Boost your startup with Amazon Launchpad

Thank you for your interest, but we are not accepting applications at the moment. Thanks for your understanding.
Amazon Launchpad

What is Amazon Launchpad?

Finding a place on the market for an innovative or sustainable product can be a very difficult challenge, especially in the beginning. That's why we want to help you. Amazon Launchpad is a business accelerator programme that offers premium benefits to help entrepreneurs, SMEs and startups launch and boost sales of their unique, innovative or sustainable products on Amazon. Thousands of cutting-edge brands around the world have taken advantage of Amazon Launchpad's customer engagement tools, merchandising and strategic support to improve visibility and increase online sales.

What are the benefits of Amazon Launchpad?

Strategic support

Business strategy support

Someone with experience in the field will help guide you to accelerate your company's sustainable growth

Identify gaps and opportunities to grow your business. We'll help you set specific goals, create listings, improve detail pages, and optimise your account. You're in control: most of our training and resources are accessible online at any time. We'll be by your side to monitor your success and provide both personalised advice and technical support that will lead you to success and help you become self-sufficient.
Customer engagement tools

Tools for customer loyalty

Access premium tools to get closer to your customers

Take advantage of our digital marketing services and tools, like A+ Premium, or quality reports on the product page to better convince and inform your customers. These tools will help you increase the traffic and conversion rates of your pages. We also help you develop an advertising strategy that includes limited free offers, discounts on coupon rates and optimisation of sponsored product campaigns (subject to conditions). And let's not forget about the cloud, as we offer you AWS credits to help you grow with the digital transformation of your business.
Amazon merchandising

Visibility on Amazon

Showcase your unique product offering and use the storefront of all Amazon stores

Present your brand in specific storefronts visible throughout Europe and the United Kingdom. Be part of the most prominent advertising events on Amazon, enjoy limited free offers and space for your products on Amazon's home page. Take advantage of Amazon's invitation-only PR and marketing initiatives, that have been designed to help turn startups into best-selling companies.
Amazon Global Expansion

Global expansion

Expand internationally in nine different countries

Amazon Launchpad offers you support to expand to new regions both outside and within Europe. Language barriers will no longer be a problem, thanks to our free translation services that will help you sell across Europe and the United Kingdom.

Be inspired by Amazon Launchpad entrepreneurs

With our business accelerator programme, we have been able to help brands from all types of product categories to share their great ideas with millions of Amazon customers, from beauty to electronics, health, home, food and footwear.

How much does the Amazon Launchpad service cost?

Amazon Launchpad sellers pay an incremental 5% referral fee, in addition to the standard referral fee for each product sold. The additional fee applies to all account sales and is charged on the total sum the buyer pays for the product, including all applicable taxes and duties.


Who is Amazon Launchpad for?
Prior to including startups and SMEs in the Amazon Launchpad programme, we study the products they offer on a case by case basis. We are looking for innovative brands from any product category, with a brand story and a unique selling point, who want to optimise their potential.
I'm already an Amazon seller, can I sign up?
Thank you for your interest, but we are not accepting applications at the moment. Thanks for your understanding.
Do I need to reapply if I'm already part of the Amazon Launchpad programme in another country?
If you participate in the programme through one of our three North American stores (,,, our Australian store ( or our Indian store (, you must re-apply to participate in Amazon Launchpad Europe. However, if you participate in the Amazon Launchpad startup accelerator through the United Kingdom (, you automatically participate in the six European Amazon stores (,,,,,, so there is no need to apply again. You can find more information about international sales on Amazon here.
How do customers find my products on Amazon Launchpad?
The Amazon Launchpad entrepreneur support programme has specialised storefronts in the specific Amazon stores in the countries where the businesses participating in Amazon Launchpad offer their products (,,,,, Our account management and SME digital marketing teams also work closely with you to continuously improve the presence of your products. In addition, the products work like any other product that is advertised on Amazon, so if customers search for your products, they will find them immediately.
How long is the program?
The programme requires a one-year commitment. After this period, your participation will be automatically extended. If you want to leave the startup accelerator, you must inform us by email at least 30 days before the deadline expires.
Where can I get more information about Amazon Launchpad?
Submit an application to join the entrepreneur support programme and our team will contact you to provide you with all the information you need. If you prefer, you can also have a look at our Amazon Launchpad help page in Amazon Seller Central or in Amazon Seller University.
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