SELLER FULFILLED PRIME

Sell products with the Prime badge directly from your warehouse

Selling partners around the world like Seller Fulfilled Prime thanks to the flexibility and control it offers.

Grow your business with Seller Fulfilled Prime

The Seller Fulfilled Prime programme allows you to deliver to domestic Amazon Prime customers directly from your own warehouse. By displaying the Prime badge, you are committing to fulfil orders with authorised Prime delivery carriers at no additional charge. Amazon gives you access to the right transportation solutions to help you provide Prime customers with the highest-quality experience.

Use Fulfilment by Amazon and Seller Fulfilled Prime to boost sales

Fulfilment by Amazon and Seller Fulfilled Prime are complementary services that, together, will help you improve your Prime products and give your customers the best delivery experience possible.

For products that do not meet Fulfilment by Amazon requirements, such as slow-moving products or products with unpredictable demand, this service will allow you to use your own fulfilment capabilities and list more products as Prime.

Improve your Prime sales with Fulfilment by Amazon and Seller Fulfilled Prime

Use Fulfilment by Amazon and Seller Fulfilled Prime to boost sales

Enjoy these benefits with Seller Fulfilled Prime

Reach the most loyal Amazon customers

With Seller Fulfilled Prime, you can offer your products to our extensive network of Amazon Prime members. By offering your products as Amazon Prime listings, Prime customers can find them easily using our website filters, making your ASINs more visible.

Compete more effectively for the Buy Box

Items you list with Seller Fulfilled Prime have a better chance of winning the Buy Box. Winning the Buy Box means that when customers click "Add to Basket", the default option is to purchase your product.

Guaranteed delivery date messaging

Seller Fulfilled Prime orders display free shipping messages to Prime customers, making them more likely to buy more, and more frequently.

24/7 after-sales customer service

Amazon will handle after-sales customer service for you at no additional cost. Customers can track orders, request refunds and submit returns through Amazon.co.uk.

Grow your business with Lightning Deals

One of the most visited pages on Amazon is "Today's Deals", with a daily selection of discounted Prime products known as Lightning Deals. With Seller Fulfilled Prime, you can earn the Prime badge and start submitting your own Lightning Deals.

Manage your stock across several channels

Managing different orders across multiple e-commerce channels can be tricky. Seller Fulfilled Prime makes it easy by holding your inventory in your own warehouse to avoid running out of stock as much as possible.

Seller Fulfilled Prime in 5 easy steps

Step 1

Meet the requirements for Seller Fulfilled Prime and complete the trial period

Step 2

Store inventory in your own warehouse

Step 3

Process your orders and buy shipping labels from approved carriers

Step 4

Pick, pack and ship your orders on the same day

Step 5

Seller Fulfilled Prime carriers collect and deliver orders to customers

Enrol now

What are the requirements for Seller Fulfilled Prime?

To be eligible for Seller Fulfilled Prime, your business must meet the following requirements:

Have an Amazon Professional selling partner account
Have a domestic warehouse from which to fulfil your orders
Ship over 99% of your orders on time
Have an order cancellation rate of less than 0.5%
Use Amazon Buy Shipping services for at least 98% of orders
Deliver orders with our Seller Fulfilled Prime carriers
Accept the Amazon Returns Policy
Allow Amazon to handle all customer service enquiries

FAQs

Get answers to frequently asked questions about Seller Fulfilled Prime.

What is the trial period?

Before you enrol in Seller Fulfilled Prime, you must complete a trial period in which you show that you meet the requirements for Prime fulfilment and customer satisfaction excellence. The Prime badge will not be displayed on products enrolled in Seller Fulfilled Prime during the trial period. However, you must process the orders with a zero-day handling time. Once you have successfully completed the trial period, you will automatically be enrolled in Seller Fulfilled Prime and the ASINs you have enrolled will display the Prime badge to customers.

What are the best products for Seller Fulfilled Prime?

Products with seasonal or unpredictable demand
Products with many variations
Slow-selling goods
Inventory that requires special handling or preparation

How much does Seller Fulfilled Prime cost?

Seller Fulfilled Prime does not entail any additional costs. You will only pay Amazon's standard referral fees and the transportation fees of approved carriers.