Grow your brand
innovation with
Amazon Launchpad

Amazon Launchpad

Why choose Amazon Launchpad?

Get support

Get support

Amazon Launchpad has supported the launch of more than 2200 brand owners across Europe. An Amazon expert will give you strategic support to accelerate and boost the growth of your Amazon business.
Get discovered


Promote your brand to millions of Amazon customers in dedicated storefronts across Europe and the UK.
Grow your business

Grow your

Access premium tools to connect your brand with your customers. Expand internationally in nine different countries.
Are you a brand owner that wants to sell on Amazon?

Join thousands of brands across Europe that are growing with Amazon Launchpad


How much does Amazon Launchpad cost?

Amazon Launchpad sellers pay a 5% incremental referral fee, in addition to the category's standard referral fee for each product sold. The additional fee applies to all sales on the account and is charged on the total sum the buyer pays for the product, including all applicable taxes and duties.


Who is Amazon Launchpad for?
We review all applications on a case-by-case basis based on our criteria before accepting applicants onto the Amazon Launchpad programme. We are looking for brand owners from any product category, with a brand story and a unique selling point, who want to optimise their global potential.
I already sell on Amazon, can I join?
Yes, if you already sell on Amazon, you can take part in the Amazon Launchpad programme. Just fill out the application form and we'll get back to you within ten days.
Do I need to resubmit my application if I already work with Amazon Launchpad in another country?
If you are part of our three North American stores (,,, the Australia store (, or the India store (, you will need to re-submit your application to join Amazon Launchpad Europe. If you join Amazon Launchpad on, the programme will automatically sign you up to all other European stores (,,,,, without you having to submit further applications. You can find more information about international sales here.
How will Amazon customers find my products on Amazon Launchpad?
Amazon Launchpad has specialised storefronts in its Amazon stores (,,,,, that feature Amazon Launchpad products. Our account management and marketing teams will also work with you to improve the visibility of your products. Additionally, your products are treated like any other Amazon listing, so customers will be able to find them using a normal, standard search.
How long is the program?
The programme requires a one-year commitment. After that period, you can decide to stay in the programme for longer, in which case you don’t need to do anything, or leave the programme, at any time, by sending us 30 days’ advance notice by email.
Where can I learn more about joining Amazon Launchpad?
Apply to join the Amazon Launchpad programme and a member of our team will be in touch. You can also have a look at our Amazon Launchpad help page in Amazon Seller Central or in Amazon Seller University.

Are you a brand owner that wants to sell on Amazon?

© 2024, Inc. or its affiliates.
Facebook logo
Twitter logo
LinkedIn logo
TikTok logo
YouTube logo