Reduced 2026 fees = bigger margins. See what you saveReduced 2026 fees = bigger margins. See what you saveFulfilled by Merchant
Fulfil orders from your warehouse with faster, cheaper and more accurate deliveries.
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Why choose “Fulfilled by Merchant”?
The “Fulfilled by Merchant” service offers a range of solutions that give you the freedom to manage your inventory and deliveries precisely and efficiently. With “Fulfilled by Merchant”, you can access superior shipping options that ensure fast and reliable delivery, and you can protect the health of your sales account from delivery-related issues. Use it for your entire catalogue or in combination with “Fulfilment by Amazon” (FBA) to tailor your business strategy.
Customise fulfilment and improve delivery
Set your own shipping rates, capacity limits, and handling and transit time, or use Shipping Settings Automation to calculate delivery dates that are faster and reliable, which can lead to increased sales.
Ensure order processing best practices
With Amazon Buy Shipping, you can buy shipping labels from major carriers, either individually or in batches, ship and confirm your orders, and track your shipments. Buy Shipping ensures that your products are delivered to your customers using a trusted network of carriers at competitive prices.
Offer Prime and Premium Shipping
Premium Shipping allows you to start shipping quickly. You can choose in which regions you want to offer 1-2 day delivery and at what shipping rate. Advanced sellers can sign up forSeller Fulfilled Prime and earn the Prime badge on their products while shipping from their own warehouse.
Fulfil speciality products
Store, pack and ship items you prefer to fulfil yourself. Or sell heavy or bulky products, slow-moving inventory, or temperature-sensitive products that cannot be sold through FBA.
Simplify returns and refunds
Handle returns and refunds efficiently with Seller Central tools, while providing direct customer support. Merchant Fulfilled orders allow you to personalise the post-purchase experience.
Ready to get started?
Step 1: Register for an Amazon seller account
Register for a seller account or sign in to Seller Central if you already have one. We recommend that you use a Professional Seller Account to take advantage of the full range of services.
Step 2: List your products
Match your offers with existing product listings in the Amazon store or create new product detail pages for products that are not yet in our catalogue.
If you own a brand, you can register it with Amazon before adding it to the list to unlock a set of additional selling tools and protection benefits.
If you own a brand, you can register it with Amazon before adding it to the list to unlock a set of additional selling tools and protection benefits.
Step 3: Configure shipping and returns settings
You can use settings and templates to set handling and transit times and a capacity limit to fit your operations.
You can also use Shipping Settings Automation and Automated Handling Time to optimise the delivery dates shown to customers. Consider setting a cancellation deadline to reduce the number of order cancellation requests you receive from buyers.
You should check your returns settings and make the necessary adjustments to ensure they comply with Amazon's return policies.
You can also use Shipping Settings Automation and Automated Handling Time to optimise the delivery dates shown to customers. Consider setting a cancellation deadline to reduce the number of order cancellation requests you receive from buyers.
You should check your returns settings and make the necessary adjustments to ensure they comply with Amazon's return policies.
Step 4: Manage inventory and fulfil customer orders
Use Manage Inventory to update information about products and offers.
When you receive an order from a customer, you can review it, confirm the shipment and provide tracking information using “Manage Orders”. Be sure to confirm the shipment within the indicated handling time.
You can also purchase and print shipping labels for customer orders using Amazon Buy Shipping. Your order will be confirmed and tracked automatically. If you prefer, you can use our shipping API or other multichannel integrators to Buy Shipping from Amazon. Or consider purchasing labels directly through Amazon Shipping for ground shipping services.
When you receive an order from a customer, you can review it, confirm the shipment and provide tracking information using “Manage Orders”. Be sure to confirm the shipment within the indicated handling time.
You can also purchase and print shipping labels for customer orders using Amazon Buy Shipping. Your order will be confirmed and tracked automatically. If you prefer, you can use our shipping API or other multichannel integrators to Buy Shipping from Amazon. Or consider purchasing labels directly through Amazon Shipping for ground shipping services.
Step 5: Manage cancellations, returns, refunds and customer service
Periodically check for cancellations requested by buyers using the “Manage Orders” function.
Returns Authorisation: we automatically authorise all return requests that comply with our policy. Returns requests from customers that do not comply with Amazon's returns policy or that are exempt by category are sent to you for review. You must respond to all returns requests within 24 hours using Manage Returns.
Returns label: You must provide a pre-paid return label or a returnless refund for all returns requests, in accordance with our policies. We automatically enrol sellers in our pre-paid return label programme to ensure compliance.
Returns Authorisation: we automatically authorise all return requests that comply with our policy. Returns requests from customers that do not comply with Amazon's returns policy or that are exempt by category are sent to you for review. You must respond to all returns requests within 24 hours using Manage Returns.
Returns label: You must provide a pre-paid return label or a returnless refund for all returns requests, in accordance with our policies. We automatically enrol sellers in our pre-paid return label programme to ensure compliance.
Want to simplify post-order management? Let us take care of it with CSBA
Customer Service By Amazon (CSBA) is a paid-for service where Amazon provides customer service on your behalf for Fulfilled by Merchant orders. We will direct all customer inquiries about these orders to Amazon Customer Services so that you don't have to handle them. You'll receive a 90-day free trial after you join Customer Service By Amazon for the first time. After the 90-day free trial of Customer Service By Amazon, you will pay a per-unit fee on a performance basis, although you can cancel at any time and may be eligible for free or discounted fees if you maintain a valid tracking rate (VTR).
Or, use the Buyer-Seller Messaging Service to communicate with buyers so that you can complete orders or respond to customer service inquiries.
Customer Service By Amazon (CSBA) is a paid-for service where Amazon provides customer service on your behalf for Fulfilled by Merchant orders. We will direct all customer inquiries about these orders to Amazon Customer Services so that you don't have to handle them. You'll receive a 90-day free trial after you join Customer Service By Amazon for the first time. After the 90-day free trial of Customer Service By Amazon, you will pay a per-unit fee on a performance basis, although you can cancel at any time and may be eligible for free or discounted fees if you maintain a valid tracking rate (VTR).
Or, use the Buyer-Seller Messaging Service to communicate with buyers so that you can complete orders or respond to customer service inquiries.
Step 6: Monitor your shipping performance
Use the logistics dashboard to track your performance, comparing promised and actual delivery times to diagnose deficiencies and help increase sales.
Also be sure to check your performance regularly using the Account Health dashboard. You can track your order defect rates, late shipments, pre-fulfilment cancellations and valid tracking. You can also confirm your compliance with Amazon's key policies.
Also be sure to check your performance regularly using the Account Health dashboard. You can track your order defect rates, late shipments, pre-fulfilment cancellations and valid tracking. You can also confirm your compliance with Amazon's key policies.
Step 7: Deliver Faster with Seller Fulfilled Prime and Premium Shipping
When your performance meets Amazon's requirements, you can offer one- and two-day shipping through Premium Shipping and Seller Fulfilled Prime. With Seller Fulfilled Prime, you'll ship directly from your warehouse and display the Prime badge that customers trust, making it the ideal solution for eligible products with approved carriers.
FBM Tools and Programmes
Reach more loyal Amazon customers
Seller Fulfilled Prime
Seller Fulfilled Prime allows you to deliver Prime orders directly from your own warehouse to domestic Prime customers. You are committed to offering one-day delivery at no additional cost for Prime customers and standard delivery for non-Prime customers. After completing the Seller Fulfilled Prime trial period, your products will be eligible for Prime, increasing your visibility to millions of Amazon customers.
Check out the performance requirements and submit your request now.
Check out the performance requirements and submit your request now.
Sign up for Premium Shipping
Customers love fast deliveries and are more likely to buy products that have a faster estimated delivery time.
Premium Shipping allows you to offer customers one-day or two-day delivery options with tracking.
These fast delivery options can help you increase the chances of your offers appearing on Amazon product detail pages and can help improve the customer experience by communicating a clear delivery date.
To get started, find out if you qualify for Premium Shipping and then activate the options available in the shipping settings. See the full list of approved carriers for Premium Shipping options here.
Become eligible for Prime on your offers and offer customers same-day, one-day and two-day shipping.
Premium Shipping allows you to offer customers one-day or two-day delivery options with tracking.
These fast delivery options can help you increase the chances of your offers appearing on Amazon product detail pages and can help improve the customer experience by communicating a clear delivery date.
To get started, find out if you qualify for Premium Shipping and then activate the options available in the shipping settings. See the full list of approved carriers for Premium Shipping options here.
Become eligible for Prime on your offers and offer customers same-day, one-day and two-day shipping.
Attract customer interest with attractive offers
Establish faster and more accurate delivery times
Amazon provides the estimated delivery time to buyers on the offer listing and payment pages. This is the estimated time between the time the buyer places the order and the date of delivery of the order. Displaying fast and accurate delivery estimates helps ensure a good customer experience and can improve sales.
Total delivery time = handling time + transit time (+ public holidays)
The handling time is the time that elapses between the time the buyer places the order and the time you deliver the order to the delivery service. You have three main options for setting your handling time.
- Default handling time: this is set at the account level and will apply to all your products by default, unless you change it. Using Automated Handling Time to adjust handling time based on historical shipping performance.
- Product level handling time: set for specific SKU/ASINs.
- Automated Handling Time: simply enable Automated Handling Time and the system will automatically set the appropriate handling times for each of your products.
Shipping Settings Automation
Shipping Settings Automation can help you quickly create shipping templates with multiple delivery regions and transit times applicable to each delivery region. Amazon will dynamically calculate the transit time from your shipping location to the customer's location by applying the applicable transit time of the shipping service used by the carrier.
For all orders shipped with a shipping template where SSA is active, negative customer feedback will be removed if:
For all orders shipped with a shipping template where SSA is active, negative customer feedback will be removed if:
- You used one of the shipping methods specified in the shipping template.
- You made the shipment on time
- The negative feedback refers to a delay in delivery.
Offer free shipping
Customers are more likely to buy products that include free shipping. In fact, free shipping can increase your sales by up to 12.4%*. You'll have a better chance of winning the Featured Offer when you offer free shipping.
*Average based on a 2020 study on the increase in sales of offers with free shipping compared to identical offers with paid shipping, but with the same total price (item price + shipping costs). Additional benefits derived from a lower total price are excluded. The study included markets in the United Kingdom, Germany, France, Italy and Spain. The specific increase in ASIN may vary.
Ensure best order processing practices to satisfy customers
Add valid tracking codes to your orders
Tracking codes allow customers to know where their orders are located and when they can expect to receive them.
Providing a valid tracking code for your orders can help you reduce contact with buyers and lost shipments. Adding tracking information to your self-fulfilled orders can also help you improve your Valid Tracking Rate.
Watch this video to learn how to upload tracking codes.
Providing a valid tracking code for your orders can help you reduce contact with buyers and lost shipments. Adding tracking information to your self-fulfilled orders can also help you improve your Valid Tracking Rate.
Watch this video to learn how to upload tracking codes.
Using Amazon's Buy Shipping services
Amazon Buy Shipping allows sellers to buy and print shipping labels in one place, while getting great rates for major carriers. You'll also enjoy greater protection for delivery claims.
Help protect your performance metrics
Negative customer feedback: if you ship on time with tracking through Buy Shipping and the buyer leaves a comment about the seller related only to delayed or undelivered packages, you can request that the comment be reviewed.
A-to-z Guarantee Claims: if you use Amazon's Buy Shipping services and ship on time, you'll be protected against A-to-z Guarantee claims if a customer reports problems with delivery.
A-to-z Guarantee Claims: if you use Amazon's Buy Shipping services and ship on time, you'll be protected against A-to-z Guarantee claims if a customer reports problems with delivery.
Get ready for Seller Fulfilled Prime
You must use Buy Shipping for at least 98% of Seller Fulfilled Prime products. For more information, see Seller Fulfilled Prime. Using Buy Shipping for all your orders can help you make the transition to Seller Fulfilled Prime more quickly. For more information, see Seller Fulfilled Prime.
Save time when buying shipping
Bulk shipping: purchase labels in batches of up to 100 orders at a time.
Simplify your after-sales service to ensure efficiency for both you and our customers
Check the status of your Amazon Pre-paid Return Label (APRL) programme
Returns with APRL provide a superior customer experience and help you save time. Check whether you are enrolled in APRL; if not, enrol to enable Amazon to automatically authorise all domestic returns that comply with Amazon's return policy and provide customers with pre-paid return shipping labels on your behalf. You can request pre-paid returns exemptions for certain products in your inventory and then provide pre-paid returns labels to your customers yourself.
Offer returnless refunds
Returnless refunds are an optional feature that can help you save costs and reduce contacts with customers.
When you sign up, you can automatically issue customers a full refund without needing them to return the item they purchased. This will only happen when the criteria you define are met.
To get started, go to Seller Central -> Returns Settings -> Returnless Refunds tab and click “Add a New Rule”, or fill out and upload the “Returns Attribute Overrides” template to enrol specific products from your inventory.
When you sign up, you can automatically issue customers a full refund without needing them to return the item they purchased. This will only happen when the criteria you define are met.
To get started, go to Seller Central -> Returns Settings -> Returnless Refunds tab and click “Add a New Rule”, or fill out and upload the “Returns Attribute Overrides” template to enrol specific products from your inventory.
Customer Service By Amazon
Customer Service By Amazon (CSBA) is a paid-for service where Amazon provides customer service on your behalf for Fulfilled by Merchant orders. We will direct all customer inquiries about these orders to Amazon Customer Services so that you don't have to handle them. You'll receive a 90-day free trial after you join Customer Service By Amazon for the first time. After the 90-day trial period, you will be charged a fee for each FBM unit shipped, based on your customer service performance. You can unsubscribe from CSBA at any time.
FAQs
What is “Fulfilled by Merchant”?
“Fulfilled by Merchant” is a set of solutions that helps you save time and money when you fulfil customer orders yourself. Get great shipping rates and offer customers fast and reliable delivery, while enjoying greater account health protection against delivery-related claims.
Use “Fulfilled by Merchant” solutions for all the products you sell, or use them for selected products while selling others through Fulfilment by Amazon (FBA).
Use “Fulfilled by Merchant” solutions for all the products you sell, or use them for selected products while selling others through Fulfilment by Amazon (FBA).
Why should I use the “Fulfilled by Merchant” services?
There are many reasons to use “Fulfilled by Merchant”:
1) Establish fast handling times and use Shipping Settings Automation to calculate shorter and more accurate delivery dates, and Automated Handling Time to automatically calculate accurate handling times based on your ASIN-level fulfilment performance history, ensuring more accurate delivery dates for customers. These better delivery dates can lead to increased sales.
2) Buy shipping labels with Amazon Buy Shipping to get pre-negotiated shipping rates.
3) Offer fast shipping with Prime and Premium options: meet the performance requirements to be eligible for Premium Shipping or Seller Fulfilled Prime, allowing you to offer deliveries in one or two days. With Seller Fulfilled Prime, ship directly from your warehouse while displaying the Prime badge, committing to free one-day deliveries for Prime customers. These programmes help maintain Amazon's high delivery standards and can increase the visibility and sales of your products.
4) Store, pack and ship the items you prefer to fulfil yourself. Sell heavy or bulky products, low-turnover inventory or temperature-sensitive products that cannot be sold through FBA.
5) Use tools to expedite returns and refunds, and contact buyers when they have questions or need help. Fulfilled by Merchant can be an opportunity to add a personal touch to the post-order experience.
6) Customer Service By Amazon (CSBA): You'll enjoy a 90-day free trial after you join Customer Service By Amazon for the first time. After the 90-day trial period, you will be charged a fee for each FBM unit shipped, based on your customer service performance. You can unsubscribe from CSBA at any time. If you meet the Valid Tracking Rate (VTR), you may also be entitled to free or discounted CSBA rates.
1) Establish fast handling times and use Shipping Settings Automation to calculate shorter and more accurate delivery dates, and Automated Handling Time to automatically calculate accurate handling times based on your ASIN-level fulfilment performance history, ensuring more accurate delivery dates for customers. These better delivery dates can lead to increased sales.
2) Buy shipping labels with Amazon Buy Shipping to get pre-negotiated shipping rates.
3) Offer fast shipping with Prime and Premium options: meet the performance requirements to be eligible for Premium Shipping or Seller Fulfilled Prime, allowing you to offer deliveries in one or two days. With Seller Fulfilled Prime, ship directly from your warehouse while displaying the Prime badge, committing to free one-day deliveries for Prime customers. These programmes help maintain Amazon's high delivery standards and can increase the visibility and sales of your products.
4) Store, pack and ship the items you prefer to fulfil yourself. Sell heavy or bulky products, low-turnover inventory or temperature-sensitive products that cannot be sold through FBA.
5) Use tools to expedite returns and refunds, and contact buyers when they have questions or need help. Fulfilled by Merchant can be an opportunity to add a personal touch to the post-order experience.
6) Customer Service By Amazon (CSBA): You'll enjoy a 90-day free trial after you join Customer Service By Amazon for the first time. After the 90-day trial period, you will be charged a fee for each FBM unit shipped, based on your customer service performance. You can unsubscribe from CSBA at any time. If you meet the Valid Tracking Rate (VTR), you may also be entitled to free or discounted CSBA rates.
How can I get started with Fulfilled by Merchant?
a) To start using Fulfilled by Merchant,register for a seller account or sign in to Seller Central if you already have one. We recommend that you use a Professional Seller Account to take advantage of the full range of services.
b) Next, you will need to list your products. Match your offers with existing product listings in the Amazon store or create new product detail pages for products that are not yet in our catalogue. Learn more about listing products.
c) After listing, you can use the Seller Central settings and templates to define handling time, transit time and capacity limit to suit your operations. You can also use Shipping Settings Automation and Automated Handling Time to optimise the delivery dates shown to customers.
d) When you receive an order from a customer, you can review it, confirm the shipment and provide tracking information using “Manage Orders”. Be sure to confirm the shipment within the indicated handling time.
e) You can also purchase and print shipping labels for customer orders using Amazon Buy Shipping. Your order will be confirmed and tracked automatically. If you prefer, you can use our shipping API or other multichannel integrators to Buy Shipping from Amazon. Or consider purchasing labels directly through Amazon Shipping for ground shipping services.
b) Next, you will need to list your products. Match your offers with existing product listings in the Amazon store or create new product detail pages for products that are not yet in our catalogue. Learn more about listing products.
c) After listing, you can use the Seller Central settings and templates to define handling time, transit time and capacity limit to suit your operations. You can also use Shipping Settings Automation and Automated Handling Time to optimise the delivery dates shown to customers.
d) When you receive an order from a customer, you can review it, confirm the shipment and provide tracking information using “Manage Orders”. Be sure to confirm the shipment within the indicated handling time.
e) You can also purchase and print shipping labels for customer orders using Amazon Buy Shipping. Your order will be confirmed and tracked automatically. If you prefer, you can use our shipping API or other multichannel integrators to Buy Shipping from Amazon. Or consider purchasing labels directly through Amazon Shipping for ground shipping services.
What is Amazon's returns policy?
Check our returns policy at any time.
Resource videos
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