Tools
Selling Partner app store
Discover external software partners approved by Amazon to automate, manage and grow your business.
On average, sales of sellers 1 increase by 10% after starting to use apps.
Trusted external software partners
Discover powerful applications and find solutions that meet your unique business needs, from automatic price configuration and listing creation tools to tax and shipping services. We research all software partners and continuously monitor their performance to ensure that the apps in the collaborating partner's app store are of high quality. Many of the applications focus on automating daily tasks that were previously tedious and time-consuming, such as researching products, filling out tax returns or creating customized reports.
2500+
Applications
20+
Countries
1.4M+
Sellers:
Selling Partner app store
Search
Save time and effort when looking for the right solution for your specific needs with the search and filter functionality.
Discovery
Explore collections such as recommended, popular and recently viewed apps.
Filters
Filter by category, compatible programs, rating, language, compatible website and much more.
Currency selector
Choose the currency in which you would like to view the prices.
Detail page
Get information and pricing, see screenshots and more to make better buying decisions.
Ratings and reviews
Review the ratings and reviews for each solution to make informed buying decisions.
On average, 2 sellers who use listing apps list their products 37% faster.
Discover our software partners in more and more categories
Create your product listings
- Research and product search
- Building listings
- Automatic price configuration
Customer engagement
- Ratings and reviews
- Amazon messaging service
Inventory and shipping
- Inventory and order management
- Shipping Solutions
Financials
- Accounting
- Financing and credit
- Taxes:
- Analysis and reporting
- Payment options
Marketing
- Ad optimization
- Promotions
E-commerce management
- E-commerce Solution Connectors
- Comprehensive service solutions
- System integrators
On average, 3 sellers who use apps take 43% less time to get a purchase after posting.
Selling Partner app store
Step 1
Visit the merchant partner's app store homepage and sign in with your seller account.
Step 2
Explore or search using keywords to find the right solution for your company. You can also discover popular or recommended apps just for you.
Step 3
Narrow the results using filters to find what you need: by price, by rating or other options.
Step 4
Explore the results and quickly understand the value propositions just by reading the brief description.
Step 5
Once you find the solution you're interested in, visit the details page for more information.
Step 6
Visit the software partner's website for full details.
Step 7
Finally, authorize the application so that it can access your data by clicking the “Authorize Now” button on the details page.
FAQs
Do the apps integrate with Seller Central?
Some apps are standalone and others integrate directly with Seller Central. In any case, all applications have access to the same data offered by Marketplace Web Services and the business partner APIs.
How does Amazon approve third-party apps?
Amazon reviews all software partners during registration and listing creation. In addition, it continuously monitors performance to ensure that applications comply with Amazon policies.
Where can I find technical support for my external application?
Please contact the software partner directly for any questions related to technical support or customer support. Amazon is not directly involved in the development or sale of third-party applications. We encourage all users of software partners to leave ratings and reviews in the business partner's app store.
How much do apps cost?
Software partners set their own prices. Pricing information is available on the details page of the specific application.
Who can leave a review in the business partner's app store?
Only verified users of an application, after using it for some time, can leave a review about it.
How are ratings calculated?
Amazon calculates product ratings using stars, based on a machine learning model, rather than an average of raw data. The model takes into account factors such as the age of a valuation, whether the reviews are from verified buyers, and factors that determine the reliability of the appraiser.
I am a new software developer. How can I be included in the business partner's app store?
If you are a software developer and want to become a software partner, visit developer.amazonservices.com for all the information.
Selling Partner app store
Discover external software partners approved by Amazon to automate, manage and grow your business.
1 Analysis based on sellers who sell at least one Amazon marketplace worldwide using API's compared to sellers who don't use API's
2 Analysis based on sellers using Listing apps compared to sellers who used other apps in the first 30 days
3 Analysis based on attributed sellers who took an average of 16.4 days to make their first sale compared to unattributed sellers who took an average of 28.9 days to make their first sale
2 Analysis based on sellers using Listing apps compared to sellers who used other apps in the first 30 days
3 Analysis based on attributed sellers who took an average of 16.4 days to make their first sale compared to unattributed sellers who took an average of 28.9 days to make their first sale
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