Get more than €47,250 in incentives when you start selling on Amazon. Find out moreGet more than €47,250 in incentives when you start selling on Amazon. Find out moreAmazon makes selling in Europe simple and easy
Understanding tax codes and product regulations, creating effective listings and providing localised customer service can be hard when operating in other European countries. Take advantage of our state-of-the-art fulfilment, powerful tools and customer service to make the most of your growing pan-European customer base.
The European Expansion Accelerator
Sell in other countries in just a few clicks
Sell your products in other countries with Amazon's latest solution: the European Expansion Accelerator. The European Expansion Accelerator is a free automated expansion solution that creates your product listings, sets prices, adjusts shipping templates and settings and enrols your products on the fulfilment management programmes of the websites you choose to expand to.
If you've already signed up for the Professional selling plan and are selling on at least one European Amazon website, you can get started in just a few clicks:
1. Choose the websites you want to expand to
2. Accept the international terms and conditions of sale
3. Click on “start expansion”
2. Accept the international terms and conditions of sale
3. Click on “start expansion”
One account, all of Europe
With one single account, you can reach customers across Europe through our ten European stores (Amazon.co.uk, Amazon.fr, Amazon.de, Amazon.it, Amazon.es, Amazon.pl, Amazon.nl, Amazon.se, Amazon.com.be and Amazon.ie) and manage all your offers and inventory in Europe.
Increase your sales with new opportunities
With more than 30 product categories available, there are many things that you can sell on Amazon in Europe. Take advantage of peak periods in Europe to refine your strategy with our EU holiday sales calendar.
Manage taxes and payments
If you sell products in any country in the EU, you may need to register a VAT number. VAT is a tax applied in Europe to consumer expenses. Our tools can help make registering for a VAT number simple and hassle-free. Amazon accepts payment in many currencies and pays you in your local currency to speed up processing.
1
e-commerce site in the United Kingdom, Germany, France, Italy and Spain*
290 million
of unique monthly visitors in Europe*
58%
of total sales on Amazon from our selling partners
Helpful resources
VAT guide
Each European country has its own VAT regulations. Amazon offers a range of resources to help you learn more about the legal requirements, including VAT registration and returns. To connect with local experts, visit the Amazon VAT Knowledge Centre. You can also find out more about all the requirements by downloading our EU VAT Training Guide.
Discover European Fulfilment by Amazon solutions
Amazon provides multiple fulfilment solutions across Europe: Pan-European FBA, European Fulfilment Network and Multi-Channel Fulfilment. Furthermore, to facilitate sales between the UK and the EU, Amazon offers Remote Fulfilment and Local Inbounding. See below to choose the option that best suits your business.
Discover seller help
Find answers to all your questions about selling in Europe in this central resource.
Start selling today
Selling on Amazon allows you to reach tens of millions of buyers, whether you sell one product or millions. Your account is set up for selling across Europe.
€39 (excluding VAT) per month plus sales commissions
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