Innovation Awards logo

Applications are now closed

Change your start-up, and the world, forever

Shoot for the moon

The award that boosts your business

Do you create cutting-edge products that bring innovation to everyday life and contribute to a better future?

Apply for a chance to win an Amazon Launchpad Innovation Award and get the boost that will let your start-up soar.

Prizes

20 finalists
- A featured Seller Spotlight placement on the Amazon Launchpad landing page
- Licence to use the award logo
- One Amazon Launchpad Innovation Awards trophy
Winner
- €100,000 to help your business skyrocket.
- Free access to Amazon Launchpad for one year
- A featured Seller Spotlight placement on the Amazon Launchpad landing page
- Licence to use the award logo
- One Amazon Launchpad Innovation Awards trophy
Best local start-ups
- A featured Seller Spotlight placement on the Amazon Launchpad landing page
- Licence to use the award logo
- One Amazon Launchpad Innovation Awards trophy

Ready to apply?

First, check whether your business meets the requirements. If so, congratulations! You're eligible to apply!
  1. Your business is registered in a European Economic Area (EEA) country, in the United Kingdom or in Switzerland.
  2. You sell a physical product to consumers, not to other businesses.
  3. Your business owns the brand of the product entered.
  4. You have a small or medium-sized business, with fewer than 250 employees and with an annual turnover of less than €50 million and/or an annual balance sheet that does not exceed €43 million at the time you submit your application.
See the full terms and conditions here for other restrictions that may apply.

Dates to remember

Timeline

WeWALK

We won a €100,000 prize, but in reality we have won so much more than the money — we also gained publicity. That's what really helped us expand our brand and better fulfil our mission.
Jean Marc FeghaliHead of R&D, WeWALK
Jean Marc Feghali

Meet our judges

Aditi Singh
Aditi Singh
General Manager of Amazon Launchpad EU
Andy Fishburn
Andy Fishburn
Managing Director of Virgin StartUp
Jamie Siminoff
Jamie Siminoff
Founder and CEO of Ring

FAQs

How do I apply?
You can apply here.
Just make sure you submit your entry in English before 29 May 2022.
We'll let you know if you're a finalist before 7 June 2022 — you'll then need to send us two samples of your product by 12 July 2022. The names of the finalists will be announced to the public on 8 September 2022.
What criteria do I need to meet to enter?
- You must enter a physical product
- The product must be for sale to consumers
- The product must be available for sale to the public by 7 June 2022.
- Your business must own the brand of the product entered
- The person submitting the entry must be at least 18 years old at the time of entry
- Your business must be registered in an EEA country, in the United Kingdom or in Switzerland
- The business must have fewer than 250 employees, annual turnover not exceeding €50 million and/or an annual balance sheet not exceeding €43 million at the time you submit your application
-The product entered must not have received any award in its previous editions.
Does my product need to already be listed on Amazon?
We accept entries from brands already selling on Amazon as well as those that have never sold in Amazon stores.
However, it is essential that the winning brand accepts one year's free access to Amazon Launchpad and Amazon Launchpad Seller Spotlight, as an Amazon Services seller, as well as the Amazon Services Europe Business Solutions agreement and the terms of the Amazon Launchpad programme. Please note that fees are payable when selling on Amazon.
The 5% Amazon Launchpad participation fee will not apply to the winner (for a period of one year, according to the terms and conditions of the awards).
How will my product be judged?
All products will be judged individually on their merits.
The judging panel will decide on the winner based on the judging criteria, which involves assessing the following:

- Product design and aesthetics
- The social, ecological and economical sustainability aspects of the product
- Originality and differentiation

The above is not a hierarchical list, and the judging panel may assign different weighting to the various criteria.
The winner will receive €100,000 and free access to Amazon Launchpad for one year, in addition to the finalist prize listed below.
What do the 20 finalists receive with their winner's package?
- One Amazon Launchpad Innovation Awards trophy
- Licence to use the award logo
- A featured Seller Spotlight placement on the Amazon Launchpad landing page for a minimum of 1 month
How many brands will win the competition?
Our judging panel will choose one winner and the top 20 highly commended brands as finalists.
We will also announce the best start-up from each of the countries with the most entries.
They will receive the finalist award, which consists of:

- One Amazon Launchpad Innovation Awards trophy
- Licence to use the award logo
- A featured Seller Spotlight placement on the Amazon Launchpad Innovation Awards landing page for a minimum of 1 month
Are the Amazon Launchpad Innovation Awards a one-off initiative?
No, they are an annual competition designed to support the most pioneering start-ups and find the most innovative products.
© 2022 Amazon.com, Inc. or its affiliates.
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