How recommendations on how to optimise helped Ofituria grow

Ofituria joined the Pro Plan in July 2019 because, in Enrique's view, having a dedicated Amazon consultant to help you with whatever you need is a must. "I consider our Amazon Marketplace Consultant Jorge's extensive knowledge of Amazon and all its internal policies to be invaluable. He's someone who has a great deal of knowledge, which can be hard to find, so his recommendations have been vital to my growth", says the CEO of Ofituria. "Not only is he readily available whenever I need him, but he also puts me in touch with different teams who can help my business grow and expand, in the Netherlands, the US and Australia, for example. Jorge's support also allows me to plan deals more effectively", Enrique adds.

Jorge has been working at Amazon for almost three years and he believes that explaining the "why" behind some of Amazon's decisions is incredibly important. "Amazon's core goal is to make the best possible decisions by prioritising our customers", says Jorge, Ofituria's Amazon Marketplace Consultant. "If the decisions of our selling partners are also based on this philosophy, then I see that as a positive thing in the long term. Moreover, Amazon is increasingly focussing on innovating and launching new features to benefit both selling partners and customers. Advising selling partners on how to manage and grow their Amazon business is something they really appreciate, as it's not always easy to figure out", says Jorge.