Develop your startup by selling with Amazon Launchpad

Amazon Launchpad

Ya está abierta la inscripción

5 y 6 de Octubre de 2022

Conferencia virtual

La Amazon Brand Conference es la conferencia anual de Amazon EU que presenta herramientas, beneficios e incentivos sobre cómo crear, proteger y conectar tu marca para ayudarte a hacer crecer un negocio próspero.
Amazon Brand Conference

What is Amazon Launchpad?

Amazon Launchpad is a programme that helps entrepreneurs launch and boost sales of their unique, innovative or sustainable products on Amazon by offering them premium benefits. Amazon Launchpad is ideal for startups and small/medium businesses with a unique selling point. Thousands of cutting-edge brands around the world have taken advantage of Amazon Launchpad's customer engagement tools, merchandising and strategic support to improve visibility and increase online sales.

What are the benefits of Amazon Launchpad?

Strategic support

Strategic support

An experienced integration manager will help you accelerate and sustain the growth of your business

Identify gaps and opportunities to grow your business. We'll help you set specific goals, create listings, improve detail pages, and optimise your account. You're in control: most of our training and resources are self-service and accessible online at any time. We’ll be by your side to monitor your success and provide both personalised advice and technical support that will lead you to success and help you become self-sufficient.
Customer engagement tools

Customer engagement tools

Access premium tools to connect your brands with your customers

Leverage our services and tools like A+ Premium and product detail page quality reports to visually engage and better inform customers. These tools will help increase your traffic and conversion rates. We’ll create an advertising strategy through limited free deals, vouchers and by optimising sponsored product campaigns (subject to conditions). Our free translation services will help you sell across Europe and the UK, and you can also earn AWS Credits to scale your business on the cloud.
Amazon merchandising

Amazon merchandising

Help customers discover your great product and promote it across all Amazon stores

Showcase your great brand in specific storefronts across Europe and the UK. Access Amazon’s major promotional events, free limited deals, and Amazon’s homepage ads. Take advantage of invitations to Amazon PR and marketing initiatives designed to help startups turn into best-selling companies.
Amazon Global Expansion

Global expansion

Expand internationally from local Amazon Launchpad markets in 9 different countries

Amazon Launchpad offers you support to expand to new regions both outside and within Europe.
Do you have an innovative, original product to sell on Amazon?

Be inspired by Amazon Launchpad entrepreneurs

From amazing beauty products to innovative electronics, to fine foods and footwear, we've already helped thousands of businesses around the world grow their brands and startups online, by making their original entrepreneurial ideas visible to millions of Amazon customers.

Explore what's new

Boost your brand even further with our current initiatives tailored to sustainable and innovative brands.

Innovation Awards

Are you creating cutting-edge products that bring innovation into the everyday and build a better future for us all?

Then apply for a chance to win the Amazon Launchpad Innovation Awards and boost your business with €100,000 and more.

Sustainability Accelerator

Amazon Launchpad Sustainability Accelerator is a free three-month programme that supports new start-ups that design products with their environmental impact in mind.

How can you join Amazon Launchpad?

Whether you're an existing Amazon seller or you're new, you may be eligible to join the programme. Just fill out the application form and we'll get back to you within ten days.

How much does Amazon Launchpad cost?

Amazon Launchpad sellers pay a 5% incremental referral fee, in addition to the category's standard referral fee for each product sold. The additional fee applies to all sales on the account and is charged on the total sum the buyer pays for the product, including all applicable taxes and duties.


Who is Amazon Launchpad for?
We review all applications on a case-by-case basis based on our criteria before accepting applicants onto the Amazon Launchpad programme. We are looking for innovative brands from any product category, with a brand story and a unique selling point, who want to optimise their global potential.
I already sell on Amazon, can I join?
Yes, if you already sell on Amazon, you can take part in the Amazon Launchpad programme. Fill out the application form and we’ll get in touch within ten days.
Do I need to resubmit my application if I already work with Amazon Launchpad in another country?
If you are part of our three North American stores (,,, the Australia store (, or the India store (, you will need to re-submit your application to join Amazon Launchpad Europe. If you join Amazon Launchpad on, the programme will automatically sign you up to all other European stores (,,,,, Amazon .nl) without you having to submit further applications. You can find more information about global selling here.
How will Amazon customers find my products on Amazon Launchpad?
Amazon Launchpad has specialised storefronts in Amazon stores (,,,,, featuring Amazon Launchpad products. Our account management and marketing teams will also work with you to improve the visibility of your products. Additionally, your products are treated like any other Amazon listing, so customers will be able to find them using a normal, standard search.
How long is the program?
The programme requires a one-year commitment. After that period, you can decide to stay in the programme for longer, in which case you don’t need to do anything, or leave the programme, at any time, by sending us 30 days’ advance notice by email.
Where can I learn more about joining Amazon Launchpad?
Apply to join the Amazon Launchpad programme and a member of our team will be in touch. You can also see our Amazon Launchpad Help page in Amazon Seller Central or Amazon Seller University.

Do you have an innovative, original product that you want to sell on Amazon? Send your application now!

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