Freda Health
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"What appealed to me most about Amazon Launchpad was that you have an expert on hand to help answer any questions that you want to ask Amazon."
Afsaneh Parvizi-Wayne
Founder, Freda Health
About the brand
My name is Afsaneh Parvizi-Wayne, and I am the founder of Freda Health. We launched Freda in January 2018. We sell organic menstrual pads and tampons made in a sustainable and chemical-free way. Recently, we launched thin pads for stress incontinence.
What are some of the biggest challenges your company is facing?
In contrast to other start-ups, the main challenge for Freda was to find its unique positioning in the field of women's health, especially in regard to the topic of menstruation and overcoming certain taboos.
Another major challenge was to develop a strong brand presence. How do you publicise a product that is only available online or digitally?
Another major challenge was to develop a strong brand presence. How do you publicise a product that is only available online or digitally?
What drew you to Amazon Launchpad?
What drew me to Amazon Launchpad was the possibility of having a multi-skilled expert colleague on hand to help answer any questions that we wanted to ask.
We also use Amazon Launchpad as a way to educate, so we are raising awareness that women's health doesn't have to be a taboo subject. Amazon is the best megaphone for us.
We also use Amazon Launchpad as a way to educate, so we are raising awareness that women's health doesn't have to be a taboo subject. Amazon is the best megaphone for us.
How has Amazon Launchpad helped your brand?
The impact of Amazon Launchpad has been excellent for brand positioning and immediate results. Amazon Launchpad's customer review programme, Vine, is a great way to tweak your product offering on Amazon.
Amazon also introduced the Climate Pledge Friendly badge for certified companies like ours, which helps give credibility to our brand.
Amazon also introduced the Climate Pledge Friendly badge for certified companies like ours, which helps give credibility to our brand.
The impact of Amazon Launchpad has been excellent for brand positioning and immediate results. Amazon Launchpad's customer review programme, Vine, is a fantastic way to tweak your product offering on Amazon.Afsaneh Parvizi-WayneFounder, Freda Health
Freda Health
LOCATION
United Kingdom
SECTOR
Health and personal care
LAUNCH YEAR OF AMAZON LAUNCHPAD:
2021
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