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Change your start-up, and the world, forever
The award that boosts your business
Do you develop cutting-edge products that incorporate innovation into everyday life and contribute to a better future?
Enter for a chance to win one of the Amazon Launchpad Innovation Awards, and discover the driving force that will help your start-up take off.
Enter for a chance to win one of the Amazon Launchpad Innovation Awards, and discover the driving force that will help your start-up take off.
Prizes

- A prominent place in the Seller Spotlight on the Amazon Launchpad home page
- The rights to use the prize logo
- An Amazon Launchpad Innovation Awards trophy

- €100,000 to help your business skyrocket
- Free access to Amazon Launchpad for a year
- A prominent place in the Seller Spotlight on the Amazon Launchpad home page
- The rights to use the prize logo
- An Amazon Launchpad Innovation Awards trophy

- €10,000 to help your business skyrocket
- Free access to Amazon Launchpad for a year
- A prominent place in the Seller Spotlight on the Amazon Launchpad home page
- The rights to use the prize logo
- An Amazon Launchpad Innovation Awards trophy
Ready to apply?
First, check whether your business meets the requirements. If so, congratulations! You're eligible to apply!
- Your business is registered in a European Economic Area (EEA) country, in the United Kingdom or in Switzerland.
- You sell a physical product to consumers, not to other businesses.
- Your business owns the brand of the product entered.
- You have a small or medium-sized business, with fewer than 250 employees and with an annual turnover of less than €50 million and/or an annual balance sheet that does not exceed €43 million at the time you submit your application.
See the full terms and conditions here for other restrictions that could affect you.
Dates to remember

Petit Pli
Winning the award from a big name like Amazon really helped us spread the word about Petit Pli and boost the reach and impact that it could have.Ryan Mario YasinFounder, Petit Pli

FAQs
How do I apply?
You can sign up here. Just make sure that you submit your application in English by 30 July 2023. If you are one of the finalists, you will be notified by 6 August 2023 — and if so, you will need to send us two product samples by 1 September 2023. The finalists will be announced to the public on 14 September 2023.
What criteria do I need to meet to enter?
- You must present a physical product
- The product must be sold to consumers
- The product must be available for sale to the public by 30 July 2023.
- Your company must be the brand owner of the product presented
- The person submitting the entry must be at least 18 years old at the time of registration
- Your company must be registered in an EEA state, in the United Kingdom or in Switzerland
- The company must have fewer than 250 employees, an annual turnover that does not exceed €50 million and/or an annual balance sheet that does not exceed €43 million at the time of applying
- The product presented must not have received any awards in previous editions.
- The product must be sold to consumers
- The product must be available for sale to the public by 30 July 2023.
- Your company must be the brand owner of the product presented
- The person submitting the entry must be at least 18 years old at the time of registration
- Your company must be registered in an EEA state, in the United Kingdom or in Switzerland
- The company must have fewer than 250 employees, an annual turnover that does not exceed €50 million and/or an annual balance sheet that does not exceed €43 million at the time of applying
- The product presented must not have received any awards in previous editions.
Does my product need to be listed on Amazon already?
We accept entries from brands that already sell on Amazon, as well as those that have never sold in Amazon stores.
However, it is essential that the winning brand accepts one year's free access to Amazon Launchpad and Amazon Launchpad Seller Spotlight, as an Amazon Services seller, as well as the Amazon Services Europe Business Solutions agreement and the terms of the Amazon Launchpad programme. Please note that fees are payable when selling on Amazon.
The 5% fee for participating in Amazon Launchpad will not apply to the winner or the best start-ups (for a period of one year, as per the terms and conditions of the awards).
However, it is essential that the winning brand accepts one year's free access to Amazon Launchpad and Amazon Launchpad Seller Spotlight, as an Amazon Services seller, as well as the Amazon Services Europe Business Solutions agreement and the terms of the Amazon Launchpad programme. Please note that fees are payable when selling on Amazon.
The 5% fee for participating in Amazon Launchpad will not apply to the winner or the best start-ups (for a period of one year, as per the terms and conditions of the awards).
How will my product be judged?
All products will be assessed on their merits on an individual basis.
The jury will decide the winner based on the evaluation criteria, which involves evaluating the following:
- aesthetics and product design
- aspects of the product's economic, environmental and social sustainability
- originality and individuality
The list above is not a hierarchical list, so the jury may attribute varying importance to different criteria.
The winner will receive €100,000 and free access to Amazon Launchpad for one year, in addition to the finalist prize listed below.
The jury will decide the winner based on the evaluation criteria, which involves evaluating the following:
- aesthetics and product design
- aspects of the product's economic, environmental and social sustainability
- originality and individuality
The list above is not a hierarchical list, so the jury may attribute varying importance to different criteria.
The winner will receive €100,000 and free access to Amazon Launchpad for one year, in addition to the finalist prize listed below.
What do the 20 finalists receive with their winner's package?
- An Amazon Launchpad Innovation Awards trophy
- The rights to use the prize logo
- A prominent place in the Seller Spotlight on the Amazon Launchpad Innovation Awards home page, for a minimum of one month
- The rights to use the prize logo
- A prominent place in the Seller Spotlight on the Amazon Launchpad Innovation Awards home page, for a minimum of one month
How many brands will win the competition?
Our jury will choose one winner, in addition to the twenty most praised brands as finalists.
We will also announce the best start-up from each of the countries with the most entries.
They will receive the runner-up prize, where they will win:
- An Amazon Launchpad Innovation Awards trophy
- The rights to use the prize logo
- A prominent place in the Seller Spotlight on the Amazon Launchpad Innovation Awards home page, for a minimum of one month
We will also announce the best start-up from each of the countries with the most entries.
They will receive the runner-up prize, where they will win:
- An Amazon Launchpad Innovation Awards trophy
- The rights to use the prize logo
- A prominent place in the Seller Spotlight on the Amazon Launchpad Innovation Awards home page, for a minimum of one month
Are the Amazon Launchpad Innovation Awards a one-off initiative?
No, they are an annual competition designed to support the most pioneering start-ups and find the most innovative products.
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