Sell custom products on Amazon Custom

Allows customers to customise or configure the perfect product, all with the set of Amazon Custom features.
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Discover Amazon Custom

Amazon Custom is an store where buyers can customise products with text, images, or logos, or from a list of options you offer. Custom products are listed in our store, as well as in the specific department.

Available customisation options

Amazon Custom supports the following three types of customisation: text, image, and product configuration. If you can fulfil orders with these types of customisation, register today and start selling custom products with Amazon.
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Text customisation
Text customisation allows customers to add text to your products using the colour and font options you've specified in Seller Central. This option can be used for engraving, embroidering, printing, painting and much more.
Icon of a t-shirt, a phone and a circle with the same custom design on each one
Image customisation
Image customisation allows customers to customise your product with their own image. The customer can also add text to display on the image.
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Product configuration
Product configuration or “list of options” allows you to create a series of drop-down options through Seller Central that customers can use to design their own product. This feature also allows you to charge an additional fee for certain customisation options.
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How it works

Step 1

Register to join
Sign up for the custom feature set to apply to your professional seller account.

If you're an individual seller, you'll need to upgrade your account and become a professional seller before signing up for the feature set.

Step 2

Enable your listings
Once your account is registered for Amazon Custom, you will have access to enable customisation for your product listings.

Step 3

Set up your experience
With our Seller Central listing tool, start configuring your customisation experiences.

Step 4

Start selling
With your custom products now live, reach hundreds of millions of Amazon customers.


Get answers to the most frequently asked questions about Amazon Custom.
How soon will I be notified of approval after submitting my application?
Approvals are usually sent within an hour by email with links to help you get started. If you are not accepted, you will receive a notification when you submit the request.
I'm not a professional seller, can I join Amazon Custom?
You must be a professional seller to be able to sell through Amazon Custom, unless you list with Handmade.
Can I use Fulfilment by Amazon to fulfil my custom orders?
Due to the customisation aspect of these products, all orders must be fulfilled by you, the seller. Fulfilment by Amazon is not available for custom products.
Do you support bulk file uploads?
We currently only support text customization files for one area and up to 5 lines. Image customisation and product configuration are still manually uploaded one by one.
Can I post in any category?
You can list custom products in any category in which you are authorised to sell. However, custom products are not currently available in media categories and cannot be used on PCs, laptops, towers, tablets, or game consoles. For more information about restrictions, see Seller r's Prohibited Activities and Actions page.
What are the costs associated with using Amazon Custom?
Our current set of features are free, however, as new features become available, charges may apply. Amazon's normal monthly subscription fees and selling fees will still apply when using Amazon Custom. For more information on fees, see the Selling on Amazon Fee Schedule.
How will shoppers find my custom products?
Custom products are treated like any other Amazon listing, so there's nothing new here. There is currently a store window dedicated to personalized products, but if you want to increase the exposure of your products, consider taking advantage of Sponsored Products.
Can I use Amazon Custom to customise products for businesses with their logos?
Yes, our image customisation feature is a great way for companies to design a product with their own logo.
How many customisations can I offer customers?
All types of customisation (text, image, and options) can be used simultaneously for a product listing. We currently offer 5 surfaces with 10 customisations per surface and up to 100 options.
Where can I learn more about configuring the customisation experience?
You can start using our custom product help page in Seller Central.

Start selling today

Selling on Amazon allows you to reach tens of millions of buyers, whether you sell one product or millions. Your account is set up for selling across Europe.
€39 (excluding VAT) per month plus sales commissions
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