Explore Amazon Global selling

Reach hundreds of millions of customers around the world with Amazon Global selling

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Accelerate your international sales

Accelerate your international sales with the power of Amazon's global brand

With more than 200 million Prime members worldwide and hundreds of millions of active customer accounts, you can take advantage of Amazon's global coverage through the company's highly advanced international logistics capabilities.

Increase and diversify your sales

Reduce periods of low sales by taking advantage of peak seasons in other countries.
Increase and diversify your sales

Where to expand

North America

Access the world's largest economy without having to create a business entity in the United States. Reach hundreds of millions of new customers.


Amazon Australia is an exciting new store with high potential for selling partners. It will allow you to create a new revenue stream and increase your customer base while taking advantage of Amazon's website and logistics.


Japan is the third largest economy in the world, with 71% of Japanese shoppers making their purchases online. And you don't need to speak Japanese: Amazon offers a range of language assistance options to help you run your business.
Selling partners* based outside Europe have seen their sales on increase by more than 30% of their sales in Amazon stores within Europe in the first year after launching. In the second year, this figure further increased to 50% of European sales.

Find out how other sellers have built their business internationally

*Analysis based on selling partners registered in Europe, which launched on between 2017 and 2019 and generated at least $100,000 in sales in 2019 in Amazon stores in Europe.

Get ready to sell internationally

Yes, you can do it, and we're here to help. Learn more about how to expand successfully.

Already selling on Amazon in Europe?

Expand internationally


New to Amazon?

Get started


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