. Enabling storage in Poland is not yet allowed for Pan-European FBA through COS.
How Pan-European FBA works
Requirements
- List your FBA products with the same SKU in all required Amazon European stores: Germany, France, Italy and Spain.
- Enable storage in at least two of these countries with Pan-European FBA through VRN*, Pan-European FBA through COS or both options: Germany, France, Italy or Spain**.
- Send your inventory to an Amazon fulfilment centre in Germany, France, Italy or Spain*. We will store your inventory across our EU fulfilment network in the countries that you have enabled for inventory placement in order to meet anticipated customer demand. Amazon will distribute your inventory across these countries for free.
*By storing goods in countries other than the country where your main store is located, you will have additional VAT reporting requirements. Amazon supports your growth with resources and solutions that can help you meet your VAT obligations.
**Germany, France, Italy, Spain or Poland for Pan-European FBA through VRN. Enabling storage in Poland is not yet allowed for Pan-European FBA through COS.
**Germany, France, Italy, Spain or Poland for Pan-European FBA through VRN. Enabling storage in Poland is not yet allowed for Pan-European FBA through COS.
In just one week, we had our items listed online and available to customers in all the different Amazon marketplaces. Sales grew exponentially in the first three months.Óscar Vera FríasManager of The Outlet Tablet (Spain)
Selling with Pan-European FBA through VRN placement, COS, or both
Remember that you can expand your business in the EU with Pan-European FBA through VRN, through COS or both options. Both options will give you the same pan-European benefits: a promise of fast delivery and local fulfilment fees in the countries where you have enabled storage.
Example: you can expand your business with Pan-European FBA through VRN by enabling storage in Spain and France (with a Spanish and a French VRN). In addition, you can expand your business with Pan-European FBA through COS by enabling storage in Germany and Italy.
Pan-European FBA through COS
Pan-European FBA through VRN
Combination: Pan-European FBA through COS and Pan-European FBA through VRN
Do I need to have an EU VRN in each of the countries where I have enabled storage?
No, you only need to have a single VRN in Germany, France, Italy or Spain*. In addition, your tax address does not have to be located in a country enabled for COS.
Yes, you need to have a VRN for each country where your goods are stored in the EU**.
With Pan-European FBA through COS, you only need to have a single VRN in Germany, France, Italy or Spain*. With Pan-European FBA through VRN, you need to have a VRN for each country where goods are stored in the EU**.
Do I need to register for the European Union One Stop Shop VAT return? Click here to learn more.
You only need to register for the European Union's One Stop Shop VAT return if you are an EU-based seller.
Amazon recommends that you register with the European Union One Stop Shop or obtain a VRN in each EU member state where you perform B2C distance sales.
Yes, since it's mandatory for COS if you are an EU-based seller.
*You will be responsible for additional VAT reporting requirements, including submitting EC Sales Lists to the tax authority of the country from which goods will be shipped.
**By storing goods in countries other than the country where your main store is located, you will have additional VAT reporting requirements. Amazon supports your growth with resources and solutions that can help you meet your VAT obligations.
Click here for more information:
**By storing goods in countries other than the country where your main store is located, you will have additional VAT reporting requirements. Amazon supports your growth with resources and solutions that can help you meet your VAT obligations.
Click here for more information:
Pan-European FBA and
European Fulfilment Network
Pan-European FBA through VRN/COS
European Fulfilment Network (EFN)
Fulfilment management costs
Local fulfilment management fees and the promise of fast delivery in all EU countries enabled for storage and cross-border fulfilment management (EFN) fees in the other countries. Example of a standard package ≤ 400 g = €3.60–€5.50 / 49.95 kr / 5.83 zl in countries enabled for storage.
Cross-border fulfilment management (EFN) fees €7.41–€7.96 / 74.45 kr / 33.08 zl
VAT
For Pan-EU through VRN: A VAT number is required for each country where goods are stored.
For Pan-EU FBA through COS: Only a single VAT is required in France, Germany, Italy or Spain.
For Pan-EU FBA through COS: Only a single VAT is required in France, Germany, Italy or Spain.
A VAT number is generally not required for the destination store
Inventory management
Amazon distributes and stores your products in the EU countries that you have enabled for storage
Amazon only stores products locally, ready for local delivery or international shipping
How to get started with Pan-European FBA through COS or VRN
Step 1
Create an Amazon Selling Partner account and add your products to FBA.
Step 2
List your FBA products in all required Amazon European stores (France, Germany, Italy and Spain) with the same SKU. The Build International Listings tool helps you synchronise offer prices and create and translate offers from a single source store to one or more destination stores.
Important: when publishing in Germany and France, you must ensure that you comply with the Extended Producer Responsibility (EPR). Click here for more information.
Important: when publishing in Germany and France, you must ensure that you comply with the Extended Producer Responsibility (EPR). Click here for more information.
Step 3
Enable at least two countries for Amazon to store your products* (France, Germany, Italy or Spain). You can choose your inventory storage preference by country: store it with a VAT number or without a VAT number through COS.
Step 4
Send your inventory to an Amazon fulfilment centre in the EU* (Germany, France, Italy or Spain).
*Germany, France, Italy, Spain or Poland for Pan-European FBA through VRN. Enabling storage in Poland is not yet allowed for Pan-European FBA through COS.
FAQs
Get answers to the most frequently asked questions about using Amazon for e-commerce.
What is Pan-European FBA?
Pan-European FBA is a service provided for Amazon selling partners to help them sell their products to customers across Europe in an easier and faster way. This can help selling partners save on fulfilment costs, promise fast delivery and reach a wider audience of customers.
How does Pan-European FBA work?
To sell your FBA products in Amazon's EU stores, you must have access to Seller Central accounts in the following EU stores: France, Germany, Italy and Spain. You must enable placement in at least two of these stores and send your inventory to an Amazon fulfilment centre. You can also sell your products in Amazon's new EU stores available in the Netherlands, Poland, Sweden and Belgium.
Once you send your products to an EU fulfilment centre, we'll store your inventory in our European Fulfilment Network in the countries you have enabled for inventory placement. This is to ensure that your products are available to meet anticipated customer demand. We'll distribute your inventory across these countries at no additional cost.
To enjoy domestic FBA fulfilment fees for orders in Sweden and the Netherlands, you must enable placement in Germany. For orders in Belgium, you must enable placement in Germany or France.
Once you send your products to an EU fulfilment centre, we'll store your inventory in our European Fulfilment Network in the countries you have enabled for inventory placement. This is to ensure that your products are available to meet anticipated customer demand. We'll distribute your inventory across these countries at no additional cost.
To enjoy domestic FBA fulfilment fees for orders in Sweden and the Netherlands, you must enable placement in Germany. For orders in Belgium, you must enable placement in Germany or France.
Which countries are included in Pan-European FBA?
Pan-European FBA is available in the following Amazon stores: Germany, France, Italy, Spain, the Netherlands, Poland, Sweden and Belgium.
As of 1 January 2021, the United Kingdom is no longer part of Pan-European FBA. To sell with FBA in both the UK and the EU4, you'll need to send inventory to fulfilment centres in the UK and the EU4 or sell through the Remote Fulfilment Network between the UK and EU.
As of 1 January 2021, the United Kingdom is no longer part of Pan-European FBA. To sell with FBA in both the UK and the EU4, you'll need to send inventory to fulfilment centres in the UK and the EU4 or sell through the Remote Fulfilment Network between the UK and EU.
What is the Pan-European FBA fee?
Through Pan-European FBA, you'll pay local fulfilment fees in all the EU countries enabled for storage, and cross-border fulfilment fees (EFN) in all other EU countries. You can find the detailed FBA fee table in this guide.
How can I enrol in Pan-European FBA and what are the eligibility requirements?
To enrol in Pan-European FBA, you must meet the following eligibility requirements:
1. Create an Amazon selling partner account and add your products to the FBA service.
2. List your eligible FBA products in all required Amazon European stores with the same SKU. This includes Germany, France, Italy, Spain and Poland.
3. Enable storage in at least two of these countries.
4. Make sure that your products meet the pan-European product eligibility requirements.
5. Ensure that you are complying with VAT regulations. You can find more information on VAT compliance here.
6. Send your inventory to an Amazon fulfilment centre in the EU.
1. Create an Amazon selling partner account and add your products to the FBA service.
2. List your eligible FBA products in all required Amazon European stores with the same SKU. This includes Germany, France, Italy, Spain and Poland.
3. Enable storage in at least two of these countries.
4. Make sure that your products meet the pan-European product eligibility requirements.
5. Ensure that you are complying with VAT regulations. You can find more information on VAT compliance here.
6. Send your inventory to an Amazon fulfilment centre in the EU.
What are the benefits of Pan-European FBA?
The main benefits of selling through Pan-European FBA are as follows:
1. It can help your business expand internationally.
2. It can accelerate your growth with flexible storage.
3. You can start with just two VAT numbers, which means you won't need to register for VAT in every country where you sell.
4. You can sell to millions of customers with the Prime badge.
5. Save up to 53% on fulfilment costs.
6. Sell FBA products with the low-price FBA rates programme through the Pan-European FBA Programme.
1. It can help your business expand internationally.
2. It can accelerate your growth with flexible storage.
3. You can start with just two VAT numbers, which means you won't need to register for VAT in every country where you sell.
4. You can sell to millions of customers with the Prime badge.
5. Save up to 53% on fulfilment costs.
6. Sell FBA products with the low-price FBA rates programme through the Pan-European FBA Programme.
How can I track my inventory and sales through Pan-European FBA?
When you enable countries for inventory placement, you are giving Amazon permission to store your FBA inventory in any of those countries. Amazon may then move your inventory between EU fulfilment centres at its discretion and at any time, at no additional cost to you.
You can track the movement of your inventory using the Cross-border Inventory Movement report, the Daily Inventory History report and the Amazon Fulfilled Shipments report.
You can track the movement of your inventory using the Cross-border Inventory Movement report, the Daily Inventory History report and the Amazon Fulfilled Shipments report.
How do I add my products via Pan-European FBA?
To sell your products in EU stores, you need to create offers on each of these marketplaces. You can use the same process that you used to create offers in your domestic store. You must provide the same FNSKU for all the offers you create.
To list your products, you can easily use the "Build International Listings" tool and choose which stores you want to expand your business into. You can see the detailed process in the Pan-European FBA handbook available here.
To list your products, you can easily use the "Build International Listings" tool and choose which stores you want to expand your business into. You can see the detailed process in the Pan-European FBA handbook available here.
How can I sell low price FBA products through Pan-European FBA?
You can register eligible low-price FBA rate offers in the Pan-European FBA programme and the Remote Fulfilment Network between the UK and the EU. Products will automatically receive low-priced FBA rates when they are priced at or below (including Value Added Tax [VAT]) the following amounts:
£10 in the UK
€11 in Germany
€12 in France, Italy, Spain and the Netherlands
140 SEK in Sweden
55 PLN in Poland
You can find more information about low-price FBA rates for Pan-European FBA here.
£10 in the UK
€11 in Germany
€12 in France, Italy, Spain and the Netherlands
140 SEK in Sweden
55 PLN in Poland
You can find more information about low-price FBA rates for Pan-European FBA here.
Start selling across Europe with Pan-European FBA
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