Amazon Sustainability Accelerator

Is your sustainable early-stage start-up looking to maximise its impact?

We want to support you! We're looking for early-stage start-ups that develop innovative solutions to tackle the world's toughest sustainability challenges.
Amazon Sustainability Accelerator group photo

Amazon Sustainability Accelerator

For early-stage start-ups tackling sustainability challenges

This is an equity-free programme supporting early-stage start-ups who are driving sustainable innovation. It's here to help grow skills and scale businesses so they can maximise their climate impact.

We create accelerators focused on various sustainability verticals, such as circular economy, recycling technology and consumer products.
Aim
For entrepreneurs to launch sustainable products, services and technologies. We do this by accelerating start-ups with Amazon and AWS's expertise and network.

In doing so, the accelerator can also act as a facilitator for Amazon to work with the world's leading sustainability innovations pioneered by start-ups across the UK and Europe.
Programmes for 2024
Products
Amazon ClimateTech Challenge
Backed by expertise
We have designed the programme in collaboration with Europe's leading climate innovation agency, EIT Climate-KIC, and innovation strategy consultancy, Founders Intelligence.

What are the benefits?

Financial support
Access cash and Amazon credit benefits to boost growth.
Specialised mentorship
Connect with experts in start-up growth, climate innovation and vertical markets.
Training plan
Attend workshops and training, and hear from expert speakers covering a range of topics from business fundamentals to industry-specific challenges.
Flexibility
Access this programme from across the European Economic Area, the United Kingdom or Switzerland, with virtual access options alongside several in-person weeks.
Impact assessment
Understand the climate impact potential of your start-up, develop strategies to maximise it and receive external validation for the consumer product programme.
Events and community
Connect with leading innovators at events like Mentor Day and Demo Day, as well as alumni and network events after graduation.

Programmes for 2024

ClimateTech Pilot Challenge

Details
What are we looking for?
The Amazon Pilot Challenge is looking for innovative European early-stage start-ups that can pilot their technology with Amazon, as it works to achieve net-zero carbon emissions by 2040, and enhance packaging solutions, circularity and efficiency in buildings. Start-ups should be in a position where they have moved beyond prototype testing and are working towards generating initial revenue and growing operations (Tech Readiness Level 6 and above). See FAQ "What type of company should apply?" for more details.
How does it work and what are the benefits?
Selected start-ups will participate in an intense 4-week accelerator with Amazon, and compete for the chance to secure a pilot with Amazon. The successful start-ups will work jointly with Amazon to create a pilot proposal. A typical pilot can range from $50K–$2M, depending on duration and scope. This range is provided for illustration only and actual offers of funding, if any, are at Amazon's sole discretion. Selected start-ups will also receive a £1.5k grant to support travel and accommodation costs, $10k in AWS Activate Credits, business coaching and more.

This is for early-stage start-ups that provide

Building
Amazon seeks solutions that can optimise energy consumption, reduce emissions and transition towards sustainable practices.
Circular economy solutions
Amazon seeks longer lifetimes for products. From reverse logistics optimisation to repair capabilities accessible to end users.
Packaging
Amazon seeks solutions that can support reusable e-commerce packaging systems. These include innovative packaging materials and closed-loop reusable systems technology.

What you could unlock

Pilot your technology with Amazon
The opportunity to pilot your technology or solution with Amazon, which could open the path to future partnerships and growth opportunities!
An introduction to the Climate Pledge Fund
The Climate Pledge Fund is a $2 billion corporate venture programme that invests in start-ups accelerating Amazon's path to meeting the commitments of The Climate Pledge.
Amazon Sustainability Accelerator benefits
Grants, AWS credits, one year's free Amazon Business Prime membership, mentorship connections, industry networking opportunities, Climate Impact support and more.

The process

Start-up selection committee

Phoebe Wang
Investment Partner, Climate Pledge Fund
Zak Watts
Director, EU Sustainability, Amazon
Ben Honan
Investment Lead, EIT Climate-KIC
Sebastian Pashaei
Head of EU Customer Fulfilment Sustainability, Amazon
Thais Blumer
Head of EU Sustainable Packaging, Amazon
Chris Atkins
Director, WW Operations Sustainability, Amazon
Sandra Steving Villegas
Partner, Founders Intelligence
FAQs
Amazon Sustainability Accelerator
This is a growth programme for driving sustainable innovation. Each year, we build accelerators around different sustainability verticals, such as circular economy, recycling technology and sustainable consumer products. The pilot challenge is a 4-week programme designed to help early-stage start-ups partner with large start-ups and work with Amazon. We have three main themes in 2024 — circular economy, packaging and buildings.
What types of building solutions is Amazon looking for?
Amazon seeks solutions that can optimise energy-consuming processes, reduce emissions and transition towards sustainable practices. We are looking at technologies such as AI, geothermal/HVAC, materials and DC microgrids.
What types of packaging solutions is Amazon looking for?
Amazon seeks solutions that can support reusable e-commerce delivery packaging systems. These include innovative packaging materials and closed-loop reusable systems technology that are adaptable to Amazon's size and scale.
What types of circular economy solutions is Amazon looking for?
We are looking at (among other things) technologies such as: AI, repair solutions, material circularity for batteries, reparability and durability of products, and reverse logistics optimisation.
What type of start-up should apply?
Start-ups that:

• Have moved beyond prototype testing and are working towards generating initial revenue and growing operations (TRL 6 and above).

• Are registered in the European Economic Area, the United Kingdom or Switzerland.

• Have technology that is relevant to the subject areas identified.

• Have technology that is scalable. Amazon will only fund technologies that have the potential to significantly decrease carbon emissions and/or other impacts, and reduce operating expenses.

• Have technology that has the potential to make a global impact. Amazon prefers projects that apply to all markets, geographies, supply types etc.

• The accelerator is open to start-ups registered in the European Economic Area, the United Kingdom or Switzerland and will be based both in-person in London, UK, and through virtual online sessions.

• Accept and comply with the official Terms and Conditions and other policies associated with the Pilot Challenge Programme.

Amazon is not seeking project developers selling third-party products, start-ups without an operating prototype, consulting firms, marketing or PR agencies, or acquired start-ups.
How can I apply?
Apply to the Pilot Challenge by registering your interest and completing the application form. To enable resource planning for the Pilot Challenge, applications will open from 4 March 2024. Applications will be reviewed internally from April to May. Successful applicants will be invited to provide further information. The deadline is 5 April.
How long does the Pilot Challenge last?
Selected early-stage start-ups will take part in a 4-week accelerator. During this time, the start-ups will learn about Amazon's internal processes and needs. At the end, the early-stage start-ups will pitch for the opportunity to pilot with Amazon. The successful start-ups, alongside internal Amazon teams, will then embark on a longer validation period to finalise the details.
Do I need to relocate?
No, the accelerator will be operated in a hybrid manner (mixing online and in-person support) allowing you to benefit from face-to-face support when you need it, while having the flexibility and ability to participate in activities online. However, please note that Week 1 (20/05/2024–24/05/2024) and 18/06/2024 will be in person in London.
How many early-stage start-ups will take part?
Approximately 15 start-ups will participate in the 4-week programme, split equally across the 3 programme verticals: buildings (5), packaging (5) and circular economy (5). Each start-up will pitch their solution to win the chance to pilot with Amazon; 1–2 start-ups from each programme vertical will be selected.
Will Amazon be charging for start-ups to take part?
The programme is free, and Amazon does not take equity.
Is a pilot with Amazon guaranteed?
A pilot with Amazon is not guaranteed. A typical pilot budget for emerging technologies can range from $50k–$2M, depending on the duration and scope (e.g. feasibility studies, prototype testing etc.) needed to determine key performance indicators. This range is provided for illustration only and actual offers of funding, if any, are at Amazon's sole discretion.

Products

Details
What are we looking for?
We are interested in supporting early-stage start-ups developing sustainable and innovative physical consumer products that have recently launched or are on the cusp of go-to-market.
How does it work and what are the benefits?
A 10-week accelerator, a £10k/€12k grant, $10k in AWS Activate Credits, mentorship and much more. The programme is hybrid, including virtual sessions and in-person events, with three key in-person weeks across key European sustainability hubs: Berlin, Amsterdam and London.

The process

Start-up selection committee

Kirsty Macdonald
Investment Principal, JamJar
Ishna Berry
Head of EU Marketplace Sustainability, Amazon
Janeva Morfaw
Head of Product Sustainable Selection, Amazon
Mark Rushmore
Co-Founder, SURI and Amazon Sustainability Accelerator Alumni
Ben Honan
Investment Lead, EIT Climate-KIC
FAQs
Amazon Sustainability Accelerator
This is a growth programme for driving sustainable innovation. Each year, we build accelerators around different sustainability verticals, such as circular economy, recycling technology and sustainable consumer products. The product accelerator is a 10-week programme that is designed to support entrepreneurs who are in the early stages of building sustainability-focused start-ups and products. We offer expert-led workshops, mentorship and access to all our networks to help navigate the challenges of sustainable entrepreneurship.
How do I know if the Amazon Sustainability Accelerator is suitable for me?
The programme is looking for bold and ambitious entrepreneurs with bright and effective solutions to today's sustainability challenges. For the product programme, we're looking for start-ups in the early stages of operations, either pre-GTM (go-to-market) or <2 years of launching its first product offering. It is also suitable for entrepreneurs who have ambitions to use e-commerce to fuel the growth of their product. The accelerator is open to start-ups registered in the European Economic Area, the United Kingdom or Switzerland.
Will Amazon be charging for start-ups to take part?
The programme is free, and Amazon does not take equity.
Do I need to relocate?
Our accelerator programmes operate in a hybrid manner (mixing online and in-person support) allowing you to benefit from face-to-face support when you most need it, while having the flexibility and ability to participate in activities online. However, please note that Weeks 1 (16/09/2024–20/09/2024), 6 (21/10/2024–25/10/2024) and 10 (18/11/2024–22/11/2024) must be attended in person, in Berlin, Amsterdam and London, respectively.
What benefits are part of the Amazon Sustainability Accelerator?
Attend a 10-week accelerator programme including exclusive workshops, mentorship and access to Amazon's network.

• £10,000 grant

• $10,000 in AWS credits

• £1500 travel grant

• Impact assessment to help measure and improve your climate impact

• A Demo Day in London to pitch your business to investors

• Support launching and succeeding on Amazon
How many start-ups will participate in the accelerator?
The accelerator will comprise 8–10 companies.

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Hear from Amazon Sustainability Accelerator early-stage start-ups

Previous years

Consumer products 2023 cohort
Tech 2023 cohort
Consumer products 2022 cohort
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