Reach millions of potential customers with Amazon For Charity

Are you a non-profit organisation interested in selling new products to raise funds, while also making your mission and projects known to millions of Amazon customers?

Amazon For Charity allows you to do that, without having to pay selling fees.

Amazon Launchpad

Why Amazon For Charity?

Strategic support

Raise funds

Sell your products on Amazon to raise funds. There are no referral fees when you sell a product or monthly subscription fees
Customer engagement tools

Increase your visibility

Promote your NGO and spread the word about your mission and projects through your Solidarity Store on Amazon and your Brand Store*, while benefiting from a series of exclusive marketing and advertising incentives to promote your products.

*Available for registered brands only
Amazon merchandising

New customers

Take advantage of Amazon's reach to engage with new customers and better understand their buying behaviour.
Amazon Global Expansion

Build experience

Access exclusive benefits and best practices and leverage Amazon's reliability and operational excellence.
In Spain, someone is diagnosed with cancer every five minutes. At the Asociación Española contra el Cáncer (Spanish association against cancer), we work to help families free of charge and to further research, with funds of €92 million invested across 525 projects, involving more than 1000 researchers. Working with Amazon allows us to reach anyone who, through buying our products, can contribute to cancer research and support patients and their families.
La Fábrica Nacional de Moneda y Timbre-Real Casa de la Moneda (the Royal Mint of Spain) issues a very special medal, the proceeds of which, minus production costs, will be donated to the Red Cross to help rebuild Ukraine.
Spanish MINTSpain
We are delighted to have the opportunity to sell the Ronald McDonald House Charities cuddly toys on Amazon. Thanks to this initiative, we will be able to reach a lot more donors within the Amazon community and, therefore, grow awareness of our brand. We are very grateful to have Amazon as a partner and, through this type of campaign, Amazon supports the health and well-being of the families benefiting from our Ronald McDonald programmes.
Ronald McDonald FoundationSpain

How can I get learn more?

Amazon Global Expansion
• Enter your details by clicking the "Register your interest" button below
• We will review your details and contact you if you are eligible for the programme*

*Eligibility is at Amazon's discretion. Please note that as we are in the early stages of this programme, we can only accept a limited number of charities at any one time, even if they are eligible. Please note that this may result in long waiting times before you receive a response from us, after you have declared an interest.

How much does Amazon For Charity cost?

With Amazon For Charity, non-profit organisations don't pay the monthly subscription fee per sale on Amazon or any referral fees. Please note that the fulfilment fees (including those for "Fulfilment by Amazon" and seller fulfilment) and any other fees (including sponsored advertising) will remain unchanged and you will be subject to all standard sales policies and codes of conduct for Amazon.

Fulfilment by Amazon
Seller fulfilment
Subscription fees
Selling fees
€0 Referral fee
Standard Fulfilment by Amazon fees
€0 Referral fee

Five steps to start selling on Amazon

Step 1

Registration and verification

Step 2

Account set-up and brand registration

Step 3

Start selling on Amazon

Step 4

Deliver products to your customers (either through seller fulfilment or Fulfilment by Amazon)

Step 5

Optimise your sales through Amazon


What is the eligibility criteria for selling through Amazon For Charity?
In order to open your Solidarity Store without subscription or referral fees, you must be a registered non-profit organisation. Eligibility for the programme is solely at Amazon's discretion and you will be notified of the decision after you have registered your interest.
What products can I sell?
You can only sell products that are new, in accordance with Amazon's policies. Used items are not eligible for the programme. The products can be charity-branded products or co-branded products and must be sold exclusively by you.
Where will my products be displayed?
Customers can learn more about your non-profit organisation and buy your products through the dedicated Amazon For Charity store. In addition, we will create personalised opportunities throughout the year and organise events to ensure that more and more customers/donors find out about your organisation.
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