Customers are always actively searching for the best deals on Amazon, especially during the festive season and Amazon events. Running promotions (deals and vouchers) on Amazon can increase your sales, brand awareness and reviews!
A price discount promotion that appears on the Amazon deals page for 7 days and that can be used to drive traffic to your entire catalogue, raise awareness across one or more brands, and show products on the deals page for longer.
Recommendations are updated weekly. Don't wait to take action if you see an eligible product.
Use high-quality images for your deals
Ensure that the image doesn't include text, logos or watermarks that aren't part of the product itself. If a promotion does not follow Amazon's product image requirements or is not representative of the products within the promotion, the promotion is subject to cancellation.
Add A+ content
Brand owners can add A+ content to their products to enhance the product description and help customers make a purchase decision.
Combine your deal with a Sponsored Product Campaign
Sponsored Products is a self-service advertising programme where you can quickly create cost-per-click ads to help improve visibility.
Monitor the status of your deal
Track the status of your deal regularly before publishing within the Deals Dashboard and avoid making changes to the ASINs included in the offer during this time.
Learn how to combine Promotions with other marketing levers
Get answers to frequently asked questions about Amazon deals and vouchers.
How can I be eligible to create deals?
Currently, only Professional Sellers are eligible to run Deals. Your products must also meet certain criteria. A full list can be found on the Seller Central help pages.
Do I have to pay a fee for running a Lightning Deal or a 7-Day Deal?
You will be charged for each Lightning Deal or 7-Day Deal that is submitted and has successfully run. The fee is displayed as part of the deal creation workflow when you select the programme for the deal. The rate may change depending on the date your Deal runs.
How do I create Lightning Deals and 7-Day Deals?
Log in to Seller Central. Click on Advertising and select Deals. Click Create a new deal, select the desired products for the deal, and follow the workflow to configure and schedule the deal.
Is it possible to cancel a deal after it has been set up?
You can cancel a proposed deal at any time. However, we recommend that you cancel your deal at least 25 hours before the start time to avoid paying a fee and avoid being blacklisted to create deals in the future.
Where can I track the performance of my deal?
The overall performance of your 7-Day Deals and Lightning Deals can be found on the Manage deals page in Seller Central.
How much does a voucher cost?
Each time a customer redeems one of your vouchers, you will be charged a redemption fee. You can find the exact rate by setting up your voucher in Seller Central.
Where on Amazon can customers find my voucher?
Customers can find vouchers on the voucher homepage, in search results, on product detail pages, on the deal listings page and in their baskets.
Where can I track the performance of my voucher?
You can monitor and track the performance of your vouchers in real time with the help of the Coupon Control Panel in Seller Central.
You can now reach millions of customers through your Seller Central account. Signing up allows you to access both European and other international websites. Your account is set up for selling across Europe. You can sell across all of these Amazon stores without additional subscription fees. After signing up, all you need to do is create listings on your Amazon source marketplace. Eligible products will be automatically set up across all European websites through our Build International Listings tool. If you want to change the Amazon websites where you want to list and sell your products, visit the listings configuration page and update your preferences (login required).