Prime Day

For Amazon sellers, Prime Day is more than just a sales boost: it's a great way to build awareness and gain traction on new products.
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€39 per month (excluding VAT).
Prime Day
Velites Sport
We are a sports brand for the CrossFit market. We began selling on Amazon in 2016. Prime Day has always been an opportunity to raise awareness of our brand and allows us to reach an audience that would otherwise be very difficult to reach. It’s also an opportunity to make the most of Amazon's marketing investment!
Velites SportSelling partner

Why create a deal for Prime Day?

In 2022, Prime members purchased more than 300 million items worldwide, making it the largest Prime Day event in Amazon history. Prime members around the world saved more than $1.7 billion, more than on any other Prime Day event.

It was the largest Prime Day event for Amazon's selling partners, most of which are small and medium-sized businesses whose sales growth on the Amazon store exceeded that of Amazon's retail business.
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Benefit from marketing efforts both within and outside Amazon that aim to maximise traffic on the Prime Day page.
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Boost the visibility of your brands and products.
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Sales potential
Increase sales across your brand.
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Highlight products in search results using additional badges.

What types of deals are there?

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Create a deal
Discounts available for a limited number of hours or the entire duration of the event.
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Create an exclusive Prime discount
Exclusive Prime discounts are highlighted on search and product pages, and are for Prime members only.
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Create an exclusive Prime voucher
Discounts on a best-selling product or that offer the most loyal customers an exclusive deal.

Get ready for Prime Day around the world

With more than 200 million Prime members worldwide, you can take advantage of this global-scale opportunity to reach more customers during Prime Day.
Global Prime Day

Get ready for Prime Day

Seller University

Webinar recordings

Sign in to Seller Central to start getting ready

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We saw 145% year-on-year growth in the early hours of Prime Day alone. In just one day, we sold more Furbos than in the previous three months combined, and we almost doubled last year's sales.
Victor Chang and Maggie Cheunggco-founders of Furbo
Victor Chang and Maggie Cheung

Final tips for Prime Day

Start shipping inventory in advance

With fast-response events like Prime Day, ship all your stock before the deadline, then increase sales with pre-event campaigns. For the best results, calculate expected demand and sales objectives in advance.

Tip: Don't worry about storage. When determining storage limits, we take into account seasonal sales peaks, recent growth and popularity of current products.

If you sell electrical and electronic equipment on

Please note that you must comply with German EPR WEEE (Extended Producer Responsibility for Waste Electrical and Electronic Equipment) legislation. Amazon will be obliged to check if you meet your EPR obligations and may deactivate any non-compliant products as of 5 June 2023. We recommend that you begin your registration before 15 April 2023, as the process can take up to eight weeks. In order to demonstrate compliance, you must register all the brands and types of equipment you offer on with Stiftung EAR and submit your WEEE registration number to our Compliance Portal. For any questions, see our EPR requirements page: WEEE in Germany.

Combine deals with other marketing measures

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Sponsored Products
This is a self-service advertising programme where you can quickly create cost-per-click ads to help improve your product visibility.
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A+ content
Enhance product descriptions on your brand's detail pages with A+ content to help customers make an informed purchase decision.
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Promote your brand and products with your own multi-page store to showcase your brand, products and value propositions.
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