Launch your brand on Amazon

Sell your own products with the tools we've created to help customers find your brand on Amazon.
New to Amazon?
€39 per month (excluding VAT)
More than €45,000 in profits for new brands!
Get started today on Amazon with a variety of incentives to help you boost your business, including a 5% bonus on your brand's sales, up to €45,000!
Your account is set up for selling across Europe.

Free Soul

Combining the creative art of telling your brand's story with the analytical tools Amazon provides is a great solution
Arjun SofatFounder, Free Soul

Ready to get started? Here's how it works

Amazon provides an exclusive set of tools that offer advantages to sellers who have their own brand. These tools can help your brand improve conversion, boost visibility, and protect intellectual property. Follow the steps below to learn how to launch your brand on Amazon.


Introduction: Create a professional account

Teams from all over the world work daily to meet our customers' needs for lower prices, better selection and practical services. One way to ensure a wide selection of products is through the more than 550,000 small and medium-sized European companies that sell on Amazon and offer more options to customers. Small and medium-sized companies have sold more than 1.8 billion products in Europe in 2020.*
* Internal Amazon information
New to Amazon? Sign up with a professional account
Professional account amazon
Amy Perez
Founder & CEO, Primal Pit Paste


Register your brand

Amazon Brand Registry unlocks a suite of tools designed to help you build and protect your brand, creating a better experience for customers.

If you already have an active registered or pending trademark, you can start the enrolment process today.
Need help registering a trademark? With IP Accelerator, gain access to a wide network of trusted law firms specialising in intellectual property that offer trademark registration services at intellectual property offices in the EU and UK.

Need more information?

IP Accelerator


Would you rather read this later?

Download the e-book

Brand Owner checklist

The Amazon Brand Owner journey is an ongoing and iterative process, and we're here to help! Here is an easy checklist that you can leverage to accelerate your brand growth.


Create A+ content

Customise product detail pages with A+ content. This type of content helps businesses showcase their brand story and product features using rich text and images on the Amazon detail page to help drive conversion, and potentially increase traffic and sales.
Want more information? Log in to Seller Central to access and learn more about A+ content.
Would you rather read this later?


Upload and manage videos

Video about the shopping experience: replace the seventh image of a listing with a video. Shoppers spend more money and visit fewer detail pages when a video is included.
Want more information? Log in to Seller Central to access and get more information about product videos.



Release your inner scientist to decisively know which product content is better. Run experiments like A/B testing to see what content drives more sales.

Start experimenting with your product images, titles and A+ content. Optimising your content with experiments can help to drive incremental sales.
Want more information? Log in to Seller Central to access and get moreinformation about how you can experiment.


Increase visibility and sales on Amazon with ads

Did you know that sponsored ads can help you boost your visibility, reach more shoppers and increase your sales?

Sponsored Products are ads for individual product listings on Amazon.
They appear within shopping results pages and on product detail pages.

Sponsored Brands showcase your brand and product portfolio. Featuring your brand logo, a custom headline, and a selection of your products, these ads appear in shopping results pages, helping drive sales and product visibility.

Sponsored Display is a new self-service advertising solution that helps advertisers reach relevant audiences across the shopper journey, with ad placements that appear on and off Amazon.

Sales of this clothing brand increased in Germany, France, Italy and Spain by as much as 145% three months after launching Sponsored Products ads in the UK.
Want to learn more? Visit Amazon Advertising for more information.


Amazon Stores

Regardless of the size of your brand, Amazon Stores offers you an immersive place to present your story, mission, and products to customers. Using Store Builder in Seller Central, you can create an e-commerce storefront on Amazon—no coding or design expertise required. The page is automatically set up for desktop, mobile, and tablet browsers.

Amazon Storefront is available to sellers enrolled in the Amazon Brand Registry, suppliers, and agencies. You don't need to advertise on Amazon to create a storefront.
Here you can see how TENZING told the story of the brand's mission while increasing customer conversion with its store.
Want more information? Log in to Seller Central to access and learn more about stores.


Amazon Attribution

Put your marketing superpowers to work and measure how your off-Amazon advertising impacts your brand's shopping activity and sales on Amazon. Help maximize sales and grow your business with informed optimization decisions and campaign strategy based on what you know resonates with your customers and drives value for your brand on Amazon.
Want more information?Log in to Seller Central to access Amazon Attribution. Visit Amazon Advertising for more information.


Recap: Brand Analytics

Access Amazon's largest collection of aggregate data reports, available only to brand owners: Amazon search terms, repeat buying behaviours, shopping basket analysis, product comparison, alternative buying behaviours, and demographics.
Want more information? Sign in to Seller Central toaccess and get more information on Brand Analytics.


Protect your brand


Transparency is a tracking service that helps brand owners protect their brand against counterfeiting. By allowing brands to associate each unit they manufacture with a unique code, it offers a proactive solution to prevent counterfeits that could be compromising your brand, sales and your customers' shopping experience.
Learn more about protecting your brand on Amazon Seller Central.

Project Zero

Project Zero leverages the combined strength of Amazon and brands to eliminate counterfeiting through automated protections, self-service counterfeit removal, and product serialization.
Learn more Learn more about Project Zero.


Customer reviews

Boost brand loyalty and customer engagement by responding to reviews of three stars or less. Brand owners can contact customers who have left critical reviews on their products by offering courtesy refunds or providing support directly through the Customer Reviews feature in Seller Central. The Customer Reviews feature is available to brand owners in the “Brands” tab in Seller Central.
Want to learn more? Sign in to Seller Central to access and learn more about Customer Reviews

Amazon Launchpad

Amazon Launchpad is a growth programme that helps entrepreneurs to launch and boost sales of unique, innovative or sustainable products on Amazon by offering them top-quality tools and benefits.

Join the thousands of brands across Europe that are growing with the help of Amazon Launchpad.

Seller University

Seller University is a comprehensive option to meet all your learning needs. Educational resources help brands, businesses and entrepreneurs succeed as Amazon business partners.

Access more resources for brand owners at Seller University.
Note: All new Amazon Seller subscriptions include access to sell on,,,, and Rates, available product categories, and selling requirements may vary between the six countries.
© 2023, Inc. or its affiliates.
Facebook logo
Twitter logo
LinkedIn logo
TikTok logo
YouTube logo