Amazon Global Selling: Sell worldwide with Amazon Spain

Reach hundreds of millions of customers around the world with Amazon Global selling

Already selling on

Expand internationally


New to Amazon?

Get started


Accelerate your international sales with Amazon Global Selling Spain

Accelerate your international sales with the power of Amazon's global brand

With more than 200 million Prime members worldwide and hundreds of millions of active customer accounts, you can take advantage of Amazon's global coverage through the company's highly advanced international logistics capabilities.

Increase and diversify your sales

Reduce periods of low sales by taking advantage of peak seasons in other countries.
Increase and diversify your sales

Where to expand

North America

Access the world's largest economy without having to create a business entity in the United States. Reach hundreds of millions of new customers.


Amazon Australia is an exciting new store with high potential for selling partners. It will allow you to create a new revenue stream and increase your customer base while taking advantage of Amazon's website and logistics.


Japan is the third largest economy in the world, with 71% of Japanese shoppers making their purchases online. And you don't need to speak Japanese: Amazon offers a range of language assistance options to help you run your business.
Selling partners* based outside Europe have seen their sales on increase by more than 30% of their sales in Amazon stores within Europe in the first year after launching. In the second year, this figure further increased to 50% of European sales.

Find out how other sellers have built their business internationally

*Analysis based on selling partners registered in Europe, which launched on between 2017 and 2019 and generated at least $100,000 in sales in 2019 in Amazon stores in Europe.


Get answers to the most frequently asked questions about using Amazon for e-commerce.
What is Amazon Global Selling?
Amazon Global Selling is a resource that selling partners can use to expand their business internationally by taking advantage of Amazon's international fulfilment capabilities. It enables you to reach millions of active customers around the world, increase and diversify your sales and take advantage of peak shopping seasons in other countries.
Who can use Amazon Global Selling?
Any Amazon selling partner seeking to expand internationally can use Amazon Global Selling. If you're not a seller on Amazon yet, you can create your seller account and start your online adventure here.
Are there language and currency considerations for international listings?
When considering creating international listings, you need to assess whether your business can operate in the local language to provide effective customer support and better position your products. However, there are options you can explore, such as using services like Fulfilment by Amazon (FBA), where our team will handle customer support for you, or resources such as the Seller Central Language Switcher.

In terms of currency, you can open an account in the country where you want to sell or you can use the Amazon Currency Converter for Sellers (ACCS), so that you can receive payments directly into your local bank account in the local currency, provided that you have a bank account in a country permitted by Amazon.

You can find more details in our Amazon Global Selling guide.
What are the benefits of selling globally on Amazon Spain?
Selling globally from Spain can offer many advantages for your online business.

Selling internationally gives you the potential to increase your sales and improve your brand's visibility by having access to a large international customer base. In addition, it allows you to introduce your business into the world’s largest economy and target high-potential customers.
What do I need in order to register as a seller on Amazon Global Selling?
To register as a seller on Amazon Global Selling, you need to follow these steps:

1. Create your Amazon seller account
2. Visit the "Sell Globally" page in your existing account.
3. Create a seller account in the region where you want to sell.
4. Create your offers in new markets.
How do I sell in several countries from Spain with Amazon?
To sell in several countries from Spain using Amazon Global Selling, it's important to understand the requirements, including taxes and regulations, as well as the strategic considerations to enter a new market.

Since Amazon operates in 16 different online stores around the world, you have the opportunity to expand your company's presence and sell to millions of customers outside Spain. To achieve this, you'll need to develop a market strategy, select the products you want to sell, adjust your prices based on international competition, optimise order execution with services such as Multi-channel Fulfilment and register your products for international advertisements.

Find out more about creating international listings through this link.

Get ready for global selling

Yes, you can, and we're here to help. Learn more about how to successfully launch your business.

Already selling on Amazon in Europe?

Expand internationally


New to Amazon?

Get started


© 2024, Inc. or its affiliates.
Facebook logo
Twitter logo
LinkedIn logo
TikTok logo
YouTube logo