Amazon makes selling in Europe simple and easy
Understanding tax codes and product regulations, creating effective listings and providing localised customer service can be hard when operating in other European countries. Take advantage of our state-of-the-art fulfilment, powerful tools and customer service to make the most of your growing pan-European customer base.
One account, all of Europe
You can reach customers across Europe with a single account and manage all your listings and inventory in Europe through our five EU marketplaces (Amazon.co.uk, Amazon.fr, Amazon.de, Amazon.it and Amazon.es).
Increase your sales with new opportunities
With more than 30 product categories available, there are many things that you can sell on Amazon in Europe. Take advantage of peak periods in Europe to refine your strategy with our EU holiday sales calendar.
Manage taxes and payments
If you sell products in any country in the EU, you may need to register a VAT number. VAT is a tax applied in Europe to consumer expenses. Our tools can help make registering for a VAT number simple and hassle-free. Amazon accepts payment in many currencies and pays you in your local currency to speed up processing.
Free VAT registration and returns*
Amazon Tax Services is a VAT compliance solution that allows you to manage your VAT registration and returns directly from Seller Central. You can use Amazon Tax Services for free during your first year of subscription. (*Terms and Conditions for the free one-year subscription to Amazon Tax Services.)
e-commerce site in the United Kingdom, Germany, France, Italy and Spain*
of unique monthly visitors in Europe*
of total sales on Amazon from our selling partners
Handle several European languages
More than 200 languages are spoken in Europe. Amazon's free listing and translation tools effectively remove any language barriers between you and your customers, so you don't need to worry. The main language on each of our five websites is covered: German, French, Italian, Spanish and of course English.
Four tips for selling across Europe
Each European country has its own VAT regulations. Amazon offers a range of resources to help you learn more about the legal requirements, including VAT registration and returns. To connect with local experts, visit the Amazon VAT Knowledge Centre. You can also find out more about all the requirements by downloading our EU VAT Training Guide.
Discover European Fulfilment by Amazon solutions
Amazon offers a choice of three fulfilment solutions across Europe: Pan-European Fulfilment by Amazon programme, European Fulfilment network and Multi-country inventory. To choose the option that's best for your business, please read the information below. To stay abreast of Brexit-related changes, visit our Prepare your Amazon Business for Brexit help page (login required).
Discover seller help
Find answers to all your questions about selling in Europe in this central resource.
Start selling today
€39 (excl. VAT) per month plus selling fees
Create international listings
You can now reach millions of customers through your Seller Central account. Signing up allows you to access both European and other international websites. Your account is set up for selling across Europe. You can sell across all of these Amazon stores without additional subscription fees. After signing up, all you need to do is create listings on your Amazon source marketplace. Eligible products will be automatically set up across all European websites through our Build International Listings tool. If you want to change the Amazon websites where you want to list and sell your products, visit the listings configuration page and update your preferences (you need to log in).
€39 a month (excluding VAT).