Reduced 2026 fees = bigger margins. See what you saveReduced 2026 fees = bigger margins. See what you saveReach Amazon Business customers who tend to buy more and return less
Amazon Business connects you with more than 8 million customers around the world, including large companies in the EU and the UK, as well as universities, hospitals, schools and public sector organisations.
€39 (excluding VAT) per month plus selling fees
$35 billion
in global annual sales of
Amazon Business
Amazon Business
75%
On average, B2B customers buy 75% more units per order than B2C customers*.
30%
On average, B2B customers make 30% fewer returns than B2C customers**.
97
Our clients include 97 of the Fortune 100 companies
What is Amazon Business?
With Amazon Business, you have the opportunity to increase your sales with new business customers of all types and sizes; this service is free for our selling partners.
Selection recommendations
To help you decide which products to sell, we analyse products that are in high demand from business customers.
Business Pricing and Quantity Discounts
With business pricing tools, you can create and automate the pricing strategy for business customers only, and encourage them to buy in bulk by offering tiered quantity discounts.
VAT Calculation Service: prices excluding VAT and billing automation
Amazon helps you deliver compliant invoices as requested by your business customers. The VAT Calculation Service calculates the VAT included in your listing price to display prices excluding VAT in your offers for business customers. It will automatically create and deliver VAT invoices (or receipts for VAT-exempt business partners) on your behalf. You will have access to detailed reports and give customers reassurance by supporting each transaction with an invoice.
"We have been able to maximise our turnover by launching our business’s B2B profile. It's been great!"
Rob Judd
Managing Partner, Portus Digital
"We get a higher order volume on Amazon Business with the Quantity Discounts."
Emma Haselip
Head of Marketplaces, Best4Systems
"Amazon Business has helped our business with many customers who weren't on the platform before."
Russell Payne
CEO, Oypla
Get started with Amazon Business
Step 1
Register as an Amazon seller
If you're already a registered Amazon seller with a Professional selling plan, skip to step 2, as you also sell automatically on Amazon Business.
Step 2
Add products to your catalogue
One by one or with tools in bulk.
Step 3
Increase sales with specialised B2B features
You can automate billing with our free VAT Calculation Service, define business prices and quantity discounts to tailor your offers to business customers and expand your selection with recommendations for high-demand products.
Congratulations! You're finished now. We'll send you a notification when your customers place an order so you can send it to them and receive payment.
Do you need more help from Amazon? We are at your disposal to make things easier for you. Take advantage of one of the most advanced and reliable logistics networks in the world, let Amazon store and ship your products. Learn more about Fulfilment by Amazon (FBA).
Do you need more help from Amazon? We are at your disposal to make things easier for you. Take advantage of one of the most advanced and reliable logistics networks in the world, let Amazon store and ship your products. Learn more about Fulfilment by Amazon (FBA).
Are you interested in package shipments?
Learn how Amazon Shipping can help you.
Explore Amazon's reliable package delivery service so you can ship directly to your customers. Get started today.
Explore Amazon's reliable package delivery service so you can ship directly to your customers. Get started today.
Frequently Asked Questions
How do I sell to business customers on Amazon?
When you sell on Amazon, your products can be purchased by both individuals and business customers in the same store. This means that any seller can receive orders from business customers without needing a separate Amazon Business seller account.
Sellers with a Professional selling plan can also activate optional business-oriented features in Seller Central, such as business pricing, quantity discounts and VAT billing tools, to optimise their listings for business customers.
Sellers with a Professional selling plan can also activate optional business-oriented features in Seller Central, such as business pricing, quantity discounts and VAT billing tools, to optimise their listings for business customers.
What is Amazon Business?
Amazon Business is Amazon's B2B segment, designed to serve business customers of all sizes, including small businesses, large companies, educational institutions, healthcare organisations and public sector buyers.
B2B customers shop using the same Amazon store as consumers, where they see a B2B interface and can benefit from features such as business pricing, Business Prime and multi-user accounts, amongst others.
B2B customers shop using the same Amazon store as consumers, where they see a B2B interface and can benefit from features such as business pricing, Business Prime and multi-user accounts, amongst others.
Do I need a separate Amazon Business account to sell B2B?
No. You don't need a separate Amazon Business seller account to sell to business customers.
Once you register as an Amazon seller, your listings can be purchased by both B2C and B2B customers. Professional sellers can also activate B2B tools and additional pricing features directly in Seller Central.
Once you register as an Amazon seller, your listings can be purchased by both B2C and B2B customers. Professional sellers can also activate B2B tools and additional pricing features directly in Seller Central.
What are the advantages of selling on Amazon Business?
With Amazon Business, you reach business customers with the same Amazon seller account.
Business customers, on average, order larger quantities and make fewer returns.
You have access to features that can help you grow the B2B segment of your business:
- Automated invoice generation
- Prices displayed excluding VAT for business customers
- Business prices and quantity discounts
- B2B selection recommendations
- B2B advertising
- Discounts on FBA fees and referral fees for business orders of multiple units, with a minimum discount of 3% for businesses in DE, FR, IT and ES
Business customers, on average, order larger quantities and make fewer returns.
You have access to features that can help you grow the B2B segment of your business:
- Automated invoice generation
- Prices displayed excluding VAT for business customers
- Business prices and quantity discounts
- B2B selection recommendations
- B2B advertising
- Discounts on FBA fees and referral fees for business orders of multiple units, with a minimum discount of 3% for businesses in DE, FR, IT and ES
How do I start selling on Amazon Business?
Create an Amazon Professional seller account: your listings will be available to Amazon Business customers.
Access Seller Central and activate Amazon Business B2B features to help increase your B2B sales.
Access Seller Central and activate Amazon Business B2B features to help increase your B2B sales.
Will I still be able to use other Amazon services once I start using the Amazon Business tools?
Yes. You can continue to use other Amazon services, such as Fulfilment by Amazon (FBA) or Amazon Ads, when you start using the Amazon Business tools. In fact, we recommend that you explore all of Amazon's selling tools and programmes to optimise your sales to both B2B and B2C customers.
Can I keep selling to retail customers?
Yes. You sell to both audiences at the same time.
How do I fulfil orders from Amazon Business customers?
You have the same options for fulfilling B2B orders as you do for orders placed by retail customers. You can fulfil orders directly, use Fulfilment by Amazon (FBA) or use both methods on a per-product basis.
If you use FBA, your B2B orders are fulfilled using the same inventory pool used to fulfil orders from retail customers.
If you use FBA, your B2B orders are fulfilled using the same inventory pool used to fulfil orders from retail customers.
What is Amazon Business in Spain and how do I use it?
Amazon Business is a solution designed for companies that allows sellers to reach professional customers and organisations through Amazon Spain.
With Amazon Business, sellers can:
1. Offer special prices and discounts for companies
2. Manage invoices and tax settings for professional customers
3. Access specific tools for B2B sales
4. Expand your reach to companies and corporate buyers
This service can help sellers develop new business opportunities and expand their business beyond traditional retail customers.
If you're just starting out, it can also be useful to check out resources on how to sell online to better understand the different selling options available on Amazon.
With Amazon Business, sellers can:
1. Offer special prices and discounts for companies
2. Manage invoices and tax settings for professional customers
3. Access specific tools for B2B sales
4. Expand your reach to companies and corporate buyers
This service can help sellers develop new business opportunities and expand their business beyond traditional retail customers.
If you're just starting out, it can also be useful to check out resources on how to sell online to better understand the different selling options available on Amazon.
Start selling today
Introduce your products to millions of customers who search on Amazon daily.
*Data from Amazon Business 2024–2025, Europe. This does not constitute a promise or guarantee; actual results may vary.
**Data from Amazon Business 2023–2024, Europe. This does not constitute a promise or guarantee; actual results may vary.
**Data from Amazon Business 2023–2024, Europe. This does not constitute a promise or guarantee; actual results may vary.
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