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Introduction
This page is designed to help you create and register your professional account seamlessly.
The registration process is available in different languages. If you wish to change the
default language, click on the bottom left-hand corner of the registration page.
Amazon continuously updates its website design to provide a better seller experience, so you may see a slightly different interface than the image of the guide used in this article.
The registration process is available in different languages. If you wish to change the
default language, click on the bottom left-hand corner of the registration page.
Amazon continuously updates its website design to provide a better seller experience, so you may see a slightly different interface than the image of the guide used in this article.
Note
Please note that, once completed, each step of the registration process is irreversible and it will no longer be possible to return to the previous step to amend the information. Please check the information you have entered carefully and continue with the next step only when you are sure that everything has been entered correctly.
Amazon Global Selling offers a range of guides via email to sellers with a registered account. We encourage you to regularly check your inbox for the email account that you have registered your Amazon account with to ensure that Amazon emails are not classified as spam. Sellers who choose not to receive our emails will not receive guides via email.
1. Create an Amazon seller account in the USA
Several things to keep in mind
The Amazon registration experience allows sellers to register once and open their account on multiple websites. This means that by completing a registration and verification process, you'll be ready to start selling on any Amazon store in the world from the same account.
To sell on Amazon.es, you'll need to provide certain documents and information to register. Documents handy to facilitate the registration process. These are: We recommend that you have the most common documents you'll need:
To sell on Amazon.es, you'll need to provide certain documents and information to register. Documents handy to facilitate the registration process. These are: We recommend that you have the most common documents you'll need:
Valid government-issued ID document or passport
Bank account or credit card statement
Company registration documents
2. Register an Amazon seller account in the USA
Business information
1. Select the country in which your company's licence was issued
The first information you'll need to provide is where the company is officially registered. To do so, please select one of the locations from the drop-down list.
2. Select the type of business
Not all companies operate the same way. Select the type of business according to the structure of your company.
There are six options to choose from:
State-owned company
Publicly traded company
Private company (such as limited company, corporation or international sole proprietor)
Charity organisation (an incorporated or unincorporated tax-exempt entity)
Sole proprietorship
Individual
3. Please enter the name of your company
After you have selected the type of business, enter the name of your company. This name is the legal name you gave your business when you registered it with the relevant government office.
4. Provide your legal business address and company registration number
Important:
Please provide your company's legal address. This address must match the one on the company's registration document and may be used to send a postcard for address verification purposes. This address cannot be changed until the verification is complete.
Make sure the location and type of business are correct. Once this information has been saved, you will not be able to edit it until you have successfully completed the registration. If you entered these details incorrectly, you'll need to start the registration with a different email address.
Seller information
To register a selling account in the United States, the primary contact or legal representative must provide their details in the "Primary Point of Contact Information" section. It is important to note that the same person must complete the verification process and submit the relevant documents. See sections 3 and 4 for more details.
Make sure that the information entered matches your personal documents (passport/driver's licence, ID document).
If your proof of identity document does not have an expiry date, you can enter a fictitious date that is three months from the date of request.
Confirm whether the details of the POC belong to a) the beneficial owner or b) the legal representative of the business.
Confirm that you will proactively update beneficial ownership information if there are any changes. Sellers must keep their business contact information up to date so that we can contact them if necessary. To edit your business contact information, see the "Seller information” section.
Payment information
Bank details
This will be used to facilitate money deposits and withdrawals between your bank account and your Amazon Payments account.
- Your bank account must be in the name of the primary point of contact or the company name provided to Amazon.
- To verify your bank account, you'll need to have your online banking credentials or provide Amazon with a bank statement.
Credit card information
This will be used for your monthly fee payment.
- The credit card holder doesn't need to be the same person as the account holder.
- The address you provide must match the one registered to your credit card.
- If you selected the wrong selling plan, you can change it after completing the registration.
Store and product information
- The name of the store will be shown to customers on your Amazon listing. After completing the verification, you can edit your store name by going to "Settings" -> "Account Information" in Seller Central.
- Manufacturers or brand owners will be asked if they own a trademark registered with the government for branded products they want to sell on Amazon.
- Enter your store and product information. To learn more about product barcodes (UPC/EAN), click here.
3. Seller Identity Verification (SIV)
The person registered in the point of contact section must provide the following documents to verify their identity:
- Identity document: Upload a copy of the government-issued identity document that you selected for verification.
- Proof of residence: Upload a bank statement (current account, savings account or loan statement).
Important:
Before submitting the relevant documents, review the document requirements based on your business location here.
Important — Bank statements
- The name mentioned on the account statement must match the business name or contact name provided during registration.
- If the identity document provided does not match your country of residence, make sure that the proof of address is issued in your country of residence.
- You may redact the account number and monetary amounts, but the rest of the document must be visible.
- The document must have been issued within the last 180 days.
- Accepted formats are *.png, *.tiff, *.tif, *.jpg, *.jpeg, and *.pdf.
- Electronic statements are accepted, but they must not be altered (for example, not cropped).
4. In-Person Verification (IPV) guide
Instant Call Identity Verification (using IPV)
The primary point of contact registered with the account will receive a request to make a video call to complete the verification. Our representative will meet with you to review the original documents you uploaded, as well as to review the information you submitted during registration.
1.
Select your preferred language for the video call.
2.
Join the next available video call. Alternatively, you can book an appointment at a later date.
3.
What you need to prepare for IPV: Read more here.
What happens after your call?
Amazon will review your case internally and may contact you within two business days if any further clarification is needed.
If you missed your original appointment, you'll receive a notification when you open Seller Central. Please schedule a new appointment and make sure you attend on time.
If you missed your original appointment, you'll receive a notification when you open Seller Central. Please schedule a new appointment and make sure you attend on time.
5. Postcard Address Verification (using OTP)
Address verification
Amazon may verify your business address by sending a unique code to your business address.
1.
You can track the status and estimated delivery date of your postcard in Seller Central.
2.
Once you have received the postcard, enter the code in the corresponding field.
Important — Address verification
- Please don't enter fake OTP codes. You only have 3 attempts to enter the correct OTP.
- Once you have used your 3 attempts, you may not be able to continue with the registration. If that happens, you'll need to open a new account.
6. Account setup
You're one step closer to selling on Amazon!
After you pass the Seller Identity Verification (SIV), you'll be able to access Seller Central. On the home page, you'll see two notifications prompting you to take action.
Deposit method
Your deposit method is missing, invalid or not assigned
A valid deposit method assigned to the current Amazon website is required to use your Amazon seller account and receive payments.
Add or update deposit method
Warning
You must provide tax information
To open your Amazon seller account, you must provide your tax information.
Provide tax information
It's important that you complete all of the required actions before you start listing your products on Amazon. If you don't complete this step, customers won't be able to see any of your listings.
FAQs
How can I update my payment method?
A valid deposit method is required so you can start listing your products in your Amazon store and receive payments.
Your bank account must be in the name of the primary person of contact or the name of your business provided to Amazon. To verify your bank account, you'll need your online banking credentials or provide Amazon with a bank statement.
- Step one: Assign the deposit method to the Amazon store where you want to sell.
- Step two: Fill in the details of the bank account in which you want to receive your payments.
How can I update my tax information?
Regardless of the number of business transactions in a calendar year, all Amazon.com sellers must complete the tax information interview (this includes foreign sellers or non-US taxpayers). Before you start selling on Amazon.com, you'll need to complete this step.
To provide your information to Amazon, go to your seller account information and click on Tax Information. We'll guide you through the process to enter your tax information and validate your W-9 or W-8BEN form. The answers you provide in the tax interview will determine which IRS (Internal Revenue Service) form applies to you.
To provide your information to Amazon, go to your seller account information and click on Tax Information. We'll guide you through the process to enter your tax information and validate your W-9 or W-8BEN form. The answers you provide in the tax interview will determine which IRS (Internal Revenue Service) form applies to you.
Important — Tax Information Interview
- Before you begin the tax information interview, remember to read through the guide and frequently asked questions.
- You can hover over the information symbol in the tax information section of your seller account for more information.
What happens next?
After you update your tax identity information, the information provided will show as pending validation in the Legal Entity section of your account information page. If we discover that your information doesn't match IRS records, we'll send you an email with instructions on how to proceed.
Find our comprehensive registration guide here.
Find our comprehensive registration guide here.
Ready to sell with Amazon?
Start selling in a store that more customers trust using high-impact tools and services.
€39 (excluding VAT)/month plus additional selling fees
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