Grow your business with Amazon Selling Partner 360

With Amazon Selling Partner 360, you'll receive personalised business advice from a Marketplace Consultant who has been assigned specifically to your business. A trusted expert within Amazon, whose goal is to help you scale your business, reach new customers and increase your sales. Want to get started now?
Already selling on Amazon?
Selling Partner 360

Achieve your business goals with

Trusted advisor

Your highly trusted partner

With a Marketplace Consultant always at your side, you'll receive support to help you navigate a constantly changing marketplace. Turn their expertise, tailor-made strategies and advice into continued business success.
Personalised insights and recommendations

Personalised Advice

Get personalised information on how to interpret data and useful and effective recommendations to open up new possibilities for you to grow and focus on the big picture.
Strategic support

Growth your way

Receive targeted support that will enable you to set your business priorities and optimise your time in a seamless and streamlined way.
Strategic support

Exclusive access

Enjoy exclusive access to innovative opportunities, sales programmes and a network of consultants and resources to grow your business and boost product visibility.
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"I would 100% recommend the programme (Amazon 360) to other companies. That investment will certainly pay off, as it has in our case".

Ignacio Mañero
General Manager


of Amazon customers use Amazon to find new products or brands


brands are registered in the Brand Registry, unlocking access to our powerful tools

How can we help you grow your business?

Our coaching programme focuses on five modules. These include reducing the costs of your logistics, improving the visibility of your offers and enhancing your brand image..

In general, you'll work on two to three modules at a time with your Marketplace Consultant.

For example:
Detailed conversion rate analysis
Tailor-made recommendations to improve product pages
Identifying actions for high- and low-performing products
ASP360 pie

How have we helped other selling partners?

We care about our customers and our partners. We want you to succeed and that is why it is important for you to know how we can help you via our business partners too.
"It is an incredible programme that I 100% recommend, in the knowledge that you have to dedicate a lot of time and effort to it as well. It has a lot of potential and to make the most of it, you have to be dedicated."
Alberto di Cecco
CEO of Mr. Tronic

You sell it, we deliver it

With Fulfilment by Amazon (FBA), you store your products in our distribution centres and we pick, package and delivery them for you, and provide customer service.

Connect with ads on and off Amazon

Increase your visibility, boost sales and control costs with Amazon Ads solutions. Enjoy the benefits of CPC ads for Sponsored Products, Sponsored Brands to boost your brand and product portfolio or Sponsored View, allowing you to reach new audiences or those who have already interacted with you at some point.

Pricing and eligibility requirements

Amazon 360 costs €1600 per month + 0.3% of your total EU sales* in the previous month. The fee will be deducted monthly from your Seller Central account. The maximum monthly amount is limited to €5000.

How do I know if my business meets the eligibility requirements?
  • You must have an active and fully paid up professional selling account with
  • The programme is designed to help both brand owners and resellers on the Amazon ES store.
  • Commercial partners who want to register several Sales Accounts must fill in the application form using the email and vendor token (unique vendor identifier) for each account.
If you have any further questions, please feel free to read our frequently asked questions.
* Total sales do not include returns, delivery or other charges.
Already selling on Amazon?


1. If I'm not a brand owner, can Amazon Selling Partner 360 help me?
Yes, the programme is designed to support both brand owners and resellers in Amazon stores. The main modules you'll be working on will vary depending on your business needs.
2. Does the Amazon Selling Partner 360 programme cover my account in Spain and other stores in Europe?
Yes, your assigned Marketplace Consultant will help you to expand and grow both in Spain and in other European stores. If you have a unified account, the base fee of €1,600 will be charged once, regardless of how many European stores you have in a single account. If you have separate accounts, you can choose which accounts you would like to enrol into the programme and you will be charged separately for the accounts chosen.
3. Will the Amazon Selling Partner 360 programme help me with my growth outside of the UK and Europe?
No, we don't support growth outside of the UK and Europe, as the service we offer is just for Europe. However, we work closely with the Global Selling team and will be able to notify you of new market opportunities. Although we can't work directly with your accounts outside of Europe and the UK, your Marketplace Consultant will be able to put you in contact with teams that can support your expansion outside of the UK and the EU.
4. I have more than one account. Can I work with a single Marketplace Consultant to help me with all my accounts?
Selling partners must enrol each account in Amazon Selling Partner 360 separately. Depending on Marketplace Consultant capacity, you may or may not work with the same Marketplace Consultant for all your accounts. We'll work closely with you to determine how to best manage your multiple accounts. Please see question 2 for more information on multiple accounts.
5. I am currently working with several Account Managers at Amazon. Why should I pay for this service?
Your assigned Marketplace Consultant will help you identify gaps and opportunities to grow your business, and will also help you create a business plan to monitor your progress. Depending on your needs, you'll receive recommendations in key areas such as fulfilment, inventory, selection, conversion, merchandising, advertising and global expansion. Joining the Amazon Selling Partner 360 programme will offer you the following additional benefits: 1) We will work together on your strategic objectives, 2) We will give you holistic support as Marketplace Consultants are not focused solely on a single programme or feature, 3) You will have access to Premium Seller Support, 4) We will proactively check if there are any growth opportunities for your account (e.g. expansion, marketing, selection, pricing, etc.), and 5) Your assigned Marketplace Consultant will keep you informed of the latest beta programmes and pilots available.
6. What are the eligibility requirements for the programme?
To be eligible for the programme, your Amazon account must be a Professional account in good health and without any blocked markets. You will be added to a waiting list and, if your account is eligible, a Market Consultant will contact you.
7. How do I know if Amazon Selling Partner 360 will help my business to grow successfully?
We continuously monitor our selling partners' satisfaction and use this information to shape the future of our programme, so we encourage you to read the case studies on the positive experiences that other selling partners have had with us. Read more about businesses that have benefited from Amazon Selling Partner 360 here.
8. I'm having problems with my account, can I request support before I enrol?
Unfortunately, we are unable to support selling partners prior to enrolling in the programme; however, you do have access to Seller Support regardless of your enrolment status, so you can use this service until the official start date. Once enrolled in the programme, you will gain access to a Marketplace Consultant to support your growth, and to Premium Seller Support to help troubleshoot specific operational issues (see questions 9–11 for details). Please note that Amazon Selling Partner 360 does not provide resolution of blocking issues related to selling partner accounts. All selling partners, including those on Amazon Selling Partner 360, must follow the same appeal routes at the ASIN or account level.
Marketplace Consultant
9. Can my Marketplace Consultant help me solve existing operational problems?
The role of your Marketplace Consultant is to provide you with strategic support and not to work on operational issues. However, as the success of your business is a general objective, they will do their best to help you by contacting the relevant technical teams if you need help with operational problems.
10. Will my Marketplace Consultant help me understand the tools available to me in Seller Central?
Yes. Your Marketplace Consultant will be able to show you all the tools available to you. Let them know which information/features you are looking for and they will help you. If you'd like to learn more about Seller Central, let your Marketplace Consultant know and they will include it as a topic in the monthly review call. If it's an ad-hoc question, your Marketplace Consultant can get back to you via email.
11. Will my Marketplace Consultant support me with our Seller Central account?
No, the programme only covers support on your Selling Partner account.
12. How often will I speak to my Marketplace Consultant?
Your Marketplace Consultant will schedule a monthly call to review your business plan and help prioritise actions. Additional calls can be scheduled to help with optimising account growth and other business needs. Selling partners will have their Marketplace Consultant's email address.
13. How many accounts does each Marketplace Consultant manage?
Each Marketplace Consultant will work closely with a small group of selling partners. We limit the number of selling partners each Marketplace Consultant has so that they can focus on optimising your account and helping you to achieve your goals. We also audit this regularly, as your satisfaction is our top priority.
14. Are Marketplace Consultants Amazon employees?
Yes, all Marketplace Consultants are Amazon employees.
15. What level of experience will my Marketplace Consultant have?
All of our Marketplace Consultants receive in-depth training so they can best assist Selling Partners enrolled in Amazon Selling Partner 360 in topics such as fulfilment, inventory, selection, conversion, merchandising, advertising, global expansion and so much more.
16. How do you choose which Marketplace Consultant to assign to me?
Marketplace Consultants will be assigned to selling partners once their portfolios have been reviewed. We ensure that all Marketplace Consultants are trained to the same high standard and that each Marketplace Consultant's portfolio of selling partners is limited to ensure that are able to provide a consistently excellent service.
17. Will I have the same Marketplace Consultant throughout my time in the programme?
We cannot guarantee that your Marketplace Consultant will not change during your contract, but we value creating this relationship and getting to know the account closely, so, where possible, we will try to provide continuity with the same Marketplace Consultant.
18. What if I am dissatisfied with the level of service I am receiving from my Marketplace Consultant?
The satisfaction of our selling partners is our number-one goal. You will receive a satisfaction survey on a monthly basis, where you can flag any concerns you may have. These results are closely inspected by programme leaders to ensure that the service we are providing is first class. You also have the option to request a call with a manager at any time to review those pain points in greater detail and discuss solutions.
Promotions/merchandising and programme opportunities
19. Will my Marketplace Consultant proactively contact me to inform me about new programme opportunities?
Keeping your business goals in mind, your Marketplace Consultant will inform you about new programmes, pilots and beta versions that may help you achieve your goals.
20. What kind of support will I receive for merchandising?
Your Marketplace Consultant can advise your account on all types of Amazon deals, including Coupons, Lightning Deals, Featured Deals, and Top Deals. Deals are not guaranteed as part of your participation in Amazon Selling Partner 360, but they are a topic that your Marketplace Consultant will advise you on to drive account growth. Fees may apply to different types of deals; you do not get free or discounted merchandising for deals and promotions as part of your participation in Amazon Selling Partner 360.
21. Can my Marketplace Consultant help me set up deals?
Yes, your Marketplace Consultant can advise you on how to set up deals and show you the various different types of deals available. They can also help you develop a schedule based on your business goals and provide guidance on eligibility, which in turn should increase the likelihood that your deals will be accepted.
22. Can my Marketplace Consultant help me prepare for special events like Prime Day?
Yes, your Marketplace Consultant will help you make sure your business is ready for special events/important days. They will help you optimise your merchandising and detail pages in preparation for high-traffic events.
Programme fees and engagement
23. What is the pricing structure for Amazon Selling Partner 360?
Participation in the Amazon Marketplace 360 programme will cost you €1600/month (fixed base fee) + 0.3% (variable fee) of your total sales for the previous calendar month, including the price of the item and any delivery fees, gift wrapping or other charges for the month in which the invoice will be issued.

Example: between 1 July and 31 July 2020, Joyerías Kristin, a hypothetical seller on Amazon participating in Amazon Marketplace 360, sold €130,000 in total monthly turnover in Europe. Kristin's Jewellery would be charged €1,990 (+ taxes) on 1 August. Calculation: (€1600 + (0.003* €130,000)).

Please note that the turnover calculations are based on the total monthly turnover across Europe for the previous calendar month and therefore vary from month to month.
24. On what day of the month will I be charged?
You will be charged on the first calendar day of the month. See question 25 to find out how your fees are calculated.
You can find the fee charged in Seller Central under: Reports > Payments > Transactions > Service Fees > Premium Services Fee
25. How are my fees paid?
Fees are paid through your account balance. If the account balance is insufficient to cover the monthly fee, the remainder of the fee will be charged to the credit card on file.
26. Can I pay less if I use fewer services?
Amazon Selling Partner 360 is currently offered as a service package and cannot be separated at this time.
27. How long is the programme commitment?
The minimum commitment for Amazon Selling Partner 360 is 6 months. You can choose to continue the service at the end of the 6 months or cancel your subscription with a minimum notice period of 30 days. Amazon Selling Partner 360 reserves the right to terminate your service at any time. There is no maximum length of contract.

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