Sales in the European marketplace

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Amazon makes selling in Europe simple and easy

Understanding tax codes and product regulations, creating effective listings and providing localised customer service can be hard when operating in other European countries. Take advantage of our state-of-the-art fulfilment, powerful tools and customer service to make the most of your growing pan-European customer base.
One account, all of Europe

One account, all of Europe

You can reach customers across Europe with a single account and manage all your listings and inventory in Europe through our five EU marketplaces (,,, and
Increase your sales with new opportunities

Increase your sales with new opportunities

With more than 30 product categories available, there are many things that you can sell on Amazon in Europe. Take advantage of peak periods in Europe to refine your strategy with our EU holiday sales calendar.
Manage taxes and payments

Manage taxes and payments

If you sell products in any country in the EU, you may need to register a VAT number. VAT is a tax applied in Europe to consumer expenses. Our tools can help make registering for a VAT number simple and hassle-free. Amazon accepts payment in many currencies and pays you in your local currency to speed up processing.

Free VAT registration and returns*

Amazon Tax Services is a VAT compliance solution that allows you to manage your VAT registration and returns directly from Seller Central. You can use Amazon Tax Services for free during your first year of subscription. (*Terms and Conditions for the free one-year subscription to Amazon Tax Services.)


e-commerce site in the United Kingdom, Germany, France, Italy and Spain*

290 million

of unique monthly visitors in Europe*


of total sales on Amazon from our selling partners

Handle several European languages

More than 200 languages are spoken in Europe. Amazon's free listing and translation tools effectively remove any language barriers between you and your customers, so you don't need to worry. The main language on each of our five websites is covered: German, French, Italian, Spanish and of course English.
How to sell on Amazon Europe: Managing European languages

Four tips for selling across Europe

Helpful resources

VAT guide

VAT guide

Each European country has its own VAT regulations. Amazon offers a range of resources to help you learn more about the legal requirements, including VAT registration and returns. To connect with local experts, visit the Amazon VAT Knowledge Centre. You can also find out more about all the requirements by downloading our EU VAT Training Guide.
Discover European Fulfilment by Amazon solutions

Discover European Fulfilment by Amazon solutions

Amazon offers a choice of three fulfilment solutions across Europe: Pan-European Fulfilment by Amazon programme, European Fulfilment network and Multi-country inventory. To choose the option that's best for your business, please read the information below. To stay abreast of Brexit-related changes, visit our Prepare your Amazon Business for Brexit help page (login required).
Discover seller help

Discover seller help

Find answers to all your questions about selling in Europe in this central resource.
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