Prime Day

For Amazon sellers, Prime Day is more than just a sales boost: it's a great way to build awareness and gain traction on new products.
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Prime Day
Julie Stott HONEYCAT
Prime Day 2020 exceeded all our expectations. On the first day, we saw a 700% increase in units sold, which led to a record day for sales.
Caron ProschanCEO of Simply Gum

Why create a deal for Prime Day?

On Prime Day 2020, the sellers involved, most of them small and medium-sized businesses, had their two biggest days, surpassing $3.5 billion in sales.
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Benefit from marketing efforts both within and outside Amazon that aim to maximise traffic on the Prime Day page.
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Boost the visibility of your brands and products.
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Sales potential
Increase sales across your brand.
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Highlight products in search results using additional badges.

What types of deals are there?

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Create a deal
Discounts available for a limited number of hours or the entire duration of the event.
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Create an exclusive Prime discount
Exclusive Prime discounts are highlighted on search and product pages, and are for Prime members only.
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Create an exclusive Prime voucher
Discounts on a best-selling product or that offer the most loyal customers an exclusive deal.

Get ready for Prime Day around the world

With more than 200 million Prime members worldwide, you can take advantage of this global-scale opportunity to reach more customers during Prime Day.
Global Prime Day

Get ready for Prime Day

Seller University

Webinar recordings

Sign in to Seller Central to start getting ready

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We saw 145% year-on-year growth in the early hours of Prime Day alone. In just one day, we sold more Furbos than in the previous three months combined, and we almost doubled last year's sales.
Victor Chang and Maggie Cheunggco-founders of Furbo
Victor Chang and Maggie Cheung

Final tips for Prime Day

Start shipping inventory in advance

With fast-response events like Prime Day, ship all your stock before the deadline, then increase sales with pre-event campaigns. For best results, calculate expected demand and sales targets in advance.

Tip: Don't worry about storage. When determining storage limits, we take into account seasonal sales peaks, recent growth and the popularity of current products.

Combine deals with other marketing measures

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Sponsored Products
This is a self-service advertising programme where you can quickly create cost-per-click ads to help improve your product visibility.
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A+ content
Enhance product descriptions on your brand's detail pages with A+ content to help customers make an informed purchase decision.
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Promote your brand and products with your own multi-page store to showcase your brand, products and value propositions.
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