Understanding tax codes and product regulations, creating effective listings and providing localised customer service can be hard when operating in other European countries. Take advantage of our state-of-the-art fulfilment, powerful tools and customer service to make the most of your growing pan-European customer base.
The European Expansion Accelerator
Sell in other countries in just a few clicks
Sell your products in other countries with Amazon's latest solution: the European Expansion Accelerator. The European Expansion Accelerator is a free automated expansion solution that creates your product listings, sets prices, adjusts shipping templates and settings and enrols your products on the fulfilment management programmes of the websites you choose to expand to.
If you've already signed up for the Professional selling plan and are selling on at least one European Amazon website, you can get started in just a few clicks:
1. Choose the websites you want to expand to 2. Accept the international terms and conditions of sale 3. Click on “start expansion”
You can reach customers across Europe with a single account and manage all your listings and inventory in Europe through our five EU marketplaces (Amazon.co.uk, Amazon.fr, Amazon.de, Amazon.it and Amazon.es).
Increase your sales with new opportunities
With more than 30 product categories available, there are many things that you can sell on Amazon in Europe. Take advantage of peak periods in Europe to refine your strategy with our EU holiday sales calendar.
If you sell products in any country in the EU, you may need to register a VAT number. VAT is a tax applied in Europe to consumer expenses. Our tools can help make registering for a VAT number simple and hassle-free. Amazon accepts payment in many currencies and pays you in your local currency to speed up processing.
e-commerce site in the United Kingdom, Germany, France, Italy and Spain*
of unique monthly visitors in Europe*
of total sales on Amazon from our selling partners
Handle several European languages
More than 200 languages are spoken in Europe. Amazon's free listing and translation tools effectively remove any language barriers between you and your customers, so you don't need to worry. The main language on each of our five websites is covered: German, French, Italian, Spanish and of course English.
Each European country has its own VAT regulations. Amazon offers a range of resources to help you learn more about the legal requirements, including VAT registration and returns. To connect with local experts, visit the Amazon VAT Knowledge Centre. You can also find out more about all the requirements by downloading our EU VAT Training Guide.
Amazon offers a choice of three fulfilment solutions across Europe: Pan-European Fulfilment by Amazon programme, European Fulfilment network and Multi-country inventory. To choose the option that's best for your business, please read the information below. To stay abreast of Brexit-related changes, visit our Prepare your Amazon Business for Brexit help page (login required).
You can now reach millions of customers through your Seller Central account. Signing up allows you to access both European and other international websites. Your account is set up for selling across Europe. You can sell across all of these Amazon stores without additional subscription fees. After signing up, all you need to do is create listings on your Amazon source marketplace. Eligible products will be automatically set up across all European websites through our Build International Listings tool. If you want to change the Amazon websites where you want to list and sell your products, visit the listings configuration page and update your preferences (login required).