PRICING

Find out how much it costs to sell on Amazon

The cost of selling on Amazon depends on your selling plan, product category, fulfilment strategy and other variables. The options are flexible, meaning that you can find the combination that best suits you and your goals.
Let's talk about numbers

Sales plan

The Individual plan costs €0.99 per unit sold, and the Professional plan costs €39 (excl. VAT) per month, regardless of the number of units that you sell.

Referral fees

Amazon charges a referral fee for each product sold. The amount depends on the product category. Most referral fees are between 8% and 15%.

Fulfilment fees

The cost of shipping your orders depends on whether you fulfil your own orders or if you use Fulfilment by Amazon.

Other costs

Some sellers may incur additional fees (such as long-term storage fees) or pay for optional programmes such as advertising or premium account services.
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BONUS FOR NEW BRANDS
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More than €45,000 in potential profits.

Ready for Amazon? Launch your brand today with a fantastic playbook
for new sellers, and more than €45,000 in potential profits.
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Receive a 5% bonus on the first €900,000 earned in brand sales

Setting up a new sales channel is quite a challenge. If your brand is new to Amazon, we would like to invest in your success. Enrol in the Amazon Brand Registry and start selling today to earn a 5% bonus for up to €900,000 earned on qualifying brand sales (up to €45,000 in additional value).
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Get started with the Perfect Launch playbook

Focus on the right actions at the right time with the Perfect Launch playbook, a set of recommendations backed by data science and designed to drive seller growth. Brands that use Perfect Launch boosters (Brand Registry, Fulfilment by Amazon, Ads, Automated Pricing and A+ Content) can generate sales quicker during the first 90 days, which is a key period.

We'll help you get started

Start your trip with a little less risk. To help you put the Perfect Launch playbook to work, we offer Incentives for new sellers: credits to test cost-per-click (CPC) advertising, reviews to get your products up and running and much more, plus discounts on Prime shipping, storage, returns and more with FBA. Terms and conditions apply.

Amazon Selling Programme

Your incentive

How to get it

Advantages of the Brand Registry
5% new brand bonus for your first €900,000 in brand sales
Enrol in the Amazon Brand Registry and identify yourself as the brand owner within six months of listing your first buyable ASIN. Learn more.
€180 credit
Enrol in the Amazon Brand Registry, identify yourself as the brand owner within six months of listing your first buyable ASIN, and register a product on Vine.
€90 Credit
Enrol in the Amazon Brand Registry with a registered brand, identify yourself as the brand owner within six months of listing your first buyable ASIN, and sign up in Transparency.
Advantages of Fulfilment by Amazon
90 days of free storage for 50 units (or 30 oversize units)

Clothes/Shoes: 120 days of free storage for 100 units
5% discount on branded ASIN sales for registered brand sellers





Please send your inventory to an Amazon fulfilment centre within 12 months of listing your first buyable ASIN and you will be automatically enrolled in the FBA New Selection.
Complete the Brand Registration if you are a brand owner. The discount will apply to fulfilment fees and will be eligible for up to 50 units of standard-size products or 30 units of oversize products for 90 days and up to 100 units of clothing and footwear products for 120 days.
€90 discount on inbound shipments
Ship inventory to an Amazon fulfilment centre within 12 months of listing your first buyable ASIN
€180 fulfilment fees
Ship inventory to an Amazon fulfilment centre within 12 months of listing your first buyable ASIN
Ad Benefits
€45 credit
Create a voucher within 12 months of listing your first ASIN.

Receiving payments and paying fees

When you set up a seller account, you'll provide a credit card number and a bank account. Amazon will charge your credit card for your fees and the proceeds of any sale will be deposited into your bank account.
PLANS

Selling plans

Our selling plans give you the freedom to pay per sale or pay a flat monthly fee. You can change or cancel your plan at any time.

Individual

Professional

0.99

(excl. VAT)/product sold
more additional selling fees

39

(excl. VAT)/month
more additional selling fees

General overview

This plan might be right for you if...
• You sell less than 40 products per month
• You sell more than 40 products per month
• You're still deciding what to sell
• You want to advertise your products
• You don't plan to advertise or use advanced selling tools
• You want to qualify for first place on product detail pages
• You want to use advanced sales tools, such as APIs and reports
• You want to sell products in restricted categories

Sales plan features

Add new products to the Amazon catalogue
Grow your business with Fulfilment by Amazon
Request sales in additional categories
Save time when creating listings in bulk
Manage inventory with feeds, spreadsheets and reports
Qualify for first place on product detail pages
Increase sales efficiency with API integration
Set your own shipping rates for non-multimedia products*
Attract shoppers using local advertising tools
Set up promotions that include free shipping
Add multiple users to your account
* Books, Music, Video and DVD
Revenue calculator

Calculate your Amazon revenue

Provide product details and fulfilment costs, and view real-time cost comparisons between different fulfilment methods.
Calculate your Amazon revenue

Amazon terminology:

Referral fees

For each product sold, sellers pay Amazon a percentage of the total price (this percentage is applied to the final price of the product, including shipping costs, VAT and gift-wrapping charges) or a minimum amount, whichever is greater. Referral fees are added to selling plan fees.
FEES

Category referral fees

Sellers pay a referral fee for each product sold. For all products, Amazon deducts the applicable referral fee percentage calculated based on the total sales price. The total sales price is the total amount paid by the buyer, including the item price and any shipping or gift-wrapping charges.

Referral fees table

Category

Referral fee (including tax on certain digital services)

Minimum referral fee

Categories with fixed referral fees
Manufacture of additives
12.36%
€0.30
Accessories for Amazon devices
46.35%
€0.30
Cars and motorbikes, motor sports
• 15.45% for the portion of the total sales price equal to or less than €50
• 9.27% for the portion of the total sales price greater than €50
€0.30
Baby products
• 8.24% for products with a total sales price equal to or less than €10
• 15.45% for products with a total sales price greater than €10
€0.30
Backpacks and bags*
For FBA and Seller Fulfilled Prime catalogues:
• 15.45% for the portion of the total sales price equal to or less than €45
• 7.21% for the portion of the total sales price greater than €45
For all other catalogues:
Flat rate of 15.45%
€0.30
Beauty, health and personal care***
• 8.24% for products with a total sales price equal to or less than €10
• 15.45% for products with a total sales price greater than €10
€0.30
Beer, wine and spirits
10.30%
€0.30
Books, Music, Videos, DVDs and Software
15.45 %
--
Industry, business and science supplies
15.45 %
€0.30
Electronic accessories for cars and motorbikes
12.36%
€0.30
Clothes and accessories*
For FBA and Seller Fulfilled Prime catalogues:
• 15.45% for the portion of the total sales price equal to or less than €45
• 7.21% for the portion of the total sales price greater than €45
For all other catalogues:
• Flat rate of 15.45%
€0.30
Small household appliances
15.45 %
€0.30
Computing
7.21%
€0.30
Computer accessories
• 15.45% for the portion of the total sales price equal to or less than €100
• 8.24% for the portion of the total sales price greater than €100
€0.30
Electronics
7.21%
€0.30
Educational material
15.45 %
€0.30
Electronics accessories
• 15.45% for the portion of the total sales price equal to or less than €100
• 8.24% for the portion of the total sales price greater than €100
€0.30
Glasses and accessories*
For non-prescription glasses:
• FBA and Seller Fulfilled Prime catalogues:
or 15.45% for the portion of the total sales price equal to or less than €45
or 7.21% for the portion of the total sales price greater than €45
• For all other catalogues:
or Flat rate of 15.45%
For prescription glasses:
• Flat rate of 15.45%
€0.30
Flow control and filtering
12.36%
€0.30
Transfer of liquids
12.36%
€0.30
Service equipment for catering
15.45 %
€0.30
Shoes*
For FBA and Seller Fulfilled Prime catalogues:
• 15.45% for the portion of the total sales price equal to or less than €45
• 7.21% for the portion of the total sales price greater than €45
For all other catalogues:
Flat rate of 15.45%
€0.30
Full-size household appliances
7.21%
€0.30
Furniture
• 15.45% for the portion of the total sales price equal to or less than €200
• 10.30% for the portion of the total sales price greater than €200
€0.30
Food and beverages
• 8.24% for products with a total sales price equal to or less than €10
• 15.45% for products with a total sales price greater than €10
--
12.36%
€0.30
Home and kitchen
15.45 %
€0.30
Industrial electrics
12.36%
€0.30
Industrial tools and instruments
12.36%
€0.30
Jewellery
• 20.60% for the portion of the total sales price equal to or less than €250
• 5.15% for the portion of the total sales price greater than €250
€0.30
Garden
15.45 %
€0.30
Material handling
12.36%
€0.30
Mattresses
15.45 %
€0.30
Steel industry
12.36%
€0.30
Musical instruments and audiovisual production
12.36%
€0.30
Office and stationery
15.45 %
€0.30
Pet products
15.45 %
€0.30
Renewable energy supplies
12.36%
€0.30
Sports and outdoors
15.45 %
€0.30
Tires
7.21%
€0.30
DIY and tools
13.39%
€0.30
Toys and games
15.45 %
€0.30
Video games and accessories
15.45 %
--
Video games (consoles)
8.24%
--
Watches
• 15.45% for the portion of the total sales price equal to or less than €250
• 5.15% for the portion of the total sales price greater than €250
€0.30
Everything else
15.45 %
€0.30
*The referral fees for the FBA and Seller Fulfilled Prime catalogues are valid during the promotional period, from 1 March 2020 to 31 March 2023.
*** For more information on the different types of Beauty, Health and Personal Care categories or products, see Electrical goods for personal care: product types.
FEES

Fulfilment fees

Fulfilment fees depend on the shipping plan for the products that you select: shipping on your own or shipping with FBA to fulfil logistics and provide premium shipping for your products.

Pay only for the services that you use

Our flexible fee structure helps you to stay competitive.
With FBA, you only pay for the services that you use. There are no subscription fees, contracts or minimum inventory requirements. Send your products to our fulfilment centres and pay for the fulfilment services and storage space used.
Logistics management fee
Fulfilment fee
Fixed per-unit fee, depending on product type, dimensions and weight
Storage fee
Storage fee
Charge per cubic foot per month
Note: Effective 12 May 2022, a fuel and inflation surcharge of 4.3% will be applied to FBA fulfilment fees, excluding returns processing fees for shipments that leave our fulfilment centres on or after this date. For an overview of the 2022 selling fee changes, see Summary of 2022 referral fee and FBA changes for Amazon Europe.

Downloadable fee cards

Below you will find more information about FBA and a full set of our fees in the following languages:

Fulfilment by Amazon storage and fulfilment fees *

Inventory storage fees are charged monthly based on the average daily volume (measured in cubic metres) of the space that your inventory occupies in Amazon fulfilment centres. The volume measurement is based on the size of the unit when it is properly packaged and ready to ship.

Month

Standard size clothing, shoes and accessories

Hazmat - Dangerous goods (standard size)

All other categories (standard size)

Hazmat - Dangerous goods (large size)

All other categories (large size)

From January to September
€16.69
€30.00
€27.82
€25.00
€18.00
From October to December
€23.11
€41.00
€38.52
€35.00
€25.00
* Storage fees are based on the average daily volume of space (measured in cubic metres) that your inventory occupies in Amazon fulfilment centres.
Additional inventory storage fees apply to products classified as dangerous goods and to units stored in an Amazon fulfilment centre for more than 331 days (long-term storage fees).

Calculate FBA fees

Enter fulfilment costs and compare the profitability of your fulfilment method with FBA. Fees are calculated based on standard FBA fulfilment and storage fees, as noted above.

Product examples

Type of product
SD memory card
Toaster
Wooden cabinet
Keyboard
Product size category
Small envelope
Standard package size: 3,000 g
Large size (standard): 7 kg
Large size (large): 10 kg
Dimensions
3.2 x 2.4 x 0.2 cm
25.5 x 18.5 x 17 cm
74 x 56 x 32 cm
150 x 10 x 10 cm
Weight of the outbound shipment
30 g
2.2 kg
6.2 kg
5.4 kg
Selling on Amazon.es
From Inventory in Spain
€2.46
€6.14
€15.82
€14.03
Selling on Amazon.es
From Inventory in Spain
€4.79
€13.42
€26.48
€29.86
Selling on Amazon European marketplaces from Inventory in Spain (Pan-European)
From €1.67
From €5.5
From €8.46
From €9.61
Selling on Amazon.es from Inventory in Spain (Pan-European)
€2.46
€6.14
€17.91
€16.11
Are you planning to sell all over Europe? Pan-European FBA and FBA solutions enable thousands of businesses to reach millions of Prime customers across Europe, faster and more cost-effectively.
When you fulfil orders yourself, Amazon charges shipping fees based on the product category and shipping service selected by the customer and then transfers the amount to you in the form of a shipping credit.
Sellers on the Professional plan set their own shipping rates (except for Books, Music, Video and DVD; see credit table below). When a customer buys your product, you receive a credit from Amazon that matches the shipping rate. Please note that the referral fee is calculated from the total sales price, including the item price, shipping cost and any gift-wrapping charges.
Sellers on the Individual plan use the shipping rates set by Amazon for all products. Sellers on the Individual plan are required to ship orders at set rates, even if the shipping credit is less than the total shipping cost, so it's important to price your products in a way that ensures you make a profit.

Shipping credits for Books, Music, Video and DVD

Amazon charges customers the following shipping rates for Books, Music, Video and DVD products. Sellers receive the same amount in the form of shipping credit. This applies to sellers on the Professional and Individual selling plans.

Shipping method

Books*

Music

Videos

DVD

Standard
€2.99
€2.99
€2.99
€2.99
Express
€5.99
€5.99
€5.99
€5.99
European Union
€6.00
€6.00
€6.00
€6.00
Rest of Europe
€6.00
€6.00
€6.00
€6.00
Rest of the world
€14.00
€14.00
€14.00
€14.00
* Includes audio books

Important: If you have been authorised to sell in restricted categories as a Professional seller, please note that you will no longer be able to list products in those categories through the Individual selling plan. Only sellers in the Professional category can list and sell in restricted categories. Current active listings in categories that require approval will remain, but the service levels and shipping rates for all other categories will apply to these listings and orders.

Shipping credits for Books, Music, Video and DVD

Amazon charges customers the following shipping rates for products sold in all categories, as well as Books, Music, Video and DVD products. Sellers receive the same amount in the form of shipping credit.

This applies to sellers on the Individual plan, but sellers on the Professional plan set their own shipping rates in these categories and Amazon will match the amount with a shipping credit.

Shipping method

Video games

Software

All other categories

Standard
€2.99
€2.99
€2.99
Express
€8.00
€8.00
€8.00
European Union
€7.20
€7.20
€7.20
Rest of Europe
€7.20
€7.20
€7.20
Rest of the world
€14.00
€14.00
€14.00
Important: If you have been authorised to sell in restricted categories as a Professional seller, please note that you will no longer be able to list products in those categories through the Individual selling plan. Only sellers in the Professional category can list and sell in restricted categories. Current active listings in categories that require approval will remain, but the service levels and shipping rates for all other categories will apply to these listings and orders.

Calculate FBA fees

Enter fulfilment costs and compare the profitability of your fulfilment method with FBA. Fees are calculated based on standard FBA fulfilment and storage fees, as noted above.

Product examples*

Type of product
SD memory card
Toaster
Wooden cabinet
Keyboard
Product size category
Small envelope
Standard package size: 3,000 g
Large size (standard): 7 kg
Large size (large): 10 kg
Dimensions
3.2 x 2.4 x 0.2 cm
25.5 x 18.5 x 17 cm
74 x 56 x 32 cm
150 x 10 x 10 cm
Weight of the outbound shipment
30 g
2.2 kg
6.2 kg
5.4 kg
Selling on Amazon.es
From Inventory in Spain
€2.13
€4.96
€12.24
€12.03
Selling on Amazon.es
From Inventory in Spain
€4.13 or £3.78
€10.41 or £9.55
€19.32 or £17.69
€24.44 or £22.41
Selling on Amazon European marketplaces from Inventory in Spain (Pan-European)
From €1.63
From €4.86
From €10.18
From €8.58
Selling on Amazon.es from Inventory in Spain (Pan-European)
--
--
From €14.24
From €14.03
* Price per unit, storage in October.
Are you planning to sell all over Europe? Pan-European FBA and FBA solutions enable thousands of businesses to reach millions of Prime customers across Europe, faster and more cost-effectively.

Other costs

When calculating the total cost of selling in Amazon shops, make sure that you consider any additional selling costs that you may incur and other optional programmes designed to help you increase sales

Additional selling fees

Inventory charges
If you store inventory in an Amazon fulfilment centre, available to selling partners using FBA or Multi-Channel Fulfilment, in addition to monthly storage fees, you may incur other charges such as long-term storage fees for exceeding the stated amount, or removal fees.
High volume listing fees
The high volume listing fee will only apply if you exceed 2 million SKUs in a given month, and will apply to the highest number of SKUs over 2 million at any time in that month. For each active non-multimedia SKU greater than 2 million, a fee of €0.0004 per SKU will apply.
Refund handling fee
If you refund a customer for an order for which you have already received payment, Amazon will refund you the amount of the referral fee that you paid for the products, less the applicable refund handling fee, which is less than €5 or 20% of the applicable referral fee.

For example, if you refund a customer for the total sales price of €10 for a product in a category with a referral fee of 15%, the refund handling fee will be €0.30 (€10 x 15% of the referral fee = €1.50).

Optional programmes

Advertising
Attract customers before they realise that they need your product and until the moment when they buy it. Amazon Advertising uses a cost-per-click auction-based pricing model, which means that you can set the maximum amount that you're willing to pay when a buyer clicks on your ad.
Fulfilment by Amazon
Amazon takes care of your shipping, returns and customer service. FBA special programmes, such as FBA Small and Light, FBA Subscribe & Save, Dangerous Goods programme, Multi-Channel Fulfilment, Pan-European FBA and FBA New Selection help you to stay competitive and only pay for the services that you use.
Amazon Partnered Carrier programme
Amazon partnered carriers offer discounted rates when you send inventory to an Amazon fulfilment centre.

FAQ

Get answers to the most frequently asked questions about using Amazon for e-commerce.
How are Amazon’s FBA fees calculated?
The compliance or FBA fees are calculated per item based on its category, size and weight, as well as the channel through which the item is sold. They cover the costs of storing your items in Amazon's fulfilment centres, as well as the collection, packaging and delivery once purchased, and the customer service.

These fees are charged per calendar month for all items stored in Amazon's fulfilment centres. Depending on the fulfilment channel used, you can get a preview of your estimated income (both total sales revenue and estimates per unit sold) using the FBA revenue calculator for specific items listed on Amazon.
What is the FBA calculator?
The FBA calculator is an estimating tool that you can use to check and compare the estimated revenue across every fulfilment option available for the products that you have listed on Amazon and registered for Fulfilment by Amazon (FBA). You can enter the expected total sales volume to estimate your total revenue, check the estimates per unit sold, and compare fees and profitability across the different compliance methods.
What is the difference between Amazon fees and FBA fees?
Amazon fees refer to the total charges that all sellers have to pay in order for their products to appear and be sold on the Amazon website. This includes the referral fee, which is a percentage of the total price of your product, taxes not included. It is charged for each item sold and varies by category.

Then, depending on your sales plan, you can either be charged per item or charged a fixed monthly fee. For example, the professional selling plan costs a monthly fee, which also offers the user a series of advantages.

In addition to that, some sellers may have to pay extra fees for premium or marketing services, as well as for other reasons. Please see this page for more information.

On the other hand, the FBA (Fulfilment By Amazon) fees are only charged for the products that you have included in this particular service. It is charged per unit depending on the category, size and weight of the item, and covers the cost of storing, collecting, packaging and delivering your products using FBA. If you have opted for this, these fees will be charged along with the other Amazon fees mentioned above.
How much does Amazon charge for product storage?
Sellers must pay a monthly inventory storage fee (storage fees) for the space occupied by all items stored in Amazon Fulfilment centres. It is calculated based on the average daily inventory volume, which is measured in cubic metres.

The fee per cubic metre varies depending on the calendar month: it is lower from January to September, while a slightly higher amount is charged for the high-traffic months at the end of the year, from October to December. The exact amount also depends on the category to which your product belongs, as well as on its dimensions (size).

There is a different fee structure for storing dangerous goods.
Do you only have a few products to sell?
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