Kickstart your growth

with Amazon Launchpad Sustainability Accelerator
Are you creating an innovative product within a sustainable industry and want to scale quickly and maximise impact? We want to help.
Applications for the first edition are closed. You can register for upcoming editions
Designed for emerging start-ups

Designed for emerging start-ups

Amazon Launchpad Sustainability Accelerator is a free three-month programme that supports new start-ups that design products with their environmental impact in mind.

Experience in sustainable innovation

We have collaborated with EIT Climate-KIC (Europe's leading climate innovation hub). Our programme is designed to ensure that start-ups receive the right support to excel in sustainability and e-commerce.
Climate KIC

What does Amazon Launchpad Sustainability Accelerator offer?

Commercial boost

Commercial boost

€12,000 grant
€6,000 in click credits
$25,000 in AWS Activate credits
Expert guidance

Expert guidance

The accelerator is a meeting point for experts that focuses on e-commerce, sustainable physical products and the growth of start-ups.
Tailored programme

Tailored programme

Workshops, bootcamps and expert speakers covering fundamental topics for any start-up ready to scale.
Applications for the first edition are closed. You can register for upcoming editions

What other benefits are offered?

Free access to Amazon Launchpad for the first year
Dedicated support and free access to Amazon Launchpad for one year so you can utilise Amazon's customer outreach. Amazon Launchpad is a one-stop shop where you'll find unique and unexpected resources for start-ups.
Climate impact assessment
Learn about the potential climate impact of your product, develop strategies to optimise it, and receive external validation.
Office space
Office space for 3 months at Amazon's headquarters in Shoreditch, London.
The accelerator will be used in a hybrid manner. Start-ups can join online or in person. Subject to applicable Covid-19 restrictions.
Peer learning and exchange with a community of like-minded founders who are committed to sustainability.
What other benefits are offered?
Key application criteria

Key application criteria

Stage: Early-stage start-ups.
Product: Physical products within the sustainability vertical. Companies must be beyond the prototype stage and have (some) production capacity.
Location: Based in the EEA, Switzerland or the United Kingdom.
Themes: We are looking for start-ups aiming to make it easier for customers to shop more sustainably. The products will make measurable improvements in at least one sustainability-related aspect, such as: recycled materials and products, reusable everyday items, eco-friendly appliances and technology, more sustainable clothing, footwear and accessories, plastic alternatives, etc.


The collaboration with Amazon offers an opportunity to scale the distribution of our e-commerce and gives more people access to a cost-effective and sustainable hot water solution.
Faisal GhaniSolarisKit

The process

The process
Applications for the first edition are closed. You can register for upcoming editions

Start-Up Selection Committee:

Aditi Singh
Aditi Singh
General Manager of Amazon Launchpad EU
Cyrus Wadia
Cyrus Wadia
Amazon Head of Sustainable Product
Aimee Apel
Aimee Apel
Accelerator Lead at EIT Climate-KIC
Dr Adiari Vázquez
Dr Adiari Vázquez
The Climate Pledge Fund at Amazon


What is Amazon Launchpad Sustainability Accelerator?
Amazon Launchpad Sustainability Accelerator is a 3-month programme designed to support entrepreneurs in the early stages of creating sustainability-focused products. We offer expert-led workshops, mentoring, office space and access to networks to help start-ups navigate the challenges of starting a business within sustainability.
How can I apply for Amazon Launchpad Sustainability Accelerator?
You can submit your application to take part in the Accelerator at https://sell.amazon.co.uk/programmes/launchpad/sustainability-accelerator/interest-form. Applications must be submitted in English and the deadline for submission is 25 March 2022. Applicants must be prepared to participate in a 3-month programme that will commence on 3 May.
How do I know if the Amazon Launchpad Sustainability Accelerator is right for me?
Typically, the Accelerator is suitable for companies in the early stages of operation, either pre-GTM or within 2 years of launching their first product offering. The programme is best suited to entrepreneurs who aspire to use e-commerce to drive the growth of their product. We are looking for small companies with big ambitions.
What types of businesses are suitable?
The programme is best suited to start-ups developing products that improve at least one sustainability-related aspect and that are committed to building and growing their business with environmental impact in mind.
Will Amazon charge start-ups that join the programme?
The programme is free and Amazon does not take equity.
Do I need to relocate?
No, the Accelerator will work in a hybrid manner, allowing you to receive in-person support when you need it most, while also providing the flexibility and ease of participating in online activities.
What are the benefits offered by Amazon Launchpad Sustainability Accelerator?
  • Access to a 3-month Accelerator programme that includes exclusive workshops, mentoring, and access to Amazon's network
  • Free office space (subject to latest government COVID guidelines)
  • €12,000 cash grant
  • $25,000 in AWS Activate credits
  • €6,000 in click credits
  • Free access to Amazon Launchpad for 1 year
  • How many companies will participate in Accelerator?
    Each Accelerator cohort will consist of 8–12 companies.
    Do I need to join Amazon Launchpad?
    Participating companies are not required to join Amazon Launchpad after the Accelerator, however, given the synergies with the programme, we believe it will be beneficial for the companies selected.
    How will the selection committee assess the start-ups?
    All applications will be considered individually on their own merits and the chosen companies will be determined by the Selection Committee based on the selection criteria, including an assessment of the following:
  • Founding team (experience within the chosen industry, history of business growth and suitability)
  • Opportunity (current and potential market size)
  • Business model and impact on sustainability (sustainability of the business model and impact on the environment)
  • Solution validation (if the product resolves the problem identified)
  • Suitability of the programme for the participating company (whether the applicant company can drive its growth through e-commerce)
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