AMAZON BUSINESS
Reach millions of companies
Generally, B2B customers tend to put more in their basket and return products less frequently.
BENEFITS FOR COMPANIES
What is Amazon Business?
With Amazon Business, get access to all current Amazon customers and the additional opportunity to grow your sales with new businesses of all types and sizes.
Amazon Business provides services to organisations of all sizes, including 15% of IBEX companies, schools, universities and charities.
With Amazon Business, Spanish companies can increase their export sales throughout Europe. In fact, 50% of sales on Amazon Business.es take place outside Spain.
Selling on Amazon Business
Whether you're a small business or a large manufacturer, Amazon Business paves the way for you to transform your business through B2B e-commerce.
Reach millions of B2B customers around the world and maximise the potential of your account by using Amazon Business features to help you understand your B2B channel and tailor offers to your business needs.
AMAZON BUSINESS FEATURES
Additional Features for Amazon Business Sellers
Automatically generate invoices
Amazon invoicing solutions can be used to create and issue VAT invoices or receipts for VAT-exempt trading partners at no additional cost. You will have access to detailed reports and give customers reassurance by supporting each transaction with an invoice.
Show prices excluding VAT
The VAT calculation service calculates the VAT included in your listing price to display prices excluding VAT in your offers for business customers. Businesses tend to make purchasing decisions based on prices excluding VAT, so we'll compare prices excluding VAT if available to set the featured offer on the product detail page.
Set up business pricing and quantity discounts
Create and automate your pricing strategy just for business customers, and encourage them to buy in bulk by offering tiered quantity discounts.
Accept Requests for Quotes
Business customers can indicate the number of units they want to purchase. If you can supply the quantity they need, you can respond to those requests with a discounted offer.
Grow with recommended products
Get detailed reports on products with demonstrated high demand from business customers and boost your B2B sales. We use demand indicators, such as purchasing trends and products ordered by our growing Amazon Business customer base, to show recommended products to include in your catalogue.
Make offers exclusively to businesses
Choose to make certain products and prices available only to business customers.
HOW
Get started with Amazon Business
Amazon Business is the Amazon B2B website, offering businesses the prices, selection, and convenience of Amazon, with features and benefits designed for businesses of all sizes.
Step 1
Register as a seller
As a registered Amazon Business seller, you'll benefit from a new set of specialised features for reaching businesses.
More information on how to create a seller account.
More information on how to create a seller account.
Step 2
Upload your listings
You can add products to the catalogue on the Amazon website one by one or in large batches of products using special tools.
Step 3
Automate invoicing including VAT
Provide your tax information and our free VAT calculation service will automatically generate invoices including VAT on your behalf and will show prices excluding VAT to companies, which will help you increase your sales.
Step 4
Increase sales with specialised B2B features
Learn about and monitor your B2B performance with B2B Central, adapt your offers to businesses’ needs by offering them prices and quantity discounts and showcase your range with on-demand product recommendations
Step 5
Ship your orders and get paid
We’ll notify you when customers place an order. Use Fulfilment by Amazon and let Amazon do the shipping, or manage it yourself.
Amazon deposits payments into your bank account at regular intervals.
Amazon deposits payments into your bank account at regular intervals.
SUCCESS STORIES FROM AMAZON BUSINESS PARTNERS
We have managed to maximise our sales volume by introducing the B2B part of our business. It’s been great!Rob JuddManaging Partner, Portus Digital
Amazon Business has helped our business by bringing us a wide range of new customers who weren't previously on the platform.Russel PayneCEO, Oypla
Learn more about selling to other companies
Learn more about becoming an Amazon Business seller and learn how to reach millions of businesses around the world through a single Seller Central account.
Get in touch for more information about the various aspects involved in being a seller.
Get in touch for more information about the various aspects involved in being a seller.
FAQs
Do you have any more questions? A list of frequently asked questions can be found in the FAQ section below.
About the programme
What are the differences between Amazon Business and Selling on Amazon?
As an Amazon Business seller, you have access to all the features of a Professional seller account with Amazon.es. In addition to the Selling on Amazon features, becoming an Amazon Business Seller allows you to meet the specific needs of businesses by providing features optimised for B2B transactions, including quantity pricing, business pricing, and more.
How much does it cost to list products as an Amazon Business seller?
There are currently no additional fees for selling as an Amazon Business seller. The Selling on Amazon fee paid by sellers includes the subscription to sell to businesses.
• Monthly subscription fee, currently €39 (excl. VAT) for Professional sellers.
• Referral fees, which vary according to the category. For more information, see the fee table.
• Monthly subscription fee, currently €39 (excl. VAT) for Professional sellers.
• Referral fees, which vary according to the category. For more information, see the fee table.
If I am an Amazon Business seller, who will be able to buy my products?
As an Amazon Business seller, you'll enjoy all the privileges of a Professional seller account, with access to millions of customers across all Amazon categories. You'll also be able to reach businesses directly with a set of exclusive features, including the option to restrict listings to businesses only. Millions of businesses across various industries purchase the products they need on the Amazon Business website.
How can I join the Amazon Business Seller Programme?
Businesses that sign up for a Professional seller account through Amazon Business will enjoy the benefits of the Amazon Business Seller Programme after registration is complete.
Existing sellers with a Professional seller account can join at no additional cost.
Parcel delivery through third parties
How do Amazon Business sellers fulfil orders?
You can use one of three methods to fulfil orders placed on the Amazon Business website:
1. Fulfilment by Amazon: Amazon fulfils orders and products are shipped from state-of-the-art Amazon fulfilment centres. Orders fulfilled through Fulfilment by Amazon earn Prime status.
2. Merchant fulfilment: As the name suggests, you fulfil orders directly from your premises, in accordance with Amazon Business packaging requirements. Prime status does not apply to seller-fulfilled orders.
3. Hybrid approach: Many organisations use a mixed fulfilment strategy, shipping certain products directly and others through Fulfilment by Amazon.
1. Fulfilment by Amazon: Amazon fulfils orders and products are shipped from state-of-the-art Amazon fulfilment centres. Orders fulfilled through Fulfilment by Amazon earn Prime status.
2. Merchant fulfilment: As the name suggests, you fulfil orders directly from your premises, in accordance with Amazon Business packaging requirements. Prime status does not apply to seller-fulfilled orders.
3. Hybrid approach: Many organisations use a mixed fulfilment strategy, shipping certain products directly and others through Fulfilment by Amazon.
Does Amazon offer a shipping management service for sellers?
Yes, if you decide to manage your shipments yourself, you can contact Amazon Shipping here. Explore the Amazon Shipping service to ship your parcels directly to your customers.
VAT Calculation Service
What are the benefits of enrolling in the VAT Calculation Service?
Amazon's VAT Calculation Service provides business partners with tax calculation, VAT invoicing, and a reporting function on transaction tax calculations.
When you enrol in our VAT Calculation Service, Amazon Business partners will be able to display prices with exclusive VAT for Amazon Business customers and their offers will receive the “Downloadable VAT Invoice” badge indicating the commitment to business billing.
When you enrol in our VAT Calculation Service, Amazon Business partners will be able to display prices with exclusive VAT for Amazon Business customers and their offers will receive the “Downloadable VAT Invoice” badge indicating the commitment to business billing.
Is there an additional fee for enrolling and using the Amazon VAT Calculation Service?
No, Amazon's VAT Calculation Service is available to all sellers as long as they meet the basic enrolment criteria.
Is it mandatory to have a VAT registration number to join the Amazon VAT Calculation Service?
Yes, sellers are required to provide at least one valid European Union VAT registration number to sign up for the service.
Sellers are required to provide all European VAT registration numbers associated with their company, including VAT registration numbers for the countries in which they store inventory, for example, as part of the Fulfilment by Amazon programme. Storing Fulfilment by Amazon units in a country outside your home country entails additional VAT registration and reporting obligations on your company's part. For advice, consult your local tax advisor, if necessary.
Sellers are required to provide all European VAT registration numbers associated with their company, including VAT registration numbers for the countries in which they store inventory, for example, as part of the Fulfilment by Amazon programme. Storing Fulfilment by Amazon units in a country outside your home country entails additional VAT registration and reporting obligations on your company's part. For advice, consult your local tax advisor, if necessary.
€39 per month (excluding VAT).
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